() ϶. Ͻ ô
̼() ϴ ٷ Ʒ (Cerebral limbic system) ڸ ִ. Ͽ Ȯ Ϲ Ʒκп , ûϺ ϼü κ̶ ִ.
ü, , ɹڵ, ϴ ܿ Ǵ ٷ 츮 ΰ () Ѵٴ ̴. ̼ , Ŀұ? ٷ ̼ Ѵٴ ̴. ΰ ִ Ͻ âѴٸ ̴. ڼ Ͻ ʸ ϱ ϰ ̹ ̶ ̸ ߿ ϱ Ѵ.
ٸ 2002 Ͻ ϰ ̸ ǰ Ʈ ϰ ۷ ٴ ƴϴ. ŭ κ ̴. ɸ, , , , źм, Ű ؾ Ȯ ִٴ й Ѵٴ Ұϴ. װ ϰ ϴ Ͽ ֽñ ٶ ̴. ϰ. ^^*
- -()-()-
ڼ ϱ Ǻ 캸 ٶ ̴. е --()-(ü)̶ ȥϿ ̶ ϱ ϰ 踶̶ ϱ ϰ ̷ ȥ å鵵 .
踶 귣 밡 Columbia Bernd H. Schmitt ) (Experiential Marketing, 1999) ) Experiential ̶ ( 'ü á ) ٷ ְ, ̱ ũ/ī Hallmark ʸ ٷ Scott Robinette ' : Ȧũ (Emotion Marketing : The Hallmark Way of Winning Customers for Life, 2000) ) Emotion ̶ ٷ ( Emotion ), Ϻ ÿ Ͽ (Taste Marketing, 1998) ) Taste Ұϰ ִ( Taste ).
̸ (Experience Economy) Joseph Pine (1999) ) ǰ(goods) ǰ(ǰ, commodities) ٸ, ǰ ٸ, ٸٰ ִ.
̷ 밡 ظ Ű (Emotion, Sensitivity) (XP)ε, ̸ ϳ ǻ ý ǥϸ ̴. , Է(Input) (, Sense, Sensibility)̰, μ (, Sensitivity) Ǵ (, Susceptibility)̸, (Output) (, Feeling or Emotion) Ǵ (, Affection) ִ.
͵ յ ϳ ý(System) ٷ (, Experience = ڷ XP Ѵ) Ƿ, Ŀٶ ִ. ΰ 뿪(Human Bandwidth) )̶ Ѵ. Microsoft Windows XP Windows â ϸ Ȱ(̸ LifeLog Ѵ) ) ͺ̽ȭϰ ̸ м ȭϿ ٰ ̽ Ͻ Ѵٴ ſ ̴. )
̶?
е ̳ Ͽ ̶ Ű ̶ ϰ ִ. ݵ Է̶ ȣϴ ̽(Human Sense Interface) ߿ϹǷ ̽Ǵ ǰ ؾ ϴ ̴. ̶ ܺ ڱؿ ü ǹѴ. ΰ ۿ ڱؿ ǹѴ. ?
켱 . 츮 ϴ ̹ +- ȣ ٲ ΰ Űý(ANS, Autonomic Nervous System) Ÿ Ŀ ̹ Ʈ(GW) ûϺη ۵ȴ. ̹ ؼ ð ĵο ð߷, û ο û߷, ̹ ߷ ؼϰ ó(Synapse) кϴ Ű(ȭй) ǥ Ǵ Ǿ ൿϴ ̴.
̳ ġ ٷ ̵ ε, ߿ ĥ? , 츮 츮 ǻ ŭ ĥ? ð 87%, û 7%, ˰ 3%, İ 2%, ̰ 1%̴. ̴ ǹϴ°?
ð ̽ ؾ ٴ ̴. ÷ پ ִ. Ŀ ٽ Ұϰ ) ˰̳ İ, ̰ ϴ ִµ, ̵ ġ ̴.
ð - Ƹ ū (Small is beautiful, but Bigger is better!!)
ð ǻ 87% ġ ְ 麸 ð ȣϴ , ǰ, ϴ ɼ ٴ ִ.
ͳ ũ ð ̽ϴ ̹Ƿ ū ϸ ŭ Ȯ , ι Ȯ Ƿ Ȯ ǻ ִٴ ̴. TV ȭ 忡 ȭ ũ ȭ ǹ̰ Ʋ ٷ ̴.
