• ġ, ߱  ַ
  • 20240405_ũ_

Ͽ...

, ö ̾   ýϴ

ǻ縮Ʈ, ϸ, Ź ڷ ߽ϴ

 

 

 

1.

 

- , ں ΰġ

- پ ǰ ҷ

- ǷẸ డ å ΰ

- ϹǾǰ, αȭ Ǿǰ 信

- ٱ

- Ը : 9 2õ

- 165 76% , 22 24%

- ౹(19,719), (1,224), ǿ(24.196)

 

2. Ǿǰ з

 

-  Ǿǰ ũ Ǿǰ Ǿǰ

-  Ǿǰ Ǿǰ ϹǾǰ

-  Ǿǰ Ǵ 뷮 ʿ ϴ Ǿǰ

   ǻ ó ʿ

-  ϹǾǰ Ǿǰ ֿ ʴ ó ԰

-  Ư㺸ȣ ο ƯǾǰ ׸ Ǿǰ

 

 

3. Ǿǰ VS ϹǾǰ

 

- Ǿо ǽ÷ Ǿǰ ַ

 

- Ǿǰ 69%, ϹǾǰ 31%

- ϹǾǰ ΰ

- Ǿǰ , 索, ưȭ κ ȯ

   ǰ   Ȯ

 

- ֿ Ǿǰ 05 1б Ȳ

 

- ֿ ϹǾǰ 05 1б Ȳ

 

 

4. αȭ

 

- ǰ Һ 40 ϱ

- ۳ 40 ̻ α 38%,  óϼ 65%μ α߿

   Һ ϰ

 

- α ȭ Բ  , 索, ưȭ κ ȯ

- ȯ Ծ ϴ ȯ̶

- Ư а 索 ַ ȿ ȭ Ǿǰ ũ Ȯ

 

 

 

- , 索 ȿ ü ͼ 强 ÷

 

 

- 2002, 2003 ȿ

(: ,%)
ȿ  2002   2003⵵ 
ַ ׶缺(׻)           8,967 11.57 9,283 11.58 3.52
ؿ룮ҿ           6,565 8.47 6,279 7.84 -4.36
ŸǼȯ           5,114 6.60 5,013 6.26 -1.99
а           3,651 4.71 4,022 5.02 10.17
Ÿǡھ簭庯           3,588 4.63 3,078 3.84 -14.20
Ÿǡȭп           2,722 3.51 3,030 3.78 11.33
ȭ˾           2,544 3.28 2,972 3.71 16.83
Ÿ ȭ           2,090 2.70 2,257 2.82 7.97
ذŴ           2,147 2.77 2,008 2.51 -6.49
ưȭ           1,344 1.73 1,948 2.43 44.91
룬磬ţҿ           1,672 2.16 1,818 2.27 8.77
          1,760 2.27 1,705 2.13 -3.10
          1,833 2.36 1,667 2.08 -9.05
          1,254 1.62 1,551 1.94 23.64
ȯ           1,300 1.68 1,494 1.86 14.95
ŽŰ           1,174 1.52 1,432 1.79 21.94
κзʴ´缺Ǿǰ           1,270 1.64 1,399 1.75 10.12
ŷ           1,361 1.76 1,343 1.68 -1.31
ܹƹ̳           1,229 1.59 1,198 1.49 -2.51
Ÿ           1,037 1.34 1,086 1.36 4.71
ȥպŸ           1,066 1.38 1,073 1.34 0.70
ȭ           1,320 1.70 1,063 1.33 -19.51
׾Ǽ              936 1.21 1,062 1.33 13.43
Ÿǡססü׿              974 1.26 1,050 1.31 7.85
          1,098 1.42 991 1.24 -9.79
Ȯ              784 1.01 986 1.23 25.81
Ÿ 񴢻ı               706 0.91 868 1.08 22.96
Ÿǿǿ              845 1.09 852 1.06 0.91
             638 0.82 784 0.98 22.87
ؼ              673 0.87 784 0.98 16.45
ȿ              622 0.80 717 0.89 15.27
Ȱ              613 0.79 702 0.88 14.49
ݱ̿              751 0.97 684 0.85 -8.91
ġ              601 0.78 620 0.77 3.10
             569 0.73 587 0.73 3.17
Ǻȯ              534 0.69 511 0.64 -4.31
Ÿ߽Ű              435 0.56 501 0.62 15.07
İ              436 0.56 461 0.57 5.61
״              461 0.59 450 0.56 -2.37
νȣ              581 0.75 432 0.54 -25.67
Ÿȣ              440 0.57 425 0.53 -3.37
             358 0.46 405 0.51 13.42
             392 0.51 404 0.50 3.29
ŸΣáס              393 0.51 395 0.49 0.65
ַΡ׶缺տۿ              406 0.52 359 0.45 -11.60
ŸΣס              353 0.46 348 0.43 -1.40
ΰ              312 0.40 347 0.43 11.16
             352 0.45 337 0.42 -4.35
Ÿ׻              435 0.56 334 0.42 -23.07
ص              375 0.48 316 0.39 -15.53
ϼüȣ              227 0.29 307 0.38 35.20
ȣȲüȣ              270 0.35 301 0.38 11.59
ַΡװտۿ              331 0.43 298 0.37 -9.95
ڰݿ              235 0.30 293 0.37 24.55
             238 0.31 228 0.28 -4.27
ŸǾ˷              208 0.27 202 0.25 -2.47
Ÿȣ              201 0.26 200 0.25 -0.84
鿪û˻롡þ              226 0.29 199 0.25 -11.98
Ÿ              256 0.33 193 0.24 -24.66
̴              158 0.20 189 0.24 19.75
׿              166 0.21 189 0.24 13.71
Į              173 0.22 188 0.23 8.89
Ҹ              174 0.22 185 0.23 6.50
             150 0.19 170 0.21 12.80
ַΡ׶տۿ              168 0.22 165 0.21 -1.55
ŸΣ£              161 0.21 147 0.18 -8.44
Ű              136 0.18 145 0.18 6.19
ŸΣšס              134 0.17 139 0.17 4.06
             131 0.17 136 0.17 3.67
ַα׶缺յ              115 0.15 130 0.16 12.78
              93 0.12 127 0.16 36.58
̴              109 0.14 120 0.15 10.00
ġ              127 0.16 118 0.15 -7.08
󼱣ΰȣ               85 0.11 107 0.13 26.17
ŸǽŰװ              112 0.15 105 0.13 -6.93
             111 0.14 100 0.13 -9.82
Ϲݰ˻롡þ               99 0.13 99 0.12 0.53
Ÿ           1,818 2.35          1,917 2.39 5.45
հ          77,492 100.00 80,130 100.00 3.40

