1997 ȯδ ȲҰ Ͽ. ϰ ķ ҵ ̴. 1970 Ŀ ϱ 鿩 200 ȲҰ Ŀ ȸ Ǿٰ Ѵ. ѱ °谡 Ĭ Ҵ. õ ȲҰ ⸦ ɴ ƸԴ 濡 ̸. ΰ ƴ ̴̾߱.
ȲҰ 븦 ߱ ߴ. Ȯ 簡 ̷ ƴ ü 70% ̻ ٰ Ѵ. ü ȲҰԴ ϱ? Ȱ ص ʴ ° ü پ ϱ?
а迡 ȲҰ ü پ Ϳ ũ ִ. ù° õ ȲҰ °迡 Ե ſ̶ Ѵ. ȲҰ ȲҰ ƸԴ 鵵 ݵǾ. Ȳ䰳 õ °迡 ܳٴ ̴. ó ܱ ̴ ȲҰ հ ٶ ̴. , ְ, , ȲҰ ̷ ִٰ Ѵ.
, ȲҰ ް ü ҿ ȯı ũٰ Ѵ. Ӿ ߷ ȲҰ ȯ Ͽ . ̷ ȲҰ ʴ 츮 ûش.
پ ִ. ڸ ϴ ġڵ鿡Դ ûõ° ҽ ƴ . 2005 32.9, ڽ ϱ 16.7 ü 23.8 Ұϴٰ Ѵ.
[ڷ1] , Ų
Ϲ Ͻ Clayton M. Christensen [The Innovators Dilemma] Ӽ (sustaining technology) ؼ (disruptive technology) Ͽ ̷ Ѵ.
[ڷ2] Ӽ ؼ , The innovators Dilemma
Ķ Һڵ Ÿ. ̿ 並, Ʒ ο쿣 並 ϸ ༱ Һڵ 屸 Ÿ. Ӽ Һڵ 屸 ش. Ȯ ֵ Ӽ ð 귯 ȭϴ Һ 屸 ̻ ϴ Ѵ. ݸ ؼ Һ 屸 ۿ , ð 帣鼭 Ӽ ڸ üѴ. ī ʸ ī ڸ ̷ ġ.
ͳ ر Ѻ ڵ ͳ ̹ ִ. ü ͳ Ӽ ϸ ڰ ϴٴ ̾߱⸦ Ѵ. ͳ ó ü , ϰ ϸ ִ ̱ ϴ.
츮 ͳ ؼ ı ָϰ Ѵ. 10 Ⱓ ͳ 츮 ܱⰣ ı ִ ϰ ִٴ ̴. 츮 Ȯ ִ ͳ ̷ ϱ ռ ͳ ٸ Ǹ ̴. ¼ ֽ ͺٴ Ʈ ֽ ŵϴ , 24 ֽ ͺٴ þ ̶ Ϳ ϴ . , ͳ °迡 ־ ȲҰ ̴.
ͳ ݱ ڴ ̾. κ ڵ ʹ 庮 Ư ȣǴ ƴϴ. ̴ Ư ħ 鼭 ϴ ʱ ̴. ó ڸ ƴԿ ͳ , ȭ ȭ ̴. ͳ ڴ .
Ȥ ͳ ڰ ʴٰ ϴ ϰ ִ. Ӿ ̸ Ա ؼ οµ ü Ŀ ִٴ ̴. ü Ŀ ̸ Ŀ ִ ̴. ƴ϶, £ ش Ŀ ̿ DZ ̴. и ̸ , ̰ ͳ ִ ̴.
ʰ 츮 °踦 ı Ҵ ȲҰ ¸ ְ Ǵ ° ڸ ̴. å ȭ Ͼ Ż øƮ , MP3 Ѿ ̷. ΰ ó ư ̴. Ⱓ ڰ ͼ ı ϴٸ ɾ ϴ. ̷ Ѵٴ Ұ , ͳ ɾ 濡 Ͽ ư 濡 츮 ƺҴ.
Ż – о , ̹
ͳ ü – о , ̹
ħ̴. л ȣ ڸ Ͼ. Ͼڸ װ ٰ ǻ . ȣ ̹ . 㿡 ־ Ȯߴ. 7̾. ߴ. б ϱ⿹ Ȯߴ. ͳ ð ȭ ± Ȯ ־ ϴ. ȣ ƹ Ź а ־. ״ Ź ѹ Ⱦ TV ħĻ縦 Ͽ. ħ TV ڿ Ӱ ¾籤 Ѵٴ 縦 ߰ߴ. ڱȸ ٰ ȣ ƹ ǻ ̹ ڸ ˻â Ҵ. ˻ Ʈ а ڰ Ǿٰ Ǵ ȣ ƹ ֽ żϱ Ͽ.
̴ ̾߱⸦ ̴. ټ ̴ ְ 鿡 ̷ dz ̴. ͳ ϱ ͳ 츮 Ȱ ӿ ִ. ͳ ϴ ٸ ϴ ð ҺѴ. 츮 ͳ ݵ ġ ִ. ٷ ͳ Ʈ.
[ڷ3] Ʈ , ڸ Ŭ, 2007
10 ͳ ް Բ ҰǾ ݱ ȭ 翡 ̸. ʱ ü ̹ ̶ ص ŭ е ϰ ִ. κ 鿡 ̹ ̹ Ϻδ. ̷ ̹ ε ? ̿ ش 켱 ߴް ˾ƺ, ̹ о Ǿ 캸 Ǿ ̴.
.
