λ ٷ < ġ >(η , ϽϽ 쳿) ֱ Ⱓƽϴ. ̹ ڽ ճడ ϵ å Ư ɰ Դϴ. ǻ 2ȸ å Ϻθ в Ұմϴ. ֽ, Ư ġڵ Ŵ ȵǴ 밡, ' ' ľ ް ٴ ŭ λ ü λ ִ ȸ ǽñ ٶϴ. <>
[å] ̷ ϶
ֵ ġ ֽ ־. 10 ڸ ֽ ߴ. ߿ ȸ簡 ϰ ִٸ ְ ̹ ݿǾ ִٸ ϴٴ ̴. ٰ ͵ ְ ֽ ġ ̰ ū ֽĸ żؾ Ѵ. ÿ ̷ ֽ ְ ̴.
ٽ Ϻ ÷ ư ֽ żߴ 캸. װ ֽ ߿ ۸ ü ī(Ito-Yokado) ִ. ֽ ְ ͷ 10̾. Ϻ ϸ鼭 ֽ ų 30ۼƮ ͷ ߴ. ״ ̷ ϴ ġ ϰ ұ ֽ Ǵߴ. п ϰ Ǵ ż(comparison shopping) Ѵ. ̴ ٰ ͵鿡 ˷ ִ ̴.
ī ż ˷ ۸ ü (Safeway) ߴ. ״ ż ݰ ū ̰ Ȯϰ ż ȴ. ״ Ǵ ڷ ϰ ְ (PEG) ߴ. ְ ְ ͷ(PER) ִ (EPS) ġ. ״ ī ְ ͷ ̷ Ǵ ִ ְ ߴ. .
< ī>
ְ ͷ(PER) = 10
ִ (EPS) = 30%
ְ (PEG) = 10 30 = 0.3
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ְ ͷ(PER) = 8
ִ (EPS) = 15%
ְ (PEG) = 8 15 = 0.5
ī ְ ְ ī ְ ͷ ұϰ ȸ ֽ ִ. ī ̷ ξ ΰ ߴٰ ִ.
ٰ ͷμ ո ġ ִ ؾ Ѵ. ְ ͷ 30̰ ִ 100ۼƮ ֽ ְ 0.3 ִ. Ƿ ڽ ̸ ո ݵ ڹ ƾ Ѵ. · ɷ Ȯ ϰ ϱ öϰ ؾ Ѵ.
ִ ߴٸ ǹϴ ٽ . иϰ м . 츦 ִ. ִ 5ۼƮ Ǵ ְ ͷ 10, ְ ͷ 10 DZ ִ 50ۼƮ ؾ ϴ ְ ͷ 10 ո ִ.
ְ ֽ żϴ ְ ͷ ֽ żϴ Ͱ . ī ִ 30ۼƮ ʹ ְ Ⱓ ִ ɼ ־. Ϻ 1δ μҵ ̰ ̷ Ϻ Һ ̱̳ ̶ Ǵϰ ڸ ߴ.
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