 

 

5. VS ׸  

 

- ǻ Ŵ ں° ɷ ڰ

   Ǿǰ ĵǾ ־

- Ǿо ǽ  ڰ  ǰ Ȯ

- ׷ 2000 ֿ ž Ư ᰡ ۵Ǹ鼭 ׸

   ߰  Ը İ 

- Ǿǰ 1 ȭ ٽũ( 1500) 

   2 ǰ ѵǰ Ƹ ׸ ۳ Ϲݱ õǸ鼭

   ׸ Ȯ

 

 

 

- ׸ ǰ õǸ鼭 ž

 

- ž ٽũ ׸ǰ Ƹɵ

 

 

 

6. ׸

 

0  ߴ (TARGETING)

0  ǰ ߴɷ (R&D)

0  ħ (MARKETING)

 

- Ÿð R&D 弱 ɷ̰ ħ

   ϴ ô

- ׸ DZ ߸ż

   (FIRST MOVER ADVANTAGE) ֱٿ ħ ߿

 

- ֿ ü η Ȳ

 

 

7. ׸ Ȳ

 

- 纰 ׸ Ǿǰ

 

 ǰ  2005 ()
ѹ̾ǰ  Ѹ                 4,048
 ʸ                 2,943
 ׸  73%
dz  Ѹ                 1,488
 ʸ                 1,339
 ׸  90%
ٴ  Ѹ                 2,072
 ʸ                 1,305
 ׸  63%
浿  Ѹ                    720
 ʸ                    720
 ׸  100%
 Ѹ                 3,116
 ʸ                    779
 ׸  25%
Ѿ  Ѹ                 4,118
 ʸ                    329
 ׸  8%
 Ѹ                 5,896
 ʸ                    120
 ׸  2%

 

 

- 纰 ׸

 

 

- 纰 ׸  

 

 

- 纰 ׸ ǰ

 