µ
[ڷ4] ѱ ͳ ̿, ѱ ͳ , û
ѱ ͳ 1998 2001 ߴ. ʰ ͳ ¹ ͳ ϴ ͳ ߴ. ߿ ˻ Ӽ ߴ. ʷ ˻ ĸ ʵη Ͽ ڽ, ŸŸ ѱ Ͽ ѱ , ̹, Ľ ̿ ¼. ñ⸦ лƮ µ θ ̴.
[ڷ5] ڸ 1998 , (ó: www.archive.org)
â лƮ ˻ ϴ ڷḦ ã μ ߴ. ݰ Ź簡 α, ãƺ . , ñ ̶ ״ ϴ ڷḦ ľ ̾ ̴. µ 忡 Ŀ ڸ ϰ ־.
ô
Ҽ ʱ ϰ ѷ ߴ. ʱ д 湮 ִ. ڿ ô뿡 Ƴ Ʈ 湮ڸ ġϴ Ȱ .
2002 迡 û Ű ߴ. ̹ 2002 10 İ˻ ǥ in ̴. ̹ in ˻ δ ã ͺ̽ȭ ı ߴ. ̴ ̹ ó 2.0 ô뿡 Ƴ ϳ ղ. 2.0̶ п ϴ Ϲ Ƶ̴ 1.0 Ǵ ̴. ڽ ¶ο Ͽ ϴ UCC(User Created Contents), ִ Űǵ(Wikipedia) ǥ 2.0 . 츮 ģ , ȭ ǹ̿ 2.0 Ѵ. ̹ 2.0̶ 2 2002 ߴ. ( ȯ ̹ ʷ õ ƴϴ. ͳ Ѱܷ 2000 ̶, ó ΰ ִ. ó Ľ İ˻ ̴.)
[ڷ6] 2000 , www.archive.org
̹ ð Ͱ 湮ڸ Դ. 湮ڰ þ ŭ 䵵 װ ٽ ο 湮ڸ θ ȯ ̷ ̴. ̰ 2000 ͳ ߿ ̹ ϰ Ƴ ̴.
̷ ̹ ˻ 1 ö. Ʈ ϸ ڿ ͵ , ̰ ݵ ̹ ü 60% ̻ ϸ ѰӰ Բ NHN ֿ Ϳ ϰ ִ.
|
1(90 ߹) |
2(90 ) |
3(2003~) |
˻ |
丮 ˻ |
˻ |
ȭ ˻ |
˻ |
˻ ȭ Ʈ Ƴ Ƽ ȳ |
˻κ ش Ű带 ϰ ڷḦ |
ΰ ˻ ǵ |
[ڷ7] ˻ ȭ , Z
Ҿ ˻ . ʱ ٸ Ʈ Ѿ ٸ Ҹ ϴ 丮 ˻̾ٸ 90 ʹ ˻ κ Ű带 мϿ ڷḦ ϴ ߴ. 2003 ķδ ˻ ǵ Ͽ ڸ ؿ ̸ ȴ.
[ڷ8] NHN , NHN
̹ ̳ е 1 ̴ ȭǴ ̴. 忡 츮 е 1 ִ ̹ ƾ ұ? 忡 ̹ Ⱓ ӵ ΰ?
Ʈũ ܺμ – (The Winner-Take-All Market)
Ʈ . Ϲ̿ , ߱ ̵ΰ, Ϻ ǥ Ʈ ڸҴ. ̷ Ʈ 忡 Ⱓ ﱸ Ÿ ʴ Ư ̴. Ʈ Ͽ ̴ Ȩ, α, Ҽ Ʈũ (SNS) ѷ Ʈũ ܺμ Ѵ. Ʈũ ܺμ(Network Externality)̶ Һڰ ǰ , Ӹ ƴ϶ ٸ Һ ū Ư̴. ȭⰡ ߸ â⸦ ÷ ȿ ִ. ȭ⸦ Ѵ ص, ֺ װ ٸ ȭ ߸ ̴. ȭ⸦ ٸ 뷮 ̰, ϸ 뷮 ڱ پ. ȭ⸦ ִٸ 6 뷮 Ÿ ̴. ̷ Ʈũ ܺμ ϴ ǰ 뷮 ӵ Ѵ.
[ڷ9] Ҽ Ʈũ (SNS) Ʈũ ܺμ
ٲپ غ. Ʈũ ܺμ ϱ ϸ ó ǵ ʴ´. ֳϸ Һڰ ٸ ȣѴ ص, ֺ ȣȯ ̹ 뼼 ϱ ̴. ̹ ˻ 76%μ 2 64%̷ ä 1 ϰ ִ. ˻ ڷḦ ã ̱ SNS 谡 ִ ƴ ˻ κ ̹ α׳ ī , ̹ ͺ̽ Ʈũ ȿ ִ Ȯ ִ.
[ڷ10] ˻ ȭ, û, Ű
Ʈ ȭ 캸 ǽ ǰ ȴ. 10Ⱓ Ʈ 1 ڸ ķ, ̹ ٲ Դ. ó Ҷ ̴ ̹ 1 6 ̴. , ̹ 7 İ ٴ ̴.
10 ̹ ϼ ΰ ? 10̸ Ѵٴµ Ϲ Ϸ簡 ٸ ٲ ͳ ͵ . ü ̰ Ŀ. װ͵ ϰ ߴ. 2001 ص ѹα ü α ͳ 45% Ұߴ. ݸ鿡 ó 츮 10 8 ͳ ̿Ѵ. ̶ ص 2001 ǹ̳ ıȿ ū ̰ ִ.
