ŷ Toll bridge business model!
•
- ں 54, 鰡 5,00
- 1998.11 ̴
- 1999.06 ̴Ͻý ȣ
- 2002.03 ڽڽ
- 2005.03 ȸ ߿ Ű(48), 11 ȸ ѱ̸Ʈ Ű(303)
- 2008.03 ߹ũŸ PGι μ
- 2008.10 ߸ ִ
- 1 Ұ (PG, Payment Gateway) ü.(ſī M/S 40%,2008 )
- ͳ θ ſī Ұý Ͽ ҽΰ , .
- 90% ̻ ҽ .
- 70% ſī, 15~20% ü, 5% .
- ͳ θ ī Ұ δ ŷο ̴Ͻý .
- ī ͳ θ鿡 ڽ ī ϵ ְ θ Աִ ŷο ̴Ͻý ΰ ϸ .
- ͳݼθ 100¥ ǰ Ѵٰ ϸ 뷫 3 ī ī尡 ῡ 0.4 ̴Ͻý ϰ ȴ.
- ī 3 ̴Ͻý 0.4 ̴Ͻý ȴ.
• ̵
1. ڻŷ
- ڻŷ ũ (B2B), -ΰ(B2G), -Һڰ(B2C), Һڰ(C2C) ȴ.
- 2008 ڻŷ Ѱŷ 630̸ ̴Ͻý Main market B2C ŷ 12 ü ŷ 1.9% ̴. (κ B2Bŷ, 560, 90%)
- ̹ ŷ ϰ 2008 14%̻ Ͽ.
- б⺰ ŷ ̸ 2008 4б ŷ ϰ ִ Ƽ ̹ Ȳ ϰ ִ.
- ̷ ϴ 忡 Toll bridge ϰ ִ ̴Ͻý ȴ.
2. ȭ ü , ȭǾ Ȳ
- PGо߿ M/S 1 ü(ſī ŷ M/S 40%)̴.
- 2004 30% ʹݴ뿴 M/S Ͽ 40% ϰ ִ.
- 5 ü ü 90% ¶ ο űڴ ǴܵǸ, ü M/S ȭǾ ִ ̴.
- ̷ ū Ǵµ, .
1. Ұ Ư ü Ÿü Ÿ 꼭 ŷڵ ġ Ÿ ް .
2. 簡 ϴ üŷ 0.4% ϴ ̹ ݾ̱ 簡 Ÿ PG 濡 .
- ᱹ ݰ ū ǹ̰ ŷ ŷڵ ߿ 忡 1 ü M/S ̶ ȴ.
3. Ը & Long-tail business
(߷ : ī Ŭ ȸ鿡Ը ˴ϴ)
• ũ
1. ִ Vicis Capital Master Fund, BW ֽİġ
- 2008 6濡 Vicis Capital Master Fund μϿ, BW Ͽ.
2008.6.16 - VICIS â ֿ ǵտ Ư 3,745,334 μ(29.18%) - (6,020) 2.7(167%) 16,065 . 2008.7.28 - ӽȸ Ͽ μǺλäѵ (100->500) - ű̻缱 ǥ̻ . 2008.10.2 - 3õ BW (ǸѾ 364.4, ȯ 1214.8) - 簡 3,540( 100%) - ְ϶ شؿ ִ 簡 70% .( ʱ 3 1 , Ŀ 3 ) |
ִ ̾µ, ҽϴ.
Ҿַ ũ ʹ Ŀ ɸ ֽϴ.
dzϰ ö м뿡
帳ϴ.
ٸ, θ ȸԵ
ִ Ʒ Ǯֽʻϴ
ϱ?