 ǰ  ȿ
ѹ̾ǰ  ٽŸ  ġ
 Ʈ 
 Ŭ  ׻
 ˷ε  ġ
 ۸ǵ  索ġ
ٴ    鿪ġ
 ɹٷε  ġ
 ִϵ  ġ
 ׿  索ġ
߿    ġ
 ޺꽺ƾ  ġ
 ٷ  ġ
 DZ׸  索ġ
   ׻
 ǴϽƮ 
 Ǫ糪  ױ˾
 ˺  ˾ġ
 Ʈ  ױ˾
 ۷  索ġ
Ѿ  ũ  ׻
 ۶  索ġ
 ϳ  ġ
 ݷ  ġ
 ķ  Ǻ
 İ  ޸ȣȯ
 ޷۽  ġ
 ۸  索ġ

 

 

- 2005 5 ֿ ó ⵿

 

 

8. ׸ΰ (Why Generic)

 

-  Ƿ ׸ ΰ å 

    ϴ ߼ (ü )

-  2007 60, ѱ常 6000£ ϴ

    ž Ư㰡 Ǹ鼭 ׸ ü پ

-  ׸ 5Ⱓ ռڷ 7% Ѿ

    10~15%

-  Ŵں ۷ι ôɷ ü žళ߿

      ü ڻ ž Ư㸸

     ϰ

 

 

- žళ߰ ׸

 

 

 

 

9. ž

 

-  žళ 强 ѵ Ѱ踦 غϴ Ưȿ

-  ü ž Ȳ

 

 

 

 

 

 

 

10. ֿ ü 2004

 

 

<: , %>
ȸ 2004 2003 2004 2003 2004 2003
1 5,412 4,925 9.89 457 370 23.33 266 238 11.63
2 Ѿ 3,404 3,066 11.03 484 457 5.85 524 532 -1.62
3 ѹ̾ǰ 3,170 2,435 30.21 349 243 43.69 302 163 84.88
4 ߿ 3,032 2,824 7.37 386 359 7.76 139 130 7.08
5 ѵǰ 2,415 2,228 8.40 288 333 -13.55 131 205 -36.04
6 Ͼǰ 2,211 1,886 17.22 209 191 9.58 174 92 88.66
7 LG 2,136 1,790 19.33 306 146 109.96 101 30 234.54
8 1,873 1,343 39.42 231 115 99.77 168 54 210.53
9 ٴ 1,862 1,620 14.95 356 244 45.73 156 96 62.41
10 1,680 1,636 2.65 154 128 20.55 86 57 51.03
11 dz 1,373 1,259 9.06 158 215 -26.47 14 137 -89.99
12 1,124 1,044 7.72 37 73 -49.18 88 76 15.35
13 1,000 810 23.46 74 57 30.35 12 19 -39.99
14 921 817 12.73 111 95 16.31 63 59 7.89
15 893 793 12.68 121 109 11.40 79 69 13.62
16 ǰ 822 807 1.85 16 39 -58.09 31 -19 ȯ
17 ϼž 715 682 4.77 163 152 7.26 143 114 25.35
18 ٴ̿ 687 657 4.65 50 36 41.50 9 1 534.23
19 ѿ 647 585 10.71 53 54 -2.05 19 20 -6.60
20 ȯ 621 537 15.52 148 124 19.39 106 76 38.70
21 602 573 5.19 92 95 -2.93 59 62 -5.81
22 581 555 4.58 37 39 -3.32 6 8 -24.47
23 浿 579 492 17.52 212 148 42.90 152 124 23.17
24 ȭ 554 508 9.09 124 118 5.46 30 45 -33.27
25 õ 521 486 7.21 86 101 -14.88 68 79 -13.93
26 ȭϾǰ 498 429 16.03 56 43 30.60 40 33 23.29
27 ȱǰ 466 439 6.16 109 102 6.60 87 82 6.56
28 Ѵ 421 359 17.36 26 20 30.62 9 10 -8.41
29 401 398 0.79 36 42 -13.82 18 20 -12.62
30 Ѿǰ 347 324 6.85 10 9 9.26 6 12 -54.12
31 ƾǰ 304 321 -5.39 27 41 -33.45 30 42 -28.84
32 303 286 5.69 70 64 8.82 47 46 1.68
33 ȭ 286 236 20.82 33 57 -42.03 23 46 -50.58
34 285 273 4.34 11 28 -58.61 -3 5 ȯ
35 263 261 0.99 35 32 6.79 20 22 -6.93
36 262 241 8.84 44 55 -19.06 32 40 -18.51
37 220 198 11.32 21 25 -15.44 17 19 -14.27
38 192 107 79.24 26 -61 ȯ 12 -199 ȯ
39 Ѽ 180 146 23.07 33 25 31.07 27 18 52.01
40 ̳ؽ 158 151 4.55 16 16 -0.31 12 12 4.16
43,421 38,527 12.70 5,256 4,538 15.84 3,299 2,675 23.32