ū ȭ, ȭҰ ũ ߿ ϰ ִ ̴. ٰ ū Ϳ ص ȴ. 10̸ ͽ(Ubiquitous) ) ô Ѵ. ִ ǻͰ ǹǷ(̸ Wearable Computer Ѵ) ) , ð, , Ͱ, Ȱ ǻ ǹǷ ÷ ߿ Ű Ѵ.
, Ƹ(Small is beautiful) ū (Bigger is better) ʿ ̴. ٷ ѱ LG Philips LCD 2004 ū Ͱ ÿ LCD ߿ ٴ ǥߴµ, ̰ ٷ ð ̴.
̿ܿ ϴ 밢(), з̳ ߷ ϴ а(), ߰ſ ϴ °(), ϴ ð(Ҳʿ) ü, 츮 ̳ 忡 ϴ, ̳ 忡 ϴ ΰ ִµ, ̸ ϸ .
κ κ̴. Ƹ ڵκ κ ٷ ̱ ̴. ̶ Ư, ü, ΰ ۿ ҿ ϴ Ϸ ȭ ¡ μ ϸ .
鿡 ̹ (1) ɸ, , , , , Ű ҵ ϴ ¡ ۿ, (2) ̹ , , , ȯ, ҵ ϴ ¡ ۿ, (3) ̼ 屸 Ⱑ ϴ ⺯ȯ(downshifting) ۿ̶ ִ.
° Ư Ʈ Ȳ Ͼµ, (Locus of control) ȯŰ ⺯ȯ Ͼ. ̸ ɸ Daniel Goleman 'Emotional Intelligence(1995) ̸ е(emotional hijacking) ǥߴ. ߾̳ ൿ ؿ´ٸ ̼ óϴ ƴ϶ ɸ ۿϿ е ϴ ̴. Ǹ ϸ ̵ ġ ) ̿ ϰ ִµ, Ư ̵ ʹ ָ ? ϴ, ߸ ٶ óϴ Ѵ.
ư ۿ . ʿϴ. ٸ dzϴ. dzϴٴ ɷ پٴ 浵 ̵ ռ ɸ, , , , , Ű, , , ҵ ȯ̰ ҵ յȴٴ ǹ̷, ̴ Ÿ ɷ̶ ִ.
Ƿ 츮 Ͻ ΰ ִ ̵ ߽ų ΰ ̴. ǰ ؾ ߽ų ִ°?
- Do not think!! Just Feel It!!
ռ ̶ Ű漼 ɿ Ű ܺη ǥ Ǵ Ǵ ൿ Ǵ ߴ. ̵ ܺη ǥǴ ADRS )ؾ Ѵ. ǥ ̹Ƿ 츮 ľ м ִ. Ѽб ̵к ڱ ) 'а (2003) ϸ , , ȸ , ȭ ִ. Ͻ ̷ ǰ ʿ ̴.
ռ Ұ ̱ Columbia Bernd H. Schmitt 'Experiential Marketing 鿡Դ ܼ ȣϴ , 鿡Դ ȣؾ Ѵٰ ִ. ̿ ̳ ִٸ, ʿ ̳ ִ ǰ Ѵٸ 븦 ã ̴.
ٷ Coca Cola ȫ ε, ̵ "Do not think!! Just Feel It̴. ̴. īݶ ø鼭 ø鼭 ̴. ˰ ִ ̴.
̶ ΰ ϳ ̻ ̽ ΰ ϰ ִ Ͽ Ű ڴ ̴. ̸ ٽ ϸ ΰ ϰ ִ ̹ -> -> ҵ , Į, м ҷ ü ϴ ǹѴ. Һ -- ҵ Ȯ ľϿ ̸ ҷ ȯѴٸ 츮 ϴ ȭ(Personalization) ȭ(Customization) ) ϴٴ ͽ ô ȭ ô밡 ϸ Ȯ ̴.
̷ ȭ Ϸ (1) ΰ Ư, ü, ΰ, (2) ҵ, (3) , , ȸ , ȭ ϴ ̸ Ÿ ̽ Ŭ Ʈ ʿ ̴. Һ ȣ Ŭ м .
̶ ߿Ѱ?
Ŀ ٽ ڼ ٷ ΰ ǥ ٷ (XP) ADRS̴. ΰ ٶ ü Ȱ α(LifeLog) ݺϰ Ǿ ִ. ƹ ڽĵ ״ Ѵٸ ̴. غƾ ̶ ϰ ִ.