̹ 츮 ɺ α ýѺ. 2008 ѹα α 4õ8鸸 ̴. 65 ̻ 10%̰ 14 ϰ 17%. ̹ ̿ϴ 70% ̸. , ü ͳ ɴ ε ̹ ̿ϴ ̴. ˻ Ʈ ˻ ߴٴ ϸ, ̹ ̿ Ʈ ˻ Ƚ 1 ̹ ϴ ã ٸ Ʈ ̿ κ ϰ ִ. ̸ ϸ ̹ ġ Ÿ ̻ Ŵ ִ. ̹ ѹα ͳ ڵ鿡 ݵ Ǵ Ȱ Ϻΰ Ǿ ȴ.
2000 ô뿡 1 Ѵ Ͽ Ʈ Ƽ ̿ Ȯϰ 1ν ڸ ƴϾ. , 1 ־ ڹٲ ־ ô뿴 ̴. ̹ () Ǿ ϱ ߰, 2003ʹ Ʈũ ܺμ ֵ ̴. Ű ʴ ̻, ó ̹ Ƽ δ. ΰ 巯 ִ Ż 帧 츮 ܰ ƴϴ.
̹ ϱ
ũ ü ̰ Ŀ ϴ ִ. ٽ ؼ ״ ̰ Ŀ ְ, ̴ ״ Ͽ ȿ ִ. ̰ Ʈ Ѱ ذ ϴ. 2008 ̹ ʰ α α ͳ ̿ϰ , ͳ ̿α ȭǰ ִ. ̹ ȿ ̴ ̴. ̸ ̹ ̹ ͳ α κ ϰ ֱ ؾ ϴ 忡 ִ.
ڴ ũ η ִ. ù° ؿ ̳ Ŀ ٸ Ʈ̴. ڵ ̹ ٽ ΰ ̹ ߴ. ̵ ŭ ȹ Ѵ ϴ ̹ ηµ Ͽ ̹ ִ. ̹ Ѿ ؼ ȹ ؼ Ͽ߸ Ѵ. Ⱓ ̹ Ƽ ʶ߸ ڴ Ÿ ȴ.
[ڷ11] 2007 ˻ , ó: comscore 2007
2007 ڷḦ ̹ ˻ 2% ϸ 5° ġѴ. Ż 忡 1 Ƴ ̹, ̷ 캸 ̴. 2% ռ ߵ ѱ ȭ ʶ ൹ . ÿ ̰ ̹ ̹ ȭ¿ ٴٸ Ѵ ū ֹ DZ ϴ. ȭ ͳ 츮 ȭ ̷ ȭ . 2% ¸ ȣ ڰ Ǿ ΰ? ƴϸ 忡 õ Ģ Ǿ ̹ ٸ ǰ ΰ?
¶ – ϴ
¶ ΰ ؼ 츮 ָϴ ǥ ħ̴. ⼭ ħ̶ ״ ü ŷ ŷ ¶ θ ̷ Ǵ ˷ִ ǥ̴.
[ڷ12] üҸǸž, ¶μθ Ǹž ( : 鸸), û
Ʈ ִ ٴ ܼϴ. ¶ ĸ ϰ ִٴ ̴. 弼 ŵϰ ִ ¶ θӿ ұϰ ¶ θ ħ 2008 10 4.4% Ұϴ. ̴ 2007 3.83% 0.6% ġ̴. 츮 ¶ θ ħ ̻ ̶ ϴ . (1) ¶ ϴ. ̴ 鿡 ο ϱ ̴. (2) ¶ ϴ. ݾ ̻ Ϲ ¶ ־ ũ ռ. (3) ¶ ġ 並 ش. DZ θ ϰ Ͽش.
̿ ¶ θ θ ִ ¶ θ . Һڵ ִ ϱ ̴. ش Ͽ ¶ θ ŷ հ ü Ҹ ŷ հ踦 Ѿ . ̴ ᳪ ϴÿ ϴ Ͱ ġ̴. Ѱ踦 ƴ϶ ǴѴ.
[ڷ13] ͳݼ
¶ . ¶ ħ 30% Ѵ. ٸ ǰ ħ Ư Һڵ ΰ ȴ. Ƿ , Һڰ ǰ ֿ켱 ϴ ̴. ڸ ݰ ǰ ڵ. Ƿ پ ǰ ϱ ǰ ϰ ̴. ̿ Һڵ Ȯϰ, Ŀ Ÿ ϰ Ǵ Ϲ̴. å ٸ. ϰ ϴ å ̸ ˸ ݿ ִ ϴ ū ȿ ֱ ̴. Ư ϴ å ʰ, å å д Ÿ ϴ Һ ִ ȿ ¶ ũٰ ְ, Ȯϰ Ÿ ҺڿԴ ݸ Ҵ. ־ ¶ پѴ´. ̷ ͳ Ư ϴ н ̴.
[ڷ14] ֿ / ¶ 濵 Ȳ,
¶ 鿡 پѴ´. ̴ ѱ ε ΰǺ Ѵ. ڷ Ը 鿡 ϴ ݾ ʴ´. ̷ ݵطϽ ¶ ź ̴. ¶ ȴ. äϰ ̴.
ͳ ̸ ϱ ϴ. ϴ ݰ ͳ ũƼ ε, ̴ ȭϱⰡ ô̳ ̴. θƮ ʱ , κ ¶ ϰ ִ. å 100% ̴. ̶ ũ , 24 1 ̻, 2 ̻ شٴ ̴. ȭ ȭ ¶ ϰ ۰ Ҽ α ϴ յ ִ.
