ġڴ ġ ֽ ϰ 忡 ġ ؼ ġ յǴ Ű ̶ մϴ. ġڴ ΰ ŷǴ ֽ, ū ֽ ż ˾ ̿ ٸ ζ ص Դϴ. ù ° γ.
ϰ 鸮, ̷ε Ǵٴ µ, ̻մϴ. ū ǹ ֱ ε.
ݱ ġ ΰ ŷǴ ֽ ġ ︮ ְ ΰ?
ġ δٰ ϴ ֽ α ž?
ġ ߵ, PER PBR, 2 ǥ θ Ǵ ִٰ մϴ. PER ִ Ͱġ ְ ϴ ̰ PBR ݱ ڻ갡ġ ְ ε. ϰ 캸ڽϴ.
PBR û갡ġ ִµ, ġ ´ٴ մϴ. ܼϰ , PBR 1̶ 1,000 ()ڻ갡ġ ִ ֽ 1,000 ִٴ . ٸ PBR 0.5 1,000 500 Ƿ δٰ ֽϴ.
* PBR 0.5 = 500 / 1,000
ڻ ġ ߿ ֱ ȿ PER ͱ ̹Ƿ شٴ ؼ Ǵ ǥԴϴ.
PER ݸ մϴ. PER 10̶ ϸ, 100 ֽ 1,000 ִٴ Դϴ. 100 ֽ 500 ִٸ PER 5 ǰ.
* PER 5 = 500 / 100
ϰ Ҹ ϴ , 1%, 2.7% ڸ ֽϴ. 1,000 ñ ݰ ڷ ų 27 ް Ǵ . * PER 37 = 1,000 / 27
PER 10 Ͽ PBR 1 ϴ ֽ 10~20 Ʈ ϸ ̱ ִٰ Ͻϴ. ֽ ġ ︮ ְ ٸ⸸ ϸ Ǵµ, ʽϴ. γ ʿϱ .
γ ϱ ؼ PDR(ͷ) ߿մϴ. ð ִ ֽ ϰ ִٸ, ų ٸ Ѱ ϰ ״ϱ.
ֽڿ Ǹ 3 ǥ ο ΰ Ʈ ߱ Դϴ. ġڵ ϴٸ, ġ ȿ Ǿٰ ?
20° οߴ, ̾ ⼮ؼ ߴ 뿡 ֵ, ġ ֽ 忡 ˾ƺ ġִ ̽ ֽϴ. ġ ƹ ̾ ȴٴ ߰ ġ ϰ ϴ.
ǽ ؼ ϴ PER ROE ռϴ, û ͷ ø Ʈ ȯմϴ.
״ ֽ ģ, Mr. Market θ , ܱδ ְ ű , δ ȸ ġ ߿ϰ Ѵ.鼭 ġ Ʈ ϴ ⺻ ֽϴ.
ϱ ؼ, 忡 ߸ Ű Ű ̶ / ־ Ѵٰ ߴµ. 鼭 2~3⸸ ٸ 氪 ż ֽĿ Mr. Market ̶ մϴ. Ŷ鼭 .
1. о߿ ȶ . Mr. Market 氪̶, ȶ Ϻΰ ᱹ ȸ ˾ ֽ . ̷ ϰ ȴ.
2. ڻ ֽ Ǿ ִٰ Ǵϸ, 濵 ڻ ں ̿ ִ ڶ Ǵϰ ڻ ֽ Ϻθ ǻ ִ.
3. ȸ ӵǸ ٸ ȸ Ǵ ȸ簡 ֽ ż ü ִ. δ ȸ ü Ÿ ɼε ְ Ѵ.
ù ° ° 츮 ֽĽ ǰ ־ٴ и ȭ ǰ ֽϴ. ذ, ESG м .
ġڴ ִ ð ڰ ͷ ̻ ø ִ, ƴ, ڹ̶ ̸鼭, ֿ ˵ ϰڽϴ.
å: Ʈ, [ֽĽ ̱ å Little Book that Still Beats the Market in 2010]
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