Insight from Shanghai: µ()
å ָ϶
, , ö ߾ . ̴ 1 ؽûӸ ƴ϶ 2 , 켮 . ش ùǽĵ
ý
ģ, ٰ
߱ ȸ äϰ ־ ϰ ϰǰ å ϴ , þ ö ʵ ǿ Ű . ǡ̶ ϸ . å ִ
ؿ ó θ 幰. û ġǾ
1. : (ý ̿ ϰ) ߱ ϵ ڵ ߱. ΰ ְϴ N ԵǾ . ߱ް ǥȭ ߱ϱ å
2. 糭 : Ӽ 糭 ° , α, ͳ
3. 5 ٹ
4. ý: 2010 ο ϴ RV ýð . Ʈũ ְ ӿ ұϰ . ΰ ý ȸ翡 ŹϿ
RV ý (), ̺긮 ý ()
ý
¼ ȳ û ִ
å ų 3 ιδǥȸǿ ū ǰ, ο ξ . δ 븸 1 ü̱ å ϰ Ư¡. ǥ 5 ߰ȹ 12. ֱ δ밳 쿡 ̹ ȹ Ǿ ִ ̶ . (λھ ִ ȸ簡 ο ִ ܷ ϰ) ѱ ֽĽ忡 δ밳 ΰŰ ϱ . , ߱ 䰡 а Ȱ ũ ħ ΰ Ѵٴ Ϳ
̷ ߱ΰ ߿ϰ ϴ λ . Ư ε ϰ . ſ 簡 κ θ ռ ݸ ÷̼ ġ 켱 Ǿ . ٽ ϰų, ϴ ε ι ܽŰ ġ ̸ . 1 ô ӴḦ ڼͷ 2% ̸. (LTV ݸ ) 絵 ȭ ǰ ְ, å ȿ 쿡( ϶ 20% ̸) . ± ε ֳθƮ å Բ 2009 ȣȲ ð ε ߸
ε ü (), Ʈ ()
90 Ʈ 32. 3,600
2 , ʴ
ұϰ 2009 ð Բ Ǽ ο ö 2, 3 ȭ . ε . 츮 湮 ÿ 켮 Ը . õ ö ϸ, 2 ô ߽ . ٴϴ Ȯϰ . ٸ ߽ ϴ ̳ ΰ
߱ , ߵ а ҵ α ùϴٰ ϴ 찡 . ӵ ̰ (̰ ߱ ΰ ηϴ κ) ݱ κ ؾ 1 ÿ Ʈ κ ֵ , ظ 1 ö Ϲȭ , ̻ ũ . ó ű Ǽ ãƺ , 2 ÷ ߴܵ Ǽ ְų ϰǾ ɰǹ
߱ ð ڸ Ѵٸ ö 2 Ϸ ߾ . Ǿ Ǵ 2 ÷ ± İ ŭ ΰ, 2 ÿ ϰ ִ B ÷̾ ΰ, A ÷̾ ΰ?
Һ
2 ϸ ߱ ̲ Ű Һ. Ϲ ù ҵ 2,000()~5,000()RMB 츮 1/3 . ǰ ѱ 30% ۿ . ǰ ΰ ϴ 翬 ְ, · ؼ . 뵿αɵ 츮 10 ̻ 20 ߹. · Һ ҵ . , ڵ ܷ
εŸ (߾), Metersbonwe (), ǰ ȭ ٱ ()
̴ ݴ ϸ 2 Һ ŭ 1 ӱݼ ϰ . ӱݻ ĥ ƴ϶ Ǿ ־ . ִ ڰ ϰ ٴ . Ǵ ũƿ ĿǼ 8, ̺ ŭ Ͱ ִ Ŭ, 100 ̻ ϴ . ƹ ū ̶߱ ذ ʴ κ̾. ΰǺ ( å ִٰ ) 忡 ð
ũƿ Ƽ
ڼ ڿ ̰ ִ 8, մ 츮
̿ Ͽ ± ֳθƮ ֱ ҵǴ ϰ þ â̶ . ɻ ٷӰ ݸ ұϰ ϴ (1) Ȯ (2) ڿ
̷ ȭ() ߱ Ѵٴ . йи ٴ ̱ Ĵ ã, źẸٴ ߱, 鼺 . Ÿ ߱ε ̽ ȭ, ȣϴ . õ īŸ ź DZ ϰ Ϸ
߱ ƮƮ
ĸٰԶ߿ ̷ ĵ ö ѱ ä dz ̹ ־ٴ . ȭ̳ θ ַ. 츮 ߱ ѷ ѱ ̶ ϰ ־ . ߱ε ѱ Z ˰ ׳ ϳ , Ư ٰ . ϰ ڵ ǰ ȣ
Ⱑ縦 ̿ ߱ (, ) ȭ ĸٰԶ ()
ѱ ̷ ִ ó̾
ια żȭ Z ΰ
ż ̸ ͣ , ѱ
θ ȭ . κ 츮 Ÿӽ 귣 ռθ ̰ Ը ҽƼ ʶϰ . 忡 δ ̰, ü 忡 ġ . 츮 ̸ ̴ ÷ . ƾ߸ ư ֵ ġϿ شȭ. θ Ҹ ( ȭ غ)
ռθ
߱ ϵ Ŭ Ӵ, ٴ Ӽ ־ õ ̰ շ ִ
ȭ ȭ ռθ ¿ Ȯ ̰ . 귣 ٸ Һ ܸ . ߴ κ ǰ. 츮 ֱ ߴߴٴ ϸ ش
HMR ַ ǰ
߱ θ 1 Ʈ ǰ̳ ǪƮ ַ̰ Ư
߱ ݸ ij
ڽƽ ع ̻ ߱ ӱ 밡 ƴ϶ . װ ϴ ߱ Ͻ Ʈ (1) ̻ ִ (2) ΰ ߱忡 (3) Ⱓ غ ι ڱݷ. ٽ ƴ϶ .
