40 ϴ ƴ Ʈ Ȩο ߴ. ߷ ̷ ѿ Ĵٺ⸸ ص ǰ Ȩο ͵ ǰ ܿö 1ȸ պ 30% Ǹ ø ̾߸ ϱ ̴.
߸ о ִٴ ٸ ƴ LGȨ̴.
Ȩ 踦 ѷ ȣ ʴ. ÷ ϴ Ͱ ġ ϴ ̴. û Ǿ ſī ü , ְġ ġ Ƴ ִ ã . ī λ 䱸 Ȩ ߸ ̴.
'Ȩ ߵ'̶ û ߰, װ ְ ¼ Ȳ ũ . Ȩ û ü , û Ǿ 20 ϰ ִ.
ǽ÷ ͳ B2C ҿ ü ̸ ̰ ְ, ü Ȩ Կ ͼ ȭ ɼ ̴.
ü غ
LGȨ ̳ʽ ϰ ִ. 2б LGȨ 12641400 , Ⱓ 9.6% ߴ.
б 6б 弼 Ÿ ̴. Һ ɸ ðȵ Ⱓ 220 10 210 ư, Ǹ ܰ 9.8 112000 ū .
LGȨ Ȱ ִ ҿ ұϰ ڸ ִ ̳ʽ 忡 ߱ ̴.
췮 ϴ ͷ ǰ ߽ , Ǹ ƴ. 2б Ѹ Ǹ ͷ 30.2% 26.9% б 28.1% ū ƴ. Ⱓ Ѹ ͷ 2б 3.4% 4.2% ƴ. 1238900 Ⱓ 8.5% þ.
ϴ ݱ ͼ 븦 Ѿ Ϲݱ ͼ ؼ 밨 ְ Ѵ.
ް 谡 δ
ö ˷ ִ. LG ' Ī'(Pre-Launching)̶ ̻ Ȳ Żϴµ ߴ.
7 Ǹ ĵ ϰ ưƼġ , ũ Ʈ, Ÿ ũ ǰ 6 , ǰ Ǹ ܿö 1ȸ ۺ 30% ÷ȴ.
̹ LGȨ Ǹ ڻ Ǹ ƴ϶ ü ö Ƿθ ϴ ü 帧 ȣ縦 Ȱ. ǰ ǰ ö ݿ ִ ȸ ̴.
ͳ θ 濵 踦 ѷ ͼ Ѱ踦 غ ִ 踮 ߴ. LG̼ 71Ϻ ǽ Ű ǽ Ұ 4 4500ǿ ϴ û , 踦 ״.
ͳ θ ʱ ̱ܰ Һ Ӽ ΰ ϰ ִ ɼ ٴ .
ͳ Ʈ ڸŬ 6 11.81% 7 15.01% ߴ. Ⱓ ͳ ռθ 1 ü ũ 17.48% 17.02% Ͱ Ǵ κ̴.
̿ Բ Ű ǽ θ Ǹ ܰ 3% ϶ ü Ǹ ݾ 3% ̻ ƴ.
̹ۿ LGȨ յ ȭ ûȸ ̺Ʈ , ȿ ÷ ȭ ߴ. ֿ ' ģ Ұմϴ' ûȸ ̺Ʈ 15 ϴ ÷Ȱ, 嵿ǰ ֿ ȭ '±ر ֳ' ûȸ ̺Ʈ 20 ϴ ÷ȴ.
LGȨ ȭ ΰ ٹ ǰ ̺Ʈ ̸ ߴ.
ް 濵 ʴ´
̾ ͼ LGȨ 濵 ʰ ִ. LGۿ e-۸ äҿ һ깰 ż ǰ ֺ Ȯ ȴ.
LGȨ e-۴ 60 Ȱ ͳ ֹ ǰ ϴ ð ϴ ϴ° ϸ 忡 ǽϴ Ͱ õ Ѵ.
LGȨ 6 Ϻ ִ ȸ ּ ü, 9 ּ Ƿ α ǰ ̴. ּ 1567 ̄ Ϻ ִ Ǹ ü.
LGȨ ּ ȣ ǰ ȯϴ Ȯ븦 Ͽ츦 ȯϰ η ǽϱ ߴ.
LGȨ 1 ѿ ƴ϶ Ը ̱ QVC, HSN ̾ 3 ϰ ִ. 2001 ʷ 1 ѵ ̾ 2б ʷ ͳ θ б 1000 ϴ ⿰ ߴ. ʷ 24 ǽ, 30 ̳ ȯ ǰ ȯ , ȯ , Ǹ پ Ȩλ ϰ ִ.
Ը Ȩ Ϸ õ ̰ ñⰡ ŭ մ ̶ ̴. 簡 Ȩ پ ϴ LGȨ ü ° ϱ ̶ ̴. ι LGȨ ŭ ɷ ֱ ū мȴ.
̺ ι ǻ ǰ ǸŸ ϴ ǰǰ ̿ǰ, Ʈ ǰ ǰ Ǹſ ַ, ٰȭ ͼ ȴ. Ư Ű ͳ θ ι ũ ġ 1 Żȯ ִ.
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