ó ȭ ʴ ¶ ѷϴ. ̴ ٸ ̿ϴ ̿ϰ ϴ Һڵ Ѵ. ƽ ̴. ϸ Ͽ ¶ ȸ Ż ִ. ̿ϴ ϸ . ͳ θ ȯ ȣ ϰ ̴.
30% ϴ ħ ¶ Ѱ踦 ƴ϶ ǴѴ. ̴ տ Ͽ ¶ Ѵ. Һڿ ǰ ǰ ϰ, ϰ Ѵ. ü ɼ Ͽ ü ٰ Ͼ ʰ ִ.
¶ θ ħ ¶ θ 弼 Ұ, ̿ þ ô븦 ް Ǿ. ¶ θ 1999 â ϸ鼭 ü Ͽ, 2001 153% 2007 9% üؿ ̸. ̴ ű ϴ θ ϰ Ʈ ϴ θ ũ þ ľǵȴ. ͳ θ Ȳݾ ƴ ִ Ը ڻ Ģ DZ ̴.
ͳ Ӿü - Ȳݾ Ǿ?
ӵ, ӱװ ô븦 . 97 ϸ鼭 ¶ ѱ ӽ ȭη ö. ¶ ߴ ô, ؽƮ ߽ MUD ¶ ַ ̷ ִ MUG ٶ Ͽ, ǽð ʵ ̷ ARPG ν ѱ ¶ ̲. ܻ ùķ̼ ŸũƮ MMORPG ϰ ִ CCR ߸ Ʈ ϸ鼭 ¶ ο 帣 ij־ ô ˷ȴ.
Ѱ 2000 ϱ ϸ鼭 Ӿ ǵ ȭϱ Ͽ. ΰ̶ ִ ī ǥ Ŀ ¶ȭ ַ ϴ ͳ ӵ ϰ Ǿ. ͳ ̹ ȮǾ ְ ū ߺ ʴµٰ ߵ ־ ̸ӵ ִ ̾. ƴ ӿ ؼ ü ʰ ٸ 翡 ӿ ̼ ϰ þ ϴ ۺ п ũ ٿ, پ ϰ Ǿ. NCƮ ü ϸ ü ۺ ϰ Ǹ鼭 ִ Ȳ̴.
[ڷ16] CJͳݰ Ʈ (: ʾ)
ͳ ü ݱ 强 ־. ¶ ϰ ִ Ʈ CJͳ 2000 ְ ִ. δ 弼 ְ ֱ ġڸ ϴ 鿡 ̷ ӵ ̶ Ȯ ֱ ϴ. ġ κ ̷Ͱġ ִ ͳ Ⱓ ͼ Ź ̷ 帧 Ұϸ ġ Ұϱ ̴. ͳ Ӱ ÿ ܺ ǵ ִ о̰, ȸλ ְ ִ , װ ݼ ľϱ ƴ. 츮 ȰϿ ¶ Ӿü âϰ ִ ο ϴ ü ʰ پ ۺ ϴ Ż ü Ư ߽ Ӿ迡 캸 Ѵ.
Ӿü ִ°?
Ӿü 帧 ľϱ ؼ Ͽ Ѵ. Ӿü ȸ Ҿ̱ ڱȸ ϴ. ¶ ü ظ ̸ Ϲ ϸ, ϴ ü ڽ ټ Һڿ Ǹϴ Ϲ ȸ翡 ݸ, 翡 ̸ Һڿ Ǹϴ ( θƮ) Ư ִ.
[ڷ17] ¶ ü з
츮 Ӿü ̷ η Ӿü 帧 ° ū ̴. Ӿü ȸ簡 ϴ, ƴϸ ü̳Ŀ µ, ȸ簡 ϴ ü Ϲ ߺ δϸ鼭 帧 ڷ Ƽ ȴ. ߺ óϰ Ǹ ڷ Ÿ Ǵµ, ϰ Ǹ Ⱓ ȸ ְ , ϰ ϰ Ǹ ߺ ȸϱ ȸ ü ó ִ. ó ο ũ ũ ȴ. ݸ Ż 쿡 ߺ ӵ ټ ϰų ܺ ü Ƽ Ḧ ϴ ̼ ̷ ߺ δ ̴. ο ũ Ϲ 翡 ̴.
[ڷ18] CJͳ 帧 ( : 10),
CJͳ 帧ǥ Ÿ ̴. 2002 帧 ̹ ڸ ̴ٰ 2003 帧 ڷ Ƽ. ķδ 帧 âϰ ִ. ܿ ָ Ȱ 帧 ȭε, 2006~2007 帧 Ը ڴ ߿ ڰ ƴ CJǿ ϴ ݵ忡 ̴. ̴ ȸ 谡 ִ ƴϱ CAPEX Ͽ Ѵ. ̿ Բ ܱǰ ̷ ʼ ڰ ƴϹǷ ǹ̿ . ȸ 帧 â ϱ .
[ڷ19] CJͳ ( : 10),
2004 ķ ȣ ؿ ִ. 帧 ũ 2004 CJͳ( ÷ʽ) CJ 쿡 μ ط, ̶ CJ ÷ʽ ִ ȭθ лѴ. л ȿ ڿġ ̷ CFO Ͽ, Ű Ͽ ڷ Ƽ âDZ Ͽ. Ʒ ǥ Բ ϸ ֵ, ̹ Ը CJ μDZ ǰ ִ ̾ â ʹ ū ̷ ִ. CJ μ ijī ŵ쳭 ̴.