λ
1. ٰ, GM: ؿ ִ ڵ 귣 ٰ (̻ ٰ) ú, (̻ GM) ãƺ . ѱ ϸ, ٰ Ÿ BMW, ߵ . ̼ Ǿ ʰ κ. ̶ ɼ 찡 . ٰհ GM ̴ ؿ ٰ ΰ ֱ . ο ýȸ翡 ̿ ϴ å ȣ ְ ùε ģȭ . ϰ濡 ͵ ƶ
2. ȭ: ɹ̷ ϴ ⺻ 깰 ȭоǰ ȭ ´ٴ ˰ . Ȱ添 о߿ Ϻ ٽɼ翡 ϴٰ
3. (): ߱ ʾҴٰ . ֱ 밡 ȭǰ . ( Ʒ ߱ . κ ȯ ) Ҹ 뷮 ϰ , ̸ . ߱ 1, 2
4. ¾: ߱ . Ⱓ ź (װ͵ ʿ ̸ ⸦ 뵵) . ߱ε 츮 Ϻ ⸦ ҿ 丮 . Ĵ ڰ ġ ̱Ű , ⸸ ϸ Ǵ ̱ Ʈ . κ ð Ǿ . 簡 ϴ ٿ ǰ ϴ ۿ
5. CJ: 츮 Ȩΰ ٸ Ŀ Ѵٴ . ߱ ä CCTV 10 Ѵ ּ . Ư ̺TV 䰡 . CJ CJ ä 귣带 ʺ Ȱϰ ־. CJ 귣忡 ٴ ϸ ̹ ùε ϻ İ
6. ض: ʱ () α. Ϲ PET̳ º ̳ ϰ ̶ Բ ⸦ ־ ȭ . ǰ ִ о ̹ 귣̹ ϰ ۿ
dz α⸦ ض (), Ǫ ض ڳ ()
Tupperware 纸 ξ ū ϰ ִ
7. : Ŵ뿡 ŭ Ÿ ǰ . ߰, з ü ȸٴ ʾ, ȸ ⼺ . ߱ 䵵 а α پϹǷ Һڸ Ųٴ KFC, Ǫ, Ű, ZARA ̹ 귣带 ִ ٱ ƴ϶
Ǫ ڸŴ
1 ZARA
ش 䳪 α ʿ , Ÿõ īװ Ѵٸ ( μ) Ը â . ̴ 鵵 . ̿ ̷
8. ؿ: ó . ܱ ̳ ̿ ڸ ְ Ϲ ̿ 2~3 ̶
9. /帮: Ǫ( ó ܱ ִ , Ǫ 1) ѱǰ . ϰ ־
10. ɾ: ̸ ·θ ϴ 湮. ó Ѻǿ ౸ Ը . Ž, ֹ, ħ, 繫 پ ǰ ߰ ְ, ش ִ ó ÷̸ ϰ ü ֵ . ð ְ ǽ ߿ 浿 屸 ڱ. ġǾ ִ ɾǪ ݰ Ư ִ Ʈ ϴ 濵 ε . ⺻δ ߿. ɾ ŭ ?ϴ ǥ Ѵٴ , ǰ Ը ҽ ¸. δ ڷμ ȯ
ɾ(), Ʈ(), ӽ()
߱ ٱ īװų ߴǾ ִ
11. CJCGV: ó ̹ ܰ Ƽ÷ ü . 簡 ռθ ȵ ϰ ƴ϶ Ǵ (2 ϴ ٸ ) Ը ۴ٴ ϸ ü̳ . ū 忡 3D ߰ . ٸ Ƽ ǰ
Ƽ÷ ȭ
12. ż: ߱ â ƴ. ŭ ̰ . ̸Ʈ 湮 ʾ, 簡 ȿȭ ƴ϶ Ǵܵ. Ǫ ڿ ȭ
VIPڹ
ϰڽϴ.