ϴ ̱ ַ Ž ٴ Դϴ.
<ڵ Ϲ>
ڵ 並 ϴ ҵ̶ մϴ. ҵ ϸ鼭 ʷ
ڵ ϰ Ǵµ(Entry Car) κ ռҵ Ǹ鼭 ڵ 䰡
þµ ҵ ݼغ 䰡 ϴ Motorization Period(ȭⰣ) ϰ ȴٰ մϴ. 츮 1δ GDP ¿ 50% Ѿ 1987 ķ Motorization ۵Ǿ, ̷ 1985 100뿡 Ұϴ ڵ 1992 500뿡 1,600 ϱ þ Ǿϴ.
ó ڵ 䰡 ϴٰ ȭ Ǹ, ڵ ϸ鼭 ϴ ü ڵ ϸ鼭 ϴ 䰡 ü 信 ϴ 鼭 ϰ ˴ϴ.
Ȳ ڵ忡
߱, ε, ó ϴ 귣庸ٴ ߿ ̸, Ϲ̳̽ ó ü ü䰡 ִ 귣 ߿ϴٴ ǹմϴ.
<̱ ߿伺>
ų 迡 ǸŵǴ ڵ 5,800 ̸ 30% 1,700밡 ̱ Ǹŵǰ ִٰ մϴ.
ִԸ̸ ƽþ Ǹżذ ϴٰ մϴ. Ǿ ִ
ǸŸ , A/S ؾ ̱ ̱ ǸŸ , , ϰ ҿǸ ̱忡 ϼ Ŀ ٸ 忡 ִٴ ڽŰ ڿ ȿ 귣 ̹ öٰ մϴ.
ѱڵ ȸ ġ Դϴ.
< 4 ̱ ڵ >
̿ ڵ ̱ Ͽ ̱ ٶ踶 ҳŸ Ÿ並
ִ 2005 ذϰ ˴ϴ. մϴ.
ڵ ٶ Ǹ ȹϴ 2,000 ʿ ̱Һ ȭ ſ
ȣ̾ϴ. ڵ ̱ ٶ 忡 ҳŸ 3.3L ȹ 3.3L ٶ ư 2005 Ͽ ̱ Һ 3.3L 2.5L ٰ մϴ. п ٶ踶 忡 ߸ 俹 Ͽ ̱ մϴ.
ģ ģ ̱忡 Ϻڵ ϴ ڵ ȯ̶ մϴ.
2004⸸ ص ȯ 1,300뿴 07 ȯ 920 30% ˴ϴ.
2004 ҳŸ $10,000 ȾҴٸ 1,300 Ͽ ۳ 920 ⸸ ϰ Ǿϴ. Ϻڵ ݴ ȭ 100 120 20% öϴ.
Ϻڵ ɾƼ ڵ 20% ö Դϴ.
̷ Ʈ Ÿ ߸ ̱ ΰ ǸŵǴ
dz Ǿ п ڵ ̱ ҳŸ 1븦 13,000,000 Ȱ
15 ͷ 1% ϰ ˴ϴ. п ڵ ͷ 8%뿡 Ӿ
϶Ͽ 07 4.9% ϰ ˴ϴ.
< ̱>
̷ ڵ (Cost) ٶ ϴ. 13,000,000 ҳŸ Ȱ
15 , ٶ Ȯ ϴ. ̱ Ͽ ǰü
ܰ(CR: Cost Reduction) Ӿ 䱸Ͽ, 20,000 ǰ ܰ躰 Ǿ
ȿ κ ̱ Ͽ ϰ ˴ϴ.(CI: Cost Innovation)
Ƹ ȯ 1,300 ηϴ 2004 ڵ 4⵿ ؿ ڵ ο Ʋ θ Դϴ. ڵ ̵ 2008 ȯ 900
߾ Ϻڵ ˴ϴ.
߽ϴ. װ ٷ ȯԴϴ. ڵ Դ ȯ 920 1,000 10% öϴ. ȭ ݴ 110 100 ȭ 10% ϴ.
Ϻڵ ȭ Ͽ ڵ 10% ö ̰ ڵ ڵ 10% ϴ. ̿ Ϻڵ ȭ Ͽ ڵ λ ȹ̶ մϴ. ó 1 ü λ ϰ Ǹ 2 ȸ絵 øⰡ ˴ϴ. ڵ ø?
̱ ڵ 800, 50% , ̿ Ͽ Ÿ
1,200̸ 80% մϴ. ̱忡 Ÿ 16%̰ ڵ 2.4% ϴ Ÿ Ȱ ְ ֽϴ. λ ο λ ø ٴ ϱ Ͽ μƼ긦 ȭϿ ͼٴ ø ȵ ̶ մϴ.̱ , ߰ ִµ
ϺŸ ڵ , ߰ ִٰ ϴ ڵ ϰ ֽ
ڸ Դϴ. μƼ ȭ ø 밡 ǰ
ñ 귣 ġ ö ȿ Դϴ.
ȯ ƿԴ ڵ, 4 ãƿ ȸ 츱 ڹ ñմϴ.
, Ÿ ڵ ڵ ѾԽϴ. ڵ Ȱ ϴ.
£ ijٿ ̱ 鼭 鼭, ڵ ؼ ϴ.
̱ ijٿ ߰ ϴ ֽϴ.
ٽ ڸ 3( Ⱓ) ߰ ϰ ϰ ˴ϴ.
ƹ ǰ Ƶ ߰ ٰ ϸ
Ÿ ȥٸ ϰ ڵ ϰ ˴ϴ.
귣带 ؼ ڸ ؾϴ ڵ ð ҿ˴ϴ.