ABC, NBC, CBS ۱ ־ ʰ ø ־ Ҵµ ؼ ̺TV ܳ ٶ ͼ ٴ ǹ̴. ̱ ͳ, ߰ ܳ鼭 ۱ ʰ ͵ ̷ ȭ ִ.
츮 . TV ġ α KBS, MBC, SBS ä Դ ϴ 100 ä ̸ 鼭 · ٲ. ߰谡 ߰ µ ̴. MBC ESPN ϸ ǰ ȣ Xports ϸ ȴ. ̺ TV ̴.
û ؼҿθ ̴ ̺ TV ô븦 ä ô븦 1990 ߹ ̴. ó ֵ Ⱓ Ǵ SO(system operator)ü̾. ä ִٴ Ȩ PP(program provider)鿡 Ƿ 縦 ߴ. SO ڼ ȣ Ӽ ̵ ڷ ö.
ӵΰ ո ڵ ߿ ̴. SO Ѱ迡 ϸ鼭 ȭ Ʈ ߿. Դٰ Ϻ PP M&A Ȥ ä ż ҷ MPP(multi program provider) 鼭 SO 谡 ãƿԴ. ǥ ڴ OCN, Ϲ ǥǴ ¹̵ Mnet, XTM ǥǴ CJ̵.
MPP
¹̵ CJ̵ ° CJ װ͵ ǰ ȸ ִ. Դ´ٴ θƮ Ѿ ִٴ ° CJ ؼ ϳ ٴ ̶ ǰ Ѱ踦 θƮ غϰڴٴ 濵 ۿߴٰ ´. ¹̵ ܿ ȭ ްڽ ڽ ϴ ̵÷ ȹ ܽ ϴ 迭 CJ ȭ CJ CGV CJθƮ CJͳ, CJ 迭 Ŵ ִ. θƮ ϰ ִ ¹̵ CJ̵ ̺ ϰ ִ.
̾ âߴٴ ִ. 1995 Ϲ ä ϳ ̺ TV 鿩 Ҵ. ٰ IMF 鼭 ä ϳ Ѿ Ź ߴµ µ ˳ Ȳ ƴϾ ϰ DCN( OCN), ijġ( ijġ), ٵTV ʷ μߴ. ̷ ä ȸȭ ٷ ¹̵. °ӳ, ۾, , ½Ÿ ְ PP ߴ. ¹̵ ̺ TV ä û 30% ϰ ִ.
CJ 1993 Ʈũ 1995 Mnet(Ʈ) ν ̺ TV 忡 ߴ. ° IMF ñ Ȯ 濵 ʴٰ 2000 Ǫä( ø Ʈũ), XTM, ų ä żϰ NTV( Home CGV), KMTV μ ó CJ̵ ̸. Ʈ ʾ ſ û ־ ¹̵ ũ 迭 CJȨ ϸ ̺ TV .
ġ ٸ
̺ TV 簡 10 Ǹ鼭 ûڵ 帣 ϴ 巯 ִ. ¹̵ CJ̵ ̸ ʱ α 帣 ä û ΰ ο 踦 ϰ ִ. ִ ϴ ʰ ϴ о߿ ٸٴ ̴.
|
¹̵ |
CJ̵ |
ȭ |
OCN, ۾, ijġ, ijġ ÷ |
Home CGV, XTM, CGV Choice |
ȭ |
Ϲ |
è |
|
ٵTV, °ӳ, |
- |
|
½Ÿ |
ø Ʈũ |
|
MTV |
Mnet, KMTV, OZIC Mnet |
ť |
- |
ų |
|
On PPV, On Demand |
- |
|
, ¹ٵ |
Xports, MBC Game μ |
¹̵ ̴ оߴ ȭ, ȭ, ̴. ù Ǿ Ϲ ̺ TV û 1 ϰ Ϲ °ӳݵ ŴϾ Ŵ ½屸ϰ ִ. CJ̵ è Ϲ ¼ ο ȴ. ѹα ѹ ä̶ ϴ OCN ִ. ġ ưٴ ϰ 嵵 ۾ǰ ä ijġ, ijġ ÷ پȭ ؼ ƴ ϰ ִ.
CJ̵ Թ Mnet ¡Ǵ оߴ. ̹̾ KMTV μϸ鼭 MTV Korea ¹̵ ġ ȴ. ȭ о߿ Ĺ 濡 ִ CJθƮ 帲 Home CGV XTM ¹̵ Ѱ ִ. о߿ ¹̵ ̴. Ư Ӱ о߰ ϴٴ ȴ. ֱ Xports, MBC Game μ 귯 ִ.
о߿ ε ä ̳ ű ä ӵ ִ.
¹̵ ä ġ ִ. о߶ ä ȭ ϱ ϸ ä ½Ÿ ʾ ä ߰ Ī ȹ ִ ä ̴. ü ٴ ܺο ϴ ϴ. °ӳ, , ٵTVó ۺ ϸ ܺ ü 쿡 ü OCN, Ϲ, ۾, ½Ÿ, MTV DZ ϴ ̴. ݸ CJ̵ ä Ӵ ű ä ȹ . ü . Ư Mnet ø Ʈũ ü ̴.
̴ ź ̺ TV ̷ ̿ Եȴ. ¹̵ ִϸ̼ ä Ϲ ߿ Ҹ DZ 鿩 Ʈ ϰ CJ̵ ä Mnet ߿ ϴ. ¹̵ ̺ TV ̷ ȭ ִٰ Ѵ. ä ûڸ ִ Ȯ ûڷ ȯŲٴ ȹ ִ. ٵTV ̾ ä ¹ٵ ͵ ƶ̴. CJ̵ ºθ ̸ ܱε ü ǸŰ ȴٴ ̴. ȭ, , ¶ , Ȩ, SO 迭ȭ Ǿ ִ ̺ ° ٸ ̶ м ִ. ǸŸ ݱ 20 ÷ȴ.
̺ TV 1 Ÿ SOٸ 2 Ÿ ܿ PP. ̺ TV ü , DMB, IPtv ä Ȳ PP ġ δ. 谡 Ȳ̶ ûڵ ִ PP ϰ ִ.
̺ TV ۰ . ۿ Ӿ ϰ ִ ߰, ȭ ̹ ̺ TV ƹ ϰ ִ ٴ. û ø ̷ϸ ʰ ִ ŷ оߴ. ְ ¹̵ ϴ ū ͵ ̿ ̺ ̷ ŷ Ͻ ̴.
ģ ݹ̴. ܿ ʵ ¡Ǵ Ӽ Ŀ Ұϱ ̴. Դٰ Ŀ û ġ ū ̰ ûڵ ̺ TV Ŀ ߴ θ ٽ ̴. û OCN, Ϲ Բ MBC, SBS ÷ Եȴٴ ̸ Ѵ.
8 ̺ äκ û
ó : TNS̵ڸ
MPP ¹̵ CJ̵ ̴. ä äδ ǰ ڰ ǰ ְ ű ä Īϴ ϴ ̴. ۳ ¹̵ 84 , CJ̵ 71 ڸ ߴ. ¹̵ ȸ ٰ ְ ä ø DZ ߰ ̰ ü ÿ ٴ ȹ̾ ȸ ƴ϶ Ǵܵȴ.
ϸ 濡 ɵ 巯 ְ ּ ɾ . ں° ȹ MPP ̷ ûڵ о ſڴ. ̺ TV 谡 ñϴٸ .
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