̵ ƾ θ ϰ ִ. ȥϰ ̵ 淯 ̰ 60 Ǹ '!! λ̶ ̷ ̱!! ϰ ƺ ̹ θ ̴. ̷ ٶ ü ΰ ռ ݺϴ ̴. Ƿ ϸ ο ΰ? ٷ ִµ, Ͻ , ο ADRS ִ ǰ Ͽ ΰ ̴.
迡 ռ Ұ Bernd Schmitt 'Experiential Marketing ۿ . ״ å Ͽ 귣带 ϰ(Sense), ϰ(Feel), ϰ ϰ(Think), ൿ(Act)ϰ ϰ, (Relate) ϰ ϰ ִ.
Schmitt ̺Ʈ ϰ, ټ μ ̶ ϸ鼭 ̸ (Strategic Experience Modules, SEMs)̶ Ͽ. ̿ ִ ǰ , , ȯ, , Ʈ (Experience Providers, ExPros) ǥϰ ִ.
״ ũ , ---ൿ Ǵ ռ, ൿ ǥ ȣ Ǵ , 5 ٰ ռǴ ü ִ. ÿ ൿ ϴ ִµ, ൿ мϸ ϰ ֱ ̴. Ʈ(IA) -- ְ ̴.
ü 5 ϰ ؾ Ѵ. ) ߿ ٷ ---ൿ- ADRS Ǿ ü Ǵ ̸, ̸ 忡 ٷ 귣尡 źȴٴ ̴.
귣 â̶ ÿ ϴ ൿм, źмδ ϴ. ̹ ൿ Ұ ̴. ʹ -- ڱϴ ú̽ Ͻ ʿϴٴ ǹ̷, Ʈ ʸ ϸ . 0 5 ô Ʈ Ʈ غ.
- - Ͻ ȸ
- ϶ Ѵ. ư ſ ε ϴ. ΰ ̽ ִ (1) 4P , (2) پ , , Į, м, ȭ, , (3) , ܺȯ, (4) ó ҵ п ȰϿ, Ͽ ȭ () ϰν ߽ Ųٸ Daniel Goleman 'Emotional Intelligence(1995) ߵ ո ̼ 3,000質 ӵ ⸦ Ͽ ǻ ħν 3,000質 ø ̴.
ٰ ̼ ؼ ȴ. Ƿ ̼ ʿϴ. ݵ ̼ ϵ ݵ ͰǾ Ѵٴ ̴. 'ְ XXX !! ؾ ϴ ̴.
ִ Ͻ ȸ .
LG Z ̱
LG (Digital Appliances) Z ̱ 캸. 1998 LGڰ Z 2002ʹ Ȯ ռ ߴ. 2003 Z ս ʷ LG ڴ ÷ ߴ. 2004 6 30 2б Zڴ 100 ս , LGڴ 1,721 âߴ. ϱ? ٷ Ƿ ϰ Ѵ.
ù°, Zڴ ̼ ̸ ݴ LGڴ ̴. Ư ǻ κ ֺεε, ֺε ̶ ̴. Z 'ְ , ְ ǰ..̶ ϴ ̼ Ͽ ϴ ̼ ϰѴ.
ݸ, LGڴ 'ؿ LG Ͽ ̳ Ρ Ѵ. TV . Z PAVV ְ ѡDNIE ¾١ Ű̴. ְ ܾ DNIE ϴ ̴. Z ƴϸ ȴٴ ǹ̴. LG Xcanvas 'ٸ մϴ.
ӿ .. ̸ дϴ١ Ű̴. ϰڴ°? ϴ. ǰ ϴ. ȭ ϱ? LGڴ ֱ ̼ ϰ ִµ ̼ տ ϰ ڿ ݵ ϴ ϰ ִ.
°, ѹ . Z 븮̳ Zöڿ LG öڸ 湮Ͽ , üغ. 忡 ִ ѹ . ϴ ǰ , İ ڱϴ ΰ?
°, LGڴ ̹ 2002 240 ӿ ߿ ǽϿ ̻ ӿ Ͽ Ͻ ε ߿ ռ ִٴ ̴. ʴ ٴ ̴. 3 1 ϰ ִ LG 2010 ̴ּ. е鵵 ̿ Ʈ ѹ .
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