ȸ ſ 弼 ϰ ִ. CJ μDZ 1998 ȸ翴, μ Ŀ ͼ ް Ǿ Ը ߰ Ǿ. 2001 MMORPG ۺ 뼺 Ͽ, ȭ پٰ CJ μ ȭθ ٽ лŴν ߰ Ǿ.
ǥ ڻ걸 캸 ȭ óϿ ڻ ϰ, ӻ ν â Ͽ. 2005 ϱ ϸ鼭 ܱ, 50% 繫 ϰ Ǿ. Ϲ ݺ 繫 ſ ǰ ִٴ Ű DZ , ͷ ̾ ̴. ͷ ִȭϱ ؼ ڻ ̳ ְġ شȭ Ͽ ̴. 簡 Ӿ Ư Ȳ ʿ䰡 , ̿ ٸ 麸ٴ ʿ伺 ̶ ؾ ̴. ȸ縦 żϸ ȸ翡 ִ ܼ ʽ ϴ ȸ ġ ִ. 簡 κ ǻ ̴.
Ʈ Ʈ 帧ǥ ̸ Ÿ ִ. 簡 Ȱ 帧 Ӿ â ִ Ȱ 帧 帧 Ѿ ŭ 帧 ־ ڸ ̰ ִ. ٸ ȸ 帧 âس ϰ ִ ϱ?
10Ⱓ NCƮ ̴. 帧 ڸ ִ Ͱ ھ ´. 2003 2005 Ͻ ڷ Ƽ 쿡 ݼ â ִ ְ ִ. 帧ǥ Ȯ ִ Ȱ 帧 ٸ ȸʹ ڻ꿡 ڰ ƴ ڻ . ̴ ǰ Ͽ ̴ ̳ ڼ ϴ ̴. ڻ꿡 ڰ ƴ ڻ꿡 ڸ ϰ ִ. ڱݾ ȸ ֿ ִ ݾ̴. ̷ Ƶ Ͽ. ̷ ƿ ڱ ̿ Ʈ ִ ̴. Ͽٸ Ƴ ϰ ڵ ս ؾ . , ȸ簡 âϿ ġ ǰ ־ ̴.
[ڷ24] Ʈ ǰ ھ ( : 10),
1999 ڱ ǰ ؿԴ. ǰġ ݾ̳ ̹Ͽ ʾƵ ̴. 2007 ̿ Ը ξ 2005~2007 ڻ꿡 ھ ް ϴ Ȯ ִ. 2007 ǰ ó Ȯ ִ. 2008 3б 640 ߺ Ͽ, Ϸ ̱ ߰ ߺ ڴ ̶ ǴѴ.
Ͱ꼭 װ ̴. 2 2004 ϸ ִ. ݸ Ͱ 2004 ū ϰ ִµ, Ϳ ȭ . ̴ ǰ Ը ϰ ǹѴ. ̿ Ⱓ ȿ ߺ óϸ鼭 ǰ Ͽ ް پ. ش Ⱓ ߺ Ͽ Ͽ ִ ʾ Ȯ ִ. ű õ ̿ Ī ͼ ȣ ȴ. 2008 ֱٱ ݿ ̿ ߺ ȿ Ͽ ̶ dz ߺ δ پ ̿κ ϸ鼭 ū ̶ Ѵ.
ռ Ͽٽ ߺ ǰ ϰ ִ. ̿ Ȱ â ִ. ̿ ߺ CFO Ǵ ʰ, ̸ CAPEX Ͽ Ͽ. CFO CAPEX ߺ ϰ ־ Ͽ Ϳ ȭ , 2004 ϰ ִ 帧 ǻ ι ҿ ƴϸ, 帧 ̴ ߺ ڿ Ȯ ִ. 츮 Ⱓ ͼ ū ȭ ִ.
ڻ걸 ־ Ư 2, ̿ ߿ ߺ ϸ鼭 ٰ 濵 ؿ ̴. ڻ걸 캸 2000 Ʈ ڻ 50% ̻ ܱǰ ǰ ִµ, ̴ ٽ NCƮ 帧ε Դٴ ̴. ¼ ̸ӵ ڽŵ ̿ ̴.
ִ NHN ϰ ִ Ѱ̴. Ѱ 쿡 NHN ü ֱ ӻι 帧 ľϱⰡ 帧 м Ͽ. Ѱ ۺ ӿ ø ϰ ü Ʈ ̰ ִ. ֱ Ѱ ܱ ¶ȭ ӵ(ex ,ŷ̾ ) ۺ ۺ ξ ȭ ϰ ִ.
ָ Ӱȸ ¶ ִ. 2005 翡 μǸ鼭 ȸ õ ̽ ҷ״ ȸ 2005 պϸ鼭 Ӱμ ߰ Ǿ. 2002 ߵ Ѱӿ ۺ ǥ MMORPG ̾. 2005 9 п Ī dz α⸦ 鼭 İ ǥ Ӱ ڸҴ. ȸ 06 ̽Ʈ, ̵, Ƽ ϸ鼭 տθƮ ȸ ŻٲϷ ǵ 巯 ִ. ¶ ܼ Ӱ ִ. ̹ м ȸμ ¶ο 帧 м ϵ ϰڴ.
