| 밡 ڵ ' ѱ ߴٸ ?' ش ִ ڳԴϴ. ߱ 밡 ֿ ǥ Ұմϴ.
̽ "簡ġ ָ "Ʈ ڸ Ź ݵ Ŵ ó ̽ ָ ȣѴ. ״ 簡ġ ε ֿ . ̽ ȸ翡 ' ġ'(private value) ۵, ̴ ȸ縦 μϱ ϰ ݾ ǹѴ. ״ ġ ϱ Ͻ ؾ Ѵٰ Ѵ. 帧 ̴.
, ̽ ŵ ߴ. ״ ٸ 밡 ֽĵ ߴ ǥ ؼ ߴ. ̽ 븦 ϰ ִٸ ݺ ϴ° ٰ Ǵߴ.
ó ̽ ' Ƽؾ'
̽ ͼ ڱںͷ(ROE) ȣѴ. 'ROE 10% ̻, ֱ 2Ⱓ ִ(EPS) 10% ̻'̴. , ״ ͷ պ ȣѴ.
Ƽؾ ̽ ϴ ϳ. ֱ ڱںͷ(ROE) 15.9% 10% Ѱ, 2Ⱓ ִ(EPS) 32% 10% . ͷ 12.8% Ʈ 8.5% . ROE ͷ 1б ȯ (ֱ 12 ջġ)̴.
Ƽؾ ũμƮ(MS) (Adobe) Ʈ, ϵ Ѵ. 2005 MS DZ ȹ߰, 2010 MS ǰ DZ Ƹ μ 忡 ߴ.
2013 '伥' ˷ ξ. ǰ Ƽؾ 80 ȴ.
Ƽؾ 2013 ơʵ ۻ Ű μ ٰȭߴ. 88.6%̴. ٸ Ű 199800 17% ٰ, 35700 ڷ սǷ ȯߴ. Ƽؾ ( ) ϰ ִ ´.
1б Ƽؾ ߴ. 187 6% ٰ, 5% 301300 ߴ. ( ) 22% پ 234900̴. 10ⷡ ְġ ߴ ȿ, ӱ δ.
ٸ . ȸ װ , 5Ⱓ(2010~2015) ų ߴ. 701 2010 59% ߰, Ⱓ 90 90% Ȯƴ. ( ) 81 80% þ ´.
̴ ֿ 'MS Ʈ ' þ , μ Ȯ ǰ Ǯ̵ȴ.
к MS 8 10 ̴. ǰ ̵ , ǸŰ λ Ƽؾ ۿ ΰ Ѻ κ̴.
1б ȯ ȸ ְ(PER) 16.7̴. 5 11躸 . ְڻ(PBR) ֱ ڱںͷ(ROE) 2.66 15.9%̴. PBR 5 2.26躸 ݸ ROE 5 23% ´.
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