̴. ̴ Ƶ ǥ ܹ ǰ ư ȯ ưݰ Ͽ ȯ Ѵٴ ε ְ <ڳ̽Ʈ> ſ ǥϰ ִ.
Žðǥ ϳ ȯ ϰ ܹ ȴٴ ܹ ü ñϰ . <ڳ̽Ʈ> ʺ Բ - ߰Ͽ ȯ ϰ ִµ - ִ¡ ī ϰ ִ Ÿ αǰ ī ʷ .
ְ ܹſ Ŀǰ Žð ̴. ߿ Žǥ ϳ ȯ ϱ ؼ ⺻ ҽùε ִ ǰ̶ ϴ ̴. ư ̴ Ƶ Ÿ ۷ιȭ Ÿִ ʷ ִ. ̹ ۷ι ġֿ 귣 Ƶ忡 ؼ ˾ƺڴ.
Ƶ ź
Ƶ 1937 Ž ö. ̸ ü Ƶ ĶϾ м <Ƶ> . <Ƶ> ú з Ʋ ӵ, , ̹ ϰ ־. ̵ ȭ ſ ߴ. , ũ , Ƣ, 巹 ÿ õ ʾҴ д õߴ.
ó Ƶ带 ְ ̴ ̵ ƴ ũ̶ ũũ ǿ̾. 1954 ״ Ƶ <Ƶ> 8 ũũ 谡 ʿϴٴ ֹ ް ĶϾƷ . <Ƶ> 簡 Ǵ ڸ Ƶ Ȯ ϰ ȴ. ̵κ üλ 鿩 濵 ̴.
Ƶ ü 1ȣ ϸ̽ ÷ ߴµ ũ ȾҴ ũũ 踦 Ͽ Ƶ忡 ڷ ϴ ڹ ٲ. ũũ 踦 ȷ ٰ Ƶ尡 źϰ ̴.
ȸμ Ronald McDonald
Ƶ ȸ. ȸ (role model) ȸ簡 ٷ Ƶ. ֳϸ ó ϱ ٷ Ƶ̱ ̴. ܹ ϳ 121 29,000 Ƶ Ѵ.
Ƶ ʷ 걹 ܹ ȸ. 1982 ƿ ü ۵ 걹 1990 ũ, 1992 ߱ ¡ ִ Ը ϸ鼭 ̳´.
Ƶ ϱ?
Ƶ ȸ缺 Եƴٰ Ѵ. 121 ǰ ִ ܹ 70% ̻ Ǹž ֵ鿡 ؼ ǰ ִ. Ƶ Ƶ尡 ϱ ؼ 켱 ֵ ؾ Ѵ١ Ƶ Ϲ ԵǾ. ̷ Ʈ ý ȸ 濵 Ʈʵ ŷڰ ϰ ߴ.
Ƶ ϸ ȸ ܿ 콺ν Ronald McDonal. ̱ ʵб л ڽ ˰ ִ ι ſ ģ ij Ronald McDonald ̴. Ƶ尡 2003 im lovin it ķ ϸ鼭 鿡 ٰ Ronald McDonald ȰѴٰ ߱ ̴.
Plan to Win α 2003 м
2002 ȭ 캴 ĵ ްϸ鼭 ⰨҸ ȸϱ Ƶ ġ µ Ͽ 2002 12 CEO װ ϱ ̸. Ƶ 2002 4б 1965 37⸸ ù бս ϰ Ǿ. бսDZԸ ȸġ ִ 5-6Ʈ ξ Ѵ ִ 27Ʈ Ÿ Ƶ â ̷ ִ ⿴.
ڸ ̾ CEO ӵ ĭŻ ̷ Ȳ 2003 ص Plan to Win α ֵϰ Ǿ. Plan to Win Ѹ ȸ纻 θ Ϸ α̴. Plan to Win ñ Ƶ带 ȣϴ ε ټ ҿ ξ.
ο ϸ鼭 ø ƴ϶ ϴ شȭ ϴ ̴(Better than Bigger ) ̷ α þ Ϸ װ ϱ η° 繫 ҵ Ȱϰ Ͽ.
̷ α 2003 ƽϰ Ͼߴ. 13 ̻ ϴ 2.4% ߴµ ̴ 1995 ķ ְ ̾. 15 ߴµ ̴ ִ 1.15 ̴. 2002 8.93 (ִ 0.70) 64% ġ.
Plan to Win ٽ Better than Bigger 48⵿ ؿ Ƶ ȭ ۵θ° ٲٴ ϴ ̾. ֳϸ Ƶ ġDZ ̴. ñ 2003 ظ ϸ鼭 Ǿ ķ Ƶ Ҹ â ܰ ̵ ϰ Ǿ.
2004
2004 Ƶ Ⱓ 2003⺸ ȣ Ÿ. Ƶ 4 7.4% ߰ 2003 5 ؼ 9.2% Ÿ. ⵿ 9.2% 1984 ̷ ְ ̴. ֿ ̱ ƽþ/ߵ/ī ⵿ 12.6%, 4.1%. 7.2% Ÿ Ƶ尡 ϰ ִ Plan to Win α ǰ ־.
ִ
2003 ص Plan To Win α ֵ ̲鼭 Ƶ ϴ ̲ ĭŻ ȸ CEO 420 ۽ 帶 . Ƶ ̻ȸ CEO COO ߴ. ĩ 濵 ־ Ȳ̾ żϰ CEO ̴. Ