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[˷] ̴÷, ൿ ÷ õ

÷ ü ̴÷ Ưʸ ޾ ڽ 忡 3 ̴. ٳⰣ ڷ ڸ ڷ ȯ ĸ 弼 ̾ ȴ.

̴÷, Һ ¡ȣ ũ

̴÷ ΰɡ ÷(DSP) ü. ۷ι ¶ 帧 ΰ α׷ƽ Ÿ ÷ 񽺸 ȭϱ 2010 7 ƴ. ϼ ̱ ǽð ӽŷ н ÷ ߰ Ϸ 12TB ̻ Ʈ ó ִ Ȱϰ ִ.



α׷ƽ ¡ , ˻, SNS , ġ ¿ ȣ ͸ ΰ мϿ Ŭ Ȯ ǽð ϴ ̴. α׷ƽ Ÿ ĺȭ Ͽ ȴ. ĺȭ ĺ ִ · ĺȭ ĺ ó ڷ.

̴÷ ֿ 'α׷ƽ ' ڵ Ŭ ַκ ޴ . DSP м ΰ ӽŷ ȿ ̸鼭 ü κ丮 Ű (Ŭ) ϴ ٽ̴.

ٽ Һ Һ ȣ ľϿ  ´ ⿡ (CTR=Ŭ/) ̴ ̴. ϴ Ŭ(CPC) ̴.

2020 3б á 65%, PC 35% Ѵ. ֿ ¶ 忡 Ȱ ϰ ִ eĿӽ ü, ü ̴. , LF, ũ, ִ. ƿ﷯ ̴÷ Ÿ ȿ Ű Ÿ ű ϴ ǰ ϰ ִ.



͡ΰ ÷ Ȯ

̴÷ 񽺸 ϴ ÷ 'Ÿð(DSP)' 'Molecule(DMP)' ִ. Ÿ () á , ǰ, ǰ á Ʈũ Ÿõ ڿ ֵ ִ ̴. Ÿõ ڿ ش ڰ Ÿ ü Ÿð Ѵ.

ƿ﷯ Ÿð ϴ Ÿ ڸ ϱ ؼ α, , ҵ, ͸ з ׸Ʈ(Segment) ʿϴ. ̴÷ ȸ TG360ũ DMP ̷ ׸Ʈ мϰ Ѵ. ̴÷ 4300 ĺ Һ ȣ Ϳ 2100 並 Ȯϰ ִ.

ƿ﷯ ΰ ÷ Ͽ ű Ȯ ̴. ù° ۳ 2 ATD(Advertising Trade Desk) Ÿ DSP ֵũ ϳ ÷ Ͽ ϴ ̴. ̴÷ ATD 翡 ̵ ϴ η ð ҽְ ̴÷ DSP Ͽ Ѵٴ ħ̴.

° PMD( ǰ м, ȹ, Ǹ) ̴÷ ¿ Ž, , ȣ, ̸ мϰ ̷ ߻ 並 Ͽ ǰ ߱ϰ ȹ Ǹϴ ̴. PMD 񽺴 ǰõ ( Ӹ ƴ϶ ұԸ Ǹ ִ ) ǰ Ǹ (θ ) ǰ (OEM ǰ ) ִ.

2021 ݱ⿣ ߽ Ÿð 3.0 ĪϿ ǰ ִ ȹ̴. ̿ Բ ž OLS(On Line Signup) á ϴ һ 񽺸 ̿ ְ Ͽ Ȯϴ ǥ.



غ +

̴÷ ڽ Ư(𵨱) ޾ 忹ɻ ޾Ҵ. ûϴ Ϲݱ ó ֿ ȭȴ. ̴÷ űԻ ϸ 2026, μӻս 2024 ް ̴.

ֱ 3(2017~2019) ð ڸ ִ. ȸ " AI Ȯ DSP ŵ쳪 Ϳ ΰ ÷ ڸ Ȯߴ"鼭 "Ư 2017 Ŭ 𵨰 ˰ ȭ ü Ͽ ͸ Կ ڰ ӵǰ ִ" ߴ.

ش ڷγ Ÿ ̳, غ ڸ ̴. ġ 8, 8 70 ȴ. ΰɡ͸ Ȱ ÷(DSP) ߻ϰ ˰ ȭ CTR ° ü ϶ KPI þ Ŷ ǰ̴. Ư ؿ ڸ ϸ鼭 ü 30% þ δ.

繫 ʿ䰡 ִ. 2020 3б 繫ǥ ں ϰ ںķ 143%, 59%. 2019 ں ؼҵƴٰ ڸ ϸ鼭 ٽ ں Ÿ´. ̴÷ֿ Ȯ ϰ ̹ IPO ߰ ڱ Ȯ 繫 ̴.



2 3 ڽ .. 16000
- ڱ 156.. ġ ȸ

̴÷ 25~26 û ̷, 2 3 ڽ 忡 ̴.

ռ 18~19 ڸ ߴ. 𰡴 ֻܵ Ѿ 16000 Ȯƴ. 12000~15000̾. 1449 1 ߴ.

Ȯ ݾ 160̴. Ա 156̸ üڱ 32 ڱ 35 Ÿ 50 ȹ̴.

ڱ Ȯϱ ú ü Ȯ, ߰(R&D)  ̴. Ÿ κ ű ڱ̴. üڱ űԻ Ȯ븦 , Ʈũ ȹ̴.

̴÷ ִ ֽļ 2103964( 31.11%) Ϸκ 3Ⱓ ȣȴ. ۿ ڱⰣ 2 ̸ ֽ(159868, 2.36%) ȣ Ⱓ 1, ּ ѱ ֽ ǹμ(3) 3̴.

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