 

 

11. ֿü 05 1б

<: , %>
ȸ
05.1б 04.1б   05.1б 04.1б   05.1б 04.1б   05.1б 04.1б  
     1,248     1,223 2.1%           48         90 -46.6%         64        104 -38.3%           45           72 -38.3%
Ѿ         824        765 7.8%         112        111 1.0%        202        186 8.1%         131         122 6.9%
ѹ̾ǰ         806        727 10.8%           45         87 -48.0%         68        130 -47.4%           51           95 -46.8%
        740        170 335.9%           68         16 312.7%        156           8 1877.4%         118            8 1398.2%
߿         735        702 4.7%         109        101 7.8%         72         69 5.0%           42           39 9.1%
Ͼǰ         584        505 15.8%           63         53 18.3%         81         64 26.4%           51           43 17.9%
LG         552        533 3.6%           39        129 -70.0%         41         99 -58.4%           30         130 -76.5%
ѵǰ         543        593 -8.5%           64         81 -20.6%         55         69 -20.2%           37           42 -13.2%
ٴ         510        429 19.1%           95         77 22.8%         68         33 106.0%           43           33 30.6%
        443        346 28.2%           52         36 42.9%         47         32 45.4%           36           23 57.6%
        359        387 -7.0%           25         12 120.2%         17         13 31.7%           11            9 23.5%
dz         333        344 -3.0%           46         76 -40.0%         42         61 -31.5%           30           43 -29.3%
        244        206 18.8%           15           6 143.5%         13           2 603.9%            9            1 912.1%
        242        218 10.9%           31         27 14.2%         31         28 11.3%           18           16 14.6%
ǰ         226        245 -7.7%           17         21 -16.8%         22         25 -12.2%           14           17 -15.5%
ǰ         218        192 13.1%            4 -       16 -126.4%           0         32 -99.5%            0           32 -99.5%
        213        202 5.6%           40         38 4.1%         37         37 1.0%           29           29 1.2%
ϼž         184        178 3.0%           50         47 7.2%         71         54 29.8%           50           37 35.5%
        175        151 15.8%           38         37 1.4%         39         37 5.6%           27           26 3.6%
ȯ         169        152 11.4%           52         43 19.7%         56         47 18.3%           41           34 21.0%
ѿ         165        148 10.9%            2         18 -87.9% -        6         16 -134.1% -          6           12 -148.7%
浿         159        137 16.6%           65         55 18.2%         68         56 22.0%           49           40 23.6%
ٴ̿         150        165 -9.4%            8         12 -30.0%           2           2 -23.0%            1            2 -20.2%
õ         132        126 4.5%           32         31 1.5%         33         33 0.6%           24           24 1.3%
ȭ         130        130 0.1%           25         28 -11.0%         21         24 -10.2%           13           11 10.8%
ȱǰ         127        122 4.6%           29         35 -17.1%         33         38 -14.0%           24           25 -4.0%
        127        131 -3.4%            8           5 48.1%           1           1 17.5%            1            0 393.3%
        103        102 0.2%           11         16 -31.2%         11         17 -38.2%            8            9 -17.8%
Ѵ          98         98 0.7%            5           4 28.5%           4           3 33.8%            3            2 33.7%
         81         79 1.8%           18         18 -1.6%         16         17 -2.0%           13           12 6.8%
ǰ          77         67 16.0%           12              7               7   
ȭ          75         64 17.3%           15         12 23.3%         16         13 16.4%           12           10 22.0%
         73         70 3.5%            9           9 -8.9%           4           6 -37.9%            2            4 -37.8%
         68         65 4.6%           13         15 -17.7%         13         15 -14.8%           10           11 -12.8%
         56         56 -0.9%            7           9 -15.4%           7           8 -18.1%            5            6 -19.0%
Ѽ          50         41 21.4%           11         10 18.3%         12           9 32.4%            9            6 41.2%
         49         53 -7.3%            3           4 -36.7%           4           4 -19.5%            3            3 -19.6%
̳ؽ          45         41 9.4%            8           6 23.2%           7           6 14.3%            5            4 16.6%
         44         43 0.6%            1           5 -69.8%           3           3 -15.2%            2            3 -31.0%
ĸ          22         18 21.1%            1           3 -57.1%           2           4 -49.7%            2            3 -28.0%
      11,180    10,024 11.5%       1,296     1,370 -5.4%     1,438     1,407 2.2%         999       1,037 -3.7%