CJͳݰ Ʈ ʴ Ӿü ͳ Ӿü ϴ Ͱ Ȯ ִ. ̷ 繫ǥ м Ѱ ݱ Դ ͼ ǥ ̷ 帧 Ѵٴ ִ. ̷ װ 帧 Ϸ θ ̸ ľ ִ ɷ ־ ϴµ, κ ͳ ӿ ڴ Ǵ ִ ҷ ʴ´. 簡 ߺ, ȭ , ż , ̽ Ǽ Ҹ Ͽ ϰ ϱ ̸, ϸ 鼭 Ҹ ӿ Ǵ 쵵 ϴ. ̽ Ұ ߵ ҷŰ Ұ DZ ̴. ó Ǵϴ ô̳ ̸, ̰ ͳ Ӿü ̷ġ ̾.
ϴ ȭ ƴ϶ Ӽ̴
ݺ 뿡 Xbox, PS2, GameCube ̷ ִ ÿ ̾. ַ ڸ ִ ǥ ӱ Xbox360, PS3, Wiiε, Xbox360 PS3 Ȱ 鿡 ۿ ̷ ݸ ٵ Wii ϵ 鿡 ְܼ ߸ŵǾ. ̷ ϵ ӱ 忡 ְڴ°? ̾, Wii ٵ Ư Ӽ ڵ º Ͽ. ٵ Wii ܰ ̷Ӱ پ Է ̿Ͽ, 鿡 ϴ ְ ִ õϿ ħ ٸ ֵܼ ó ƴ ôϿ. ũμƮ Ҵϴ ̿ϰ ҿ ΰ 10~20 Ÿ ݸ, ٵ Wii Ʈ Ͽ ü ϰ Ʈ ŸƲ ǰ ŸƲ, ŸƲ ߸Ͽ. CM ڻ ǰ ܼ Բ ִ ̶ܼ Ͽ. ̷ν ٵ ӿ ϴ 鿡Լ Ȯװ, ̴ Ư ֿܼ ŷ ʵ~л Ӵϸ ϴ ū ϴµ Ͽ. Ϲ ܼ ߸ŵǴ ŸƲ ø ̹ ۹̳ ý ϰ ִ ϰ ֱ ó ϴ ű Դ ̵ ۿ ϴ ҷ ۿϱ Ѵ. ݸ ٵ ŸƲ κ ø ƴ ̸ ó ϴ ʺڸ ϰ ִ. ̿ ٸ ܼ ο ̽ ο ſ ־.
Ǹ ܼ 3, Wii ־?
ӱ PSP NDSL 簭 ̷ ִ. Ҵ PSP پ ϵ ַܼ ӵ ũϴ ַ ϴ ̸鼭 ִٴ 鿡 Ͽ. ݸ ٵ NDSL ũ ϴ ġ ũ ̿ ο Է Ͽ, ŸƲ ŸƲ ũ NDSL Ư ´ ο ̿ڿ ż ̸ Ͽ. NDSL ü PSP ؼ ξ , ο ̸ӵ鿡 ν dz α⸦ Ǿ.
, ٵ ־ ߿ Ӽ, ܼ ̳ ǻ 翡 ̿ڵ ſ ġ ƴ ˷ش. ̴ ¶ ӿ ܴ ƴϴ. ȭϰ ڽ 翡 ǻ ̵ ϵ ϴ ô̳ ̴. ȭ ռ ¶ FPS AVA ߸ Ÿ Ʈ ȭη ָ Ҵ. ̸ӵ Ҵ û̾. ̴ AVA Ӽ ǻ ̵带 ϰ ϴ ӿ AVA ַ ϴ FPS ٲ ŭ ı ʾұ ̴.
̹ Ȯ ¶ FPS 帣 ū ̰ ʴ´. ¶ Բ ÷Ѵ ϴ. ̿ڰ AVA ÷ ϱ ǻ ̹ Ȯϰ ִٰ Ͽ ڽŰ Բ ÷̸ ϴ ٸ ѹ Űܰ Ȯ ʴ´ٸ ᱹ ȥ ܾ ϱ ̸ ʴ. ̿ ǻ ʰ Ǵ ̴.
¶ ǻ κ ǻ ̵ ʰ ֵ ۵Ǿ Ѵ. , ¶ ǻ Ѵ. 쿡 ܴ и ϴµ, ٷ ȸ ӵ̴. Ϲ ¶ ǻ ̵ 並 ̲ ݸ, ǻ ̵ 並 ̲ ִ Ǵ 簡 ִµ ٷ ڵ NCƮ̴. , ȸ翡 õ ӵ ǻ ̵ ̾ 찡 Ҵ.
ִ ǻ ̸ӵ鿡Դ Ʈ ִ Ǿ ϴµ, Ʈ ̴ ٷ PC̴. PC ̿ڴ ȸ ȸ ߰ ִ. ̿ڰ ϱ ưų ¶ ʰ ִ ¿ PC ڰ ϰ ִ , ̴ ǻ ̵带 ɰϰ ϰ ִٴ Ű ִ. ̴ ٽ ̿ ̿ ̶ Ű ȴ. ǻ ̵ 並 θ ƴ϶ Ӽ ȵ Ƽ ǻ ̵ 並 θ ״(wag the dog) ϴ ̴.
