߰ The Outsiders in 2012
: մũ William Thorndike, Jr.
- 8 Unconventional CEOs and Their
Radically Rational Blueprint for Success
ű:
ǻ: ε / 2019-03
/ 307 / \\18,000
Ϲ ˷ ִ 濵ڿʹ ٸ · 濵ν ְġ/ شȭ ũ 濵 8 ϴ. ڴ ݸ 11 ãƳ û ð
鿩 мϰ ߴ Ͱ ֵ鿡 ū Ȱ 濵 8
ãƳ½ϴ. å ̵ پ CEO 濵ߴ
Ⱓ ֽļͷ û.
å ؼ ö ߴ 8
ٸ ʸ ݴϴ. ̵ 8
ڶ ֽϴ. ΰ Ȱ ΰ ȷ ִ
ġ øµ ΰ ְŵ.
̵ ڶ ֽϴ.
1. ؼ ϰ ڻ Կ
Դϴ.
- ̱ ϳ.
ݿ 2
ȴ. ϴ ΰǰ, ٽ
ε ̷.
2. ߿ ̳ Ը Ȯ忡 ִ ƴ϶
ִ簡ġ ̴ ̴.
- Ѽ ø⺸ٴ (ż/ŵ)
ø ǰ δ 簡ġ ְ θ ڻָ żؼ ִ簡ġ ̸ ȴٴ Դϴ.
3. ġ ƴ϶ 帧
Ѵ.
4. ƮƮ ܺ ϰ ǴѴ.
5. ں ߿ϴ ̵ CEO ڽ 濵ںٴ ڶ ߴ.
ֽİġ ְ
Ź
濵, CEO ٽ ͷ ƴ϶,
ü ͷ̶ ϸ鼭 CEO ɷ 3 ˸ ȴٰ մϴ. ٽ ؼ ٸ
ؼ ְ ö° Ǵ߽ϴ.
1. 濵 ӱⰣ ֵ ø ְͷ
2. Ⱓ ְͷ
3. S&P500 Ǵ ֽĽ ü ͷ
Ͱ꼭 ͺٴ
帧
ڴ ̵ 濵ڵ ̶ 鿡 ġ ø Ͱ꼭 ø, Ϲ ƴ϶ 帧 ø س´ٰ մϴ.
̷ þ ְ ̶ ߴ ߴµ.
å ᱹ (δ Ա) Ȱؼ ż ġ Ҹų ϰ ִ ݿ ŵؼ
Ȯϴ ݺѴٴ Դϴ. δ ڻ 簡ġ ְ θ ڻָ
żϱ մϴ.
ǥ
ƴϰ, ּ Ḹ ϴ . ȸ
ü ߰, ü 㺸 , 濵
ȿ ȣŲ ä ҽϴ.
- / ij
Ƽ CEO
츮 ÿ
ΰ?
ϰ ϴ ؼ ݰ ü
ϴ ε, ڰ ϴ ְ ڴ
ٸϴ. 츮 ֽĽ忡 ̷ 濵ڰ ְڴµ.
̷ Ȱ Ȱϰ ߴ λ ε, Ȳ ʿ䵵 . ּȭϸ鼭 / ֽ ڸ
ϴ ִµ, Ϲ ֵ δ ʽϴ.
迭糪 ϴ մϴ. ڻָ żϰų 缺
츮 (׳)ְġ شȭϴ
մϴ.
ټ 濵ڵ ں
Ѵ. ̼ ƴϴ. CEO
ü , , Ͼ, , δ 系 ġ CEO ȴ.
CEO ڸ ں ؾ Ѵ.
غ ߿ ε ݹ ͼ ʴ´. – 1987 ũ ʺ
ں ߿伺 ϴ å κ CEO
ɷ ٴ οϰ ֽϴ. Ϲ ֵ ȸ
ؼ ȸ翡 ڽ ؾ ϴ ̱ ϰ.
å ְ濵ڰ ߿ νϰ µ.
Ź CEO 8 濵ϸ鼭 ּ شȭ ں ϴ
Ƿ 츮 ڱ ū մϴ.
, ݸ ߴ 11 ߴٴ 縦 ֽϴ. ̺ 巹 ſ ְ ̾ ־ٸ, ̶ ߴ ø ߾µ.
̾ ȣ콺 ø οؼ ȸ ߵ ¼ ְ ߿ ٲ ־
ٴ ϴ.
å ϴ ְ CEO 濵ߴ ֵ鿡
پ ְ ? 츮 ֽĿ ϴ ׳ ִ ũ ؼ մϴ.
4° Ұ ij ̾ 濵߰ ũŰ ڸ
ߴ Ʈ
2013 Ƹ μǸ鼭 ϴ. ũŴ 30⸸ 16.2% .
̲ ũ
? 1965 2020 56 24.4%(
20.0%) ͷ (S&P500 ) 12.8%( 9.8%) ̱ Ƿ ϰ ִ
ó Դϴ. ֱ 15(2006~2020)
ũ ͷ
11.1% (S&P500 ) 11.4%
0.3% ϴ. ũŴ
ʾұ ͷ Դϴ.
å ۳ ŷϴ κ Ҵµ. Ź
ó Ȳ , ȼ̾µ,
å ũ ʾҽϴ. İ ⸦ ̷ξ,
1 絶߽ϴ.
ϱ, ֽڸ ڻ
ϰ ÷ ̶ ٸ ӽ ̴ ֽϴ.
ϰ ϴ, Ѵٸ ũ ҷ Ϳ ֽ ȣմϴ. ڰ ϴ ̱ ڷ ڻָ 90% żϴ ó (ڻ) ø ٸ и(ں) ٿ 1ִ شȭ ߰ ֽϴ. и ٸ?^^
ռ 츮 Ȳ ߵ 츮 Ͼ ʱ źΰ . 3 Ʋ ٸ Ŷ ϴ.
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