÷ ü ̴÷ Ưʸ ڽ 忡 3 ̴. ٳⰣ ڷ ڸ ڷ ȯ ĸ 弼 ̾ ȴ.
̴÷, Һ ¡ȣ ũ
̴÷ ΰɡ ÷(DSP) ü. ۷ι ¶ 帧 ΰ αƽ Ÿ ÷ ȭϱ 2010 7 ƴ. ϼ ̱ ǽð ӽŷ н ÷ ߰ Ϸ 12TB ̻ Ʈ ó ִ Ȱϰ ִ.
αƽ ¡ , ˻, SNS , ġ ¿ ȣ ΰ мϿ Ŭ Ȯ ǽð ϴ ̴. αƽ Ÿ ĺȭ Ͽ ȴ. ĺȭ ĺ ִ · ĺȭ ĺ ó ڷ.
̴÷ ֿ 'αƽ ' ڵ Ŭ ַκ . DSP м ΰ ӽŷ ȿ ̸鼭 ü κ丮 Ű (Ŭ) ϴ ٽ̴.
ٽ Һ Һ ȣ ľϿ ´ (CTR=Ŭ/) ̴ ̴. ϴ Ŭ(CPC) ̴.
2020 3б á 65%, PC 35% Ѵ. ֿ ¶ 忡 Ȱ ϰ ִ eĿӽ ü, ü ̴. , LF, ũ, ִ. ƿ ̴÷ Ÿ ȿ Ű Ÿ ű ϴ ǰ ϰ ִ.
͡ΰ ÷ Ȯ
̴÷ ϴ ÷ 'Ÿð(DSP)' 'Molecule(DMP)' ִ. Ÿ () á , ǰ, ǰ á Ʈũ Ÿõ ڿ ֵ ִ ̴. Ÿõ ڿ ش ڰ Ÿ ü Ÿð Ѵ.
ƿ Ÿð ϴ Ÿ ڸ ϱ ؼ α, , ҵ, з Ʈ(Segment) ʿϴ. ̴÷ ȸ TG360ũ DMP ̷ Ʈ мϰ Ѵ. ̴÷ 4300 ĺ Һ ȣ Ϳ 2100 並 Ȯϰ ִ.
ƿ ΰ ÷ Ͽ ű Ȯ ̴. ù° ۳ 2 ATD(Advertising Trade Desk) Ÿ DSP ֵũ ϳ ÷ Ͽ ϴ ̴. ̴÷ ATD 翡 ̵ ϴ η ð ҽְ ̴÷ DSP Ͽ Ѵٴ ħ̴.
° PMD( ǰ м, ȹ, Ǹ) ̴÷ ¿ Ž, , ȣ, ̸ мϰ ̷ 並 Ͽ ǰ ߱ϰ ȹ Ǹϴ ̴. PMD ǰõ ( Ӹ ƴ϶ ұԸ Ǹ ִ ) ǰ Ǹ (θ ) ǰ (OEM ǰ ) ִ.
2021 ݱ ߽ Ÿð 3.0 ĪϿ ǰ ִ ȹ̴. ̿ Բ ž OLS(On Line Signup) á ϴ һ ̿ ְ Ͽ Ȯϴ ǥ.
غ +
̴÷ ڽ Ư() 忹ɻ Ҵ. ûϴ Ϲݱ ó ֿ ȭȴ. ̴÷ űԻ ϸ 2026, μӻս 2024 ް ̴.
ֱ 3(2017~2019) ð ڸ ִ. ȸ " AI Ȯ DSP ŵ쳪 Ϳ ΰ ÷ ڸ Ȯߴ"鼭 "Ư 2017 Ŭ ˰ ȭ ü Ͽ Կ ڰ ӵǰ ִ" ߴ.
ش ڷγ Ÿ ̳, غ ڸ ̴. ġ 8, 8 70 ȴ. ΰɡ Ȱ ÷(DSP) ϰ ˰ ȭ CTR ° ü ϶ KPI þ Ŷ ǰ̴. Ư ؿ ڸ ϸ鼭 ü 30% þ δ.
繫 ʿ䰡 ִ. 2020 3б 繫ǥ ں ϰ ںķ 143%, 59%. 2019 ں ؼҵƴٰ ڸ ϸ鼭 ٽ ں Ÿ´. ̴÷ֿ Ȯ ϰ ̹ IPO ߰ ڱ Ȯ 繫 ̴.
2 3 ڽ .. 16000
- ڱ 156.. ġ ȸ
̴÷ 25~26 û ̷, 2 3 ڽ 忡 ̴.
ռ 18~19 ڸ ߴ. 𰡴 ֻܵ Ѿ 16000 Ȯƴ. 12000~15000̾. 1449 1 ߴ.
Ȯ ݾ 160̴. Ա 156̸ üڱ 32 ڱ 35 Ÿ 50 ȹ̴.
ڱ Ȯϱ ú ü Ȯ, ߰(R&D) ̴. Ÿ κ ű ڱ̴. üڱ űԻ Ȯ븦 , Ʈũ ȹ̴.
̴÷ ִ ֽļ 2103964( 31.11%) Ϸκ 3Ⱓ ȣȴ. ۿ ڱⰣ 2 ̸ ֽ(159868, 2.36%) ȣ Ⱓ 1, ּ ѱ ֽ ǹμ(3) 3̴.
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