츮 Ư¡ ѷϰ Ư 帶 ߵǾ ִٴ ̴. ų⸶ ãƿ dz 帶 ߵǾ ִ 6 8ʱ ѱ̶ ϰ ϰ ȴ. ̷ ݺǾ Ա ѱ 1986⡱ ص ϸ ̷ ϸ ƿԴ. 1986⡱ ϸ Դ ϸ 귣 ó ô á ȸ п ѱ ϻȰ ̻ ʰ Ǿ.
ð ó ǰ Ǿ ̾ ϸ Һڵ 並 ŷ ٰ̾ Ѵ. ̿ ô ִ ص Ϲ ֺε鿡 ΰŰ ߰ ̷ Ϲ ֺε鿡 λ ŷ , ᱹ ô ôϰ Ǿ. ij ˷ Ϳ ϸ ijʹ ʱ Һڵ鿡 ǰ ũ ̴ ߴ.
100% ̻ 1990 ÿ Ѿ, ( CJ), ְ, Ȱ Դ , Դ ڳ, Դ (Me-too) ̷ 1998 öߴٰ Ѵ.
Ը 180 ǰ ִµ 忡 ô 110 ϰ ִٰ Ѵ. ü κ üε 屹鿡 ٰ νĵǰ ִ. ѱ â ƴ̴ٺ ް ְ ǰ ʼǰ ƴ ǰ̱ ̴.
â ѹ ʿ䰡 ־ ̹ ġֿ ٷ Ѵ.
ô 1990 1227Ͽ ƴµ öȭ 2000 5 ȭа öȭ պDZ ȭ οٰ 1990 12 лߴٰ Ѵ. 2001 331Ͽ ȸ R&B(Reckitt&Benckiser) 209 ȭκ μν ܱڱ ϵǾ.
R&B ŰDZ ô Ȱǰ ܿ eī弭 ˷ Send2U ͳ , ĽŸ İƼ Ǹϴ ܽľ ǰ Ǹž ٹ ٰȭ Դ. Ȱǰ ϴ R&B μDZ Ȱǰ ûδ Űߴٰ Ѵ.
R&B ø μ ͼ ƴ ϰ ִ ǰ R&B ǰ ǰ ġ߰ R&B ؿܽ Ȯ å ¾ ̶ Ѵ. R&B μ ڷ 繫 Ÿ ġǥ ް ǰ ִ. 2000 ä 1965% ķ Ͽ ۳ 186% ä ߴ.
ä Ҵ ٵ ų⸶ ް ϰ ִ ܱԱ ҿ Ǵ.
3 ͷ 2000 2.86% ۳ 11.56% ް ߴ. ̴ Ȱǰ þ ͳ ο ܽĻ ϸ鼭 ȸ Ǵܵȴ.
Ư 2001 Ը սǷ ս Ұߴµ ̴ ߴ սǾ 96 ڻ갨սǾ 19 . ̷ սǾ 2001 鼭 ͱ ް Ǿ. Ͼ ̶ ұ?
κ ǥ Ѵ. μҵ Ź ռ üʿ ӵ Ͽµ ̴ ٽ ֹ뼼 Ź뼼 ̾ ǥ, Ź ȮǴ Ⱑ Ǿ.
Ư ǥ Ұ ǥ Ұ ǥ µ ֱٿ Żۿ Ͼ ʴ Ұ ǥ ε巯 ִ. Դ ϸ Ұ ǥ ð 1984 ô ̴. ũ ǥǴ 90% ǰ ־ ǻ ü ϰ ִ Ÿ. 1990 ߹ݿ Ѷ 98.9% ϱ ߴ.
ǥ 2002 550 2007 1000 Big ϰ ִ. Ȱǰ 1 ü LGȰǰ ۳ ʿ ס̶ ǰ Ͽ ũ Ƽ ϰ ִ. 2 ְ Ĺڵ 忡 ˷ ﰭ Ѵ.
ô 忡 ѱ ϰ ִ.
Ը 1000 Ը ϰ ִµ ۳ ð 44.3%, ѱ 35.8% Ÿ. Ը ϰ ܼ ȭ ſ̶ νĿ Ȱ ǰ Һڵ νԿ ũ мȴ.
1 ü R&B ȭ 4 귣 Ŀ ȭ ̷ Ȱǰ ġϱ⸸ ϴ.
䱸մϴ..
.. 2.86% 11.56% ƴ϶.."ͷ"Դϴ..