PBR
κ ͳ ִ PBR . ̴ ӻӸ ƴ϶ ͳ Ϲ Ư¡̶ ִ. ü ٰŰ Ǵ ƴϴ. ͳ â Ϲ ȸ ڻ꿡 ԵǴ ƴϱ ̴. 簡 ̷ κ ڻ(α, ) ġ Ȯϰ ľϱ ٸ ü ڻ, ڻ νĵǴ ƴ϶ ߺ νĵȴ. ߺ ڻ νϱ Ʊ (ߺ ̷ 帧 ñ⸦ ϰ ) ڻ ʴ´(NCƮ 쿡 ߺ óϴ ȸ ó Ͽ ȮϿ). ڻ ǰ ̷ ȿ â ٰԿ Ͽ , ͳ δ κ ڻ ִ. ܼ PBR ٰ Ͽ ͳ Ǿٰ Ǵϴ ɰ Ǵ ְ ִ.
vs ȸ
ռ Ͽٽ ۺ ߷ ũ ̴µ, ڱⰡ ʱ δ ٴ ̴. ü ϴ ȸ翡 鿡 ִ. ȸ ȸ ü Ŀ ϴ ̾µ, Ż Ʈ ҷ ֿ 쿡 ٸ ӵ ϴ ū , ο ϱ âǼ ʿ䵵 . ٸ 簡 ӵ ¶ ϱ ν ߿ ũ , Ż ӿ ִ. 鿡 ۺſ ñν δ ȴ. ̿ڴ ̵ ϴ ̿ ְ, ý Ͽ ݰ 鿡 ϴ. ÿ ϴ ȸ 쿡 ȸ ü Ϳ ġ ̰ ŭ ߺ ִ. Ʈ ÿ ϱ ϳ ް Ǵ κ ִ. ٱϿ ͺ ٱϿ ̴.
е鵵 ϴ ȸ縦 ü ø ϴ ̴. CJͳ ü ϰ ִ ȸ縦 ϰ ִ. ̴ ö ִ ߾ü Ͽ ü ߴɷ ø ش. ̷ ߾ü ִ (1) ۺ ӵ ij־ ϻ ȭǾ µٰ (2) ؿ ȸ鵵 ѱ ¶ ɼ а ѱ ϴ 찡 ̴. ̷ ӵǸ ̿ ϱ ¶ ϴ 鵵 ϼ ̱ ߺ ۿ , ڿ ö ȴ. ۺ оü δ ۿ . ̿ Ͽ 縦 μϰų ü Ű õ ϰ ִ.
ϴ ü 帧 μ ȭۻ ¸ . , ڿ ε, ȭ ̵ ɰ Ʈ ѹ ϰ Ǹ ̾ 10 ְ, ܶ ä 迡 ϰ ִ ̴. 츮 ѱȭ dz Ÿ ܳ ȭ ڽ dz Ÿ ijŻ ȸ Ͽ ڱ ȭ ϳ Ͽ ع 찡 Ϻߴ. ̴ ȸ絵 ڱݷ Ȯϰ ʴ ̻ ϰ ȸ ü ɼ ִ. ̶ ӿ ġ ϰ ִ ¶ ʿ ε, ϰ Ʈ̶ θ ø̴. ø , αⰡ Ѱ迡 ٴٶ ȸ簡 ǽɽ ̴. μ п κ ȸ縦 ȣϱ ߿ dz ڱݷ̴. 繫 ¶ΰ Ʈ dz ϰ ֱ Ͽ Ÿ ڱ ʿ䰡 .
ݺ ڰ ȸ縦 Կ 츰
ȸ簡 ӵǷ âϿ߸ Ѵ. ȸ簡 âϱ ؼ ü Ը ư ξ ϴ. ȸ ̿ڸ ü ƴϱ ̿ θ ȸ縦 , Ѿ߸ Ѵ.
̿ڿ MMORPG ¶ ַ ̷ ִ Ѵ ̿뿡 ̿Ḧ ϴ ȭ 뼼. ȭ ̿ϴ Ѵ ޱ ARPU ̴. θƮ ŷ ʱ ȭ ¶ ӵ鿡 Ͽ ̴. ȭ ݺ 1̵ 3̵ ݺ ϴ · Ÿ. ̷ ý Ѵ ݺ ǰ ִ ü ϰ . ǰ ִ Ѵ ̻ ݾ Ƴ ٴ Ѱ谡 ִ.
̿ڼ ݾ
ϱ ϸ鼭 ӿ κȭ ԵDZ Ͽ. ̴ ⺻ ̿뿡 ؼ ̿ ְ ִ , ڽ ٹ ִ ƹŸ οϴ Ǹϴ ̾. ӿ Ǵ κȭ å ӿ Ȱ ؽ̾. ũ ̵, īƮ̴ ij־ ӿ ؽ ־ Ǹ ǰ ɷ Ÿ ߾ü Ⱑ Ǿ. ؽ Ⱦũ RPG ý丮 װ, Ŀ κ Ǵ MMORPG ӽ忡 κ ȭ а ԵǾ. κȭ ϴ ν ̿ϴ ڰ ȭ Ӻ ݸ, ϴ ȸ ܰ ȭ Ӻ ô . κȭ ɼ , ߱ ؼ ȭ Ӻ ξ ؾ߸ Ѵ. ð ϸ ٸ 麸 ӸӴϸ ְ ijͿ ̿ ӸӴϸ Ϲ ӵ ִ. ̵ ӸӴϸ ̿ڰ ŷ Ͽ ȯ Ŀ ϴµ, ̷ ŴϾ Ϲ ̿ڰ κȭ ӿ ϴ ݾ ξ ݾ Ѵ.
Ʈ ֱ ߸ ̿ ȭ , Ϻ κȭ Ҹ Ͽ. 1 ̿ ִ ̿ ߸ϴ ſ 30 300ð ̿ ߸ ̴. 300ð 30Ϸ Ϸ 10ð DZ κ Ű , ѱ Ϸ 10ð ̻ ӿ ε ܷ . 300ð ̻ ̿ϴ ߰ 鼭 ȸ شȭų ְ Ǿ.
ͳ
Ȳ Ư ִ. ù° ü ߵ ֱ ̴. ߵ ̳ Ʈ ؼ Ѿ ϴ ijͿ ٸ ǹ̸ οϰ ̿뿡 Ǵ 帮 . ̷ Ư ӿ ߵ ̿ϰ ȴ. ° Ȱ̱ ̴. ٸ ̿ϴ 鵵 óмҵ ϰ Ǹ ͳ ̿ . ̴ ͳ ٸ ܿ ϱ ̴. 2ð¥ ȭ 1δ 8,000 PC ̿ Ϲ ð 1,000~1,500 Ұϴ. δ㽺ٸ ִ ǻ ̿Ͽ ̿ ִ ӵ ִ. Ⱑ ۿ ⸦ ǰ ȿ Ϸ ߵDZ ڿ TV ߸ü Һ ͳ ̿ ð ̴. , ҵ Ұ Ȱ ϴ ̾ ̴. ̴ ħü ϴ ٸ Ӿü ⺯ ͼ ū ǹѴ. Ӿ Ȳ ŷµ Ŀ ȴ.
ȯ ´
2003 10 2 Ͽ. 1 ÷ ؿԴ . ڽ ߴ ijͿ Ⱑ ƽ ̴. 2 õ 5 ݵ 1 ̿ϰ ִ Ѵ. , IT ִ ʴ ڴ ڽ ̿ϴ ̿뿡 ־ ȯ ġ ϴ ̴. ͳ 쿡 ̿Ḧ ϰ ð Ͽ ij ٸ ӿ ٴ ȯ ۿѴ. ο ڽ ӿ ġ ϱ ؼ Ӱ Ͽ ٽ ð ̿Ḧ Ͽ߸ Ѵ. ۰ ij Ǹϰ ο ű ִٰ Ͽ ʴ , ִ ġ ̿Ḧ Ѿ ʴ´. ̷ ȯ ̿ڰ ӿ ٸ ̷ ű Ǵ ִ Ѵ. Բ ̿ϴ ¶ ӿ ΰ赵 ٸ Űܰ ư ҷμ ۿѴ. ϴ ǿܷ ϴ ۿϴ ٷ ȯ ̴.
ͳ ִ ġְ ִ ΰ?
ġ κ ̷ ġ ִ ͳ , ġ ϱ ؼ ̷ 帧 뷫̳ ľ ־ Ѵ. CJͳ ü̱ ̷ 帧 ϴ ϴ. , ݿ ʴ ؿ 帧 ִ. Ʈ 쿡 ̿ ִ. Ʈ 1,2 簡 ֱ ̸ ߺ ̷ кٵ ̷帧 ִ. Ʈ ̷ 밨 ݿ ְ ̹ ݴ뿡 Ǿ ־ ŷ ʴ. ̿ Ȯ ̴. ڿ ƺ II ļ ƺ III ߸Ÿ غϰ ֱ ̴. ̿ CJͳ ͱ 鼭, Ʈ ؿ ְ ŷǰ ִ.
ġ DZ ؼ ְ 簡ġ Ϸ ŷ Ǿ Ѵ. ͳ ִ տ Ͽ ǥ ̷ ľϱ ư, 簡ġ Ǵܵ ۿ . ħü ⰨҸ Ͽ ͳ Ӿ迡 ڸ Ǵ̴. Ǵ ̷ 帧 ְ ŷǰ ִٸ, ġ μ ̸ 鵵 . , ݵ ̷ 帧̾߸ Ѵ. ͳݿ 츮 Ѿ ϵ ϱ ̴.
ȲҰ õ ̴
ǰ Ŀ Ƴ ͳ и ִ. ¶ Ż Ź ϰ, ¶ ϴ. ¶ ܼ ӿ ̸ ̸ ߽Ű ϴ. °踦 ̵ ¶ ü ںϰ ı δ. ̵ и ̴.
ȲҰ °踦 ӵ ı ȲҰ õ ڿ ܳ ̶ ̳ ? ط ȲҰ ü پ ̶ ? ̴ ̹ õ ̶ ʹ 翬ϰ ϴ Ͱ . ̷ Ÿ ο ϴ Ұɿ . 츮 ڿԵ Ż ʿ ʰ . Ӱ ´ 츮 Ӹ ο ̴.
ȲҰ ġ ʹ ϴ. õ Ÿ Ⱓ ¸ ̴. ȲҰ ϰ ʹٸ ȲҰ ߿ Ƴ ༮ Ѵ. ȲҰ ü پ , װ ° ı ϰ ִ. ȲҰ ִ ʴ Ǹ μ Ѵ. ƹ ְ ȲҰ ü Ǹ Ƴ . ¶ Ż ϰ Ż õ å ȭ ָؾ ϴ ġ̴.
[б ڵƸ SNU VALUE]
ۼ ȫ, Ͽ, , ط, ¿ȣ
ʰROE ãƺ .
Ե Դ .
PER, PBR, Ÿ, Ѵٴ ͳ.
ؼ ڴ 10Ÿ ϰ,
żڴ Ȯ Դϴ.
ϼ̳.
Ʈ ѽϴ.
帳ϴ ^^
̷ ȸ翡 ؾұ,,, Դ..
а ϴ.
̷м
̷м
ϸ
Ǵ 췮 ƸԾ ϴ