 

 




ƮƮ ũα (3) ֱֱ(0)
:
|

 Ѹ ( 24)

  1. ޵
    ޵ | 05.06/24 21:34
    |
    ϴ ¦¦¦
    ۾
  2. ѷ ö
    ѷ ö | 05.06/24 23:13
    |
    ڷԴϴ.
    ϸ俬ϰ ֳ׿.
    ۾
  3. faith
    faith | 05.06/24 23:39
    |
    ѷö̴Բ о߿ ̽Űɷ ˰ ִµ
    ħ Źմϴ
    ư
    ؼ Ѵٴ ̴....
    ڷῡ ־ ּ~

    ۾
  4. ̰
    ̰ | 05.06/25 02:20
    |
    ߺҽϴ
    ǿϴ
    ۾
  5. che018
    che018 | 05.06/25 02:51
    |
    ǸϽʴϴ...

    ʹ Ѵ ׿
    ۾
  6. 찳
    | 05.06/25 08:27
    |
    ߺѽϴ
    ۾
  7. 絿
    絿 | 05.06/25 08:48
    |

    ڷ 帳ϴ..ٹ~

    ۾
  8. | 05.06/25 09:17
    |
    м ٷȴµ... մϴ. 10 ൵ ڶϴ.
    ۾
  9. | 05.06/25 10:55
    |
    .. ѹ̾ǰ ߰ڱ...
    ۾
  10. | 05.06/25 10:56
    |
    .. ȸ簡 ƴϾ...
    ۾
  11. ڰ
    ڰ | 05.06/25 11:05
    |
    ~ϴ..
    ۾
  12. MarineBlue
    MarineBlue | 05.06/25 12:25
    |
    ڷᱺ.. մϴ. ^^;
    ۾
  13. ڿ
    ڿ | 05.06/25 15:00
    |
    ڷ׿^^, Ÿ ȸ ѹ̾ǰ ڸ Ǯ ⵵ ִٰ ϵ^^.¿ ־ ˾ ־ ǰ^^
    ۾
  14. ڼ
    ڼ | 05.06/25 16:48
    |
    Ѵ.... ڷ ϴ.
    ۾
  15. | 05.06/25 18:26
    |
    Ѵ ...
    ׸ ޹ħǰ ִ ַ Ʈ̾µ
    մϴ.ڷ...^&^
    ۾
  16. Fun Fun Fun
    Fun Fun Fun | 05.06/25 20:26
    |
    Դϴ.

    ϴ.
    ۾
  17. ˵~
    ˵~ | 05.06/26 18:20
    |
    ڷм Ͻʴϴ.^^*
    մϴ.ٹ^&^
    ۾
  18. ũũ
    ũũ | 05.06/27 20:36
    |
    ġ Դϴ. ߸԰ڽϴ.
    ۾
  19. | 05.06/29 00:33
    |
    ڷ ֽô faith ¿ 帳ϴ.
    Ŀٶ ر׸ ..
    ۾
  20. Ƹٿ
    Ƹٿ | 05.06/30 02:14
    |
    ... мϱ ٷӳ׿.. м^^..
    պؼ Ը Ŀ ſ̶..
    ۾
  21. 2
    2 | 05.07/02 21:49
    |
    ڷ ýϴ...
    ׷ ȭǰ ڷῡ ׿....^*^
    ȭǰ ٰ ϴ...
    ۾
  22. xear
    xear | 05.07/04 00:33
    |
    Ź м ڷ մϴ.
    ۰~
    ۾
  23. ¹
    ¹ | 05.09/10 22:34
    |
    ȸ..^^
    ۾
  24. 츮
    | 05.10/19 21:35
    |
    ʾ
    ڷ մϴ.
    ۾
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