GIIR 1984 LG Ͽ콺 ȸ Ͽ, LG ַ ȭϸ鼭 ڿ 2 ȸ ߵϿ, 2002 12 ٱ ȸ WPP 28.5% 35.24% Űϸ鼭 ȸ Żٲϰ Ǿ.
WPP LG 3Ⱓ ߱ , 2003~2005 ־ ū ȭ 2006 GS LG ؿܻ ϸ鼭 ־ ϰ Ǿ.
(ó : ѱ۱)
ͼ 鿡 Ǵ ְ ִµ, ̴ ȸ LGֵ LG ؿܹ ް 2005 3б 12% ؿ 5%ر ߱ ̴.
游 ȿ ϰ Ǿ ΰǺ 2005 3б 14.5% ְ Ǿ.
ȸ LGֵ 2006 3б ް ҿ ұϰ, 116.9%(3б ), 46%(3б ) ϴ ѷ ̷.
PT
κ ȮⰣ Ǿ ұϰ, LG ʾҴٴ ִ. LG 6 귣(ּ, , Ʈ, XCanvas, Cyon, XNotes) 3 귣(ּ, , Ʈ) ״ ǰ ִ. PT ȯ 3 귣带 ѳ ̾ ǹ̰ , LG 귣带 ֱ ް ϰ ִ T C Ȳ װ, GM, Benz ο ָ ġϿ PT Ű ִ.
2006. 2б |
츮 õ(ؿܺι) KTBڻ ʸ û ȿ |
2006. 3б |
LGڷ(BankOn) LG μ Ʈ Ȩ ε ũ (LG迭) |
(LGֵ ű Ȳ)
ü ȭ
ϳ ü ι ȭ ִ. üü Ű̵ μϿ, μ 20 ̸̴.
, μ 2006 3б 137%, 421%, 327% ϴ 2006 ̷´. 11, 9 ȸ ü ϴ ̵ ũ ʴ.
ü ü ȭ ܺ ʿ䰡 ִµ, ο ̵ ô밡 ɼ ũ ̴. KOBACO ü ǰ , ο ̵ ȵ ǵǰ ô Ȳ̶ KOBACO ü ر ɼ ٴ Ϲ ش.
ο ̵ Խ ü ִ Ȱ , Ͽ콺 ü ϴ ȯ ü ι ȭ Ǵܵȴ.
ؿܽ Ѱ
ƽ κ ؿܽ ɼ κ̴. ֱ LG ؿܻι ̸鼭 ͼ Ǿٴ ̷ κε, 翡 ؿܽ Һٴ ͼ 鿡 ū Ǹ ΰ ־.
ؿܻ Ҵ ͼ 鵵 , ߿ ̽ ֶ ִ. WPP ü ȸ ΰ , ص 32 ȸ縦 ϰ ִ.
WPPμ 簡 ؿܿ ϴ ʾƵ Ǵ Ȳ̸, WPP ü Ʈ ϱ ִ. ȸ縦 ϰ ִ Ư DZⰡ ü Ŀ µ, ̷ κ ϱ å Ǵܵȴ.
T C簡 ˼ ?
TBWA
Cheil Communications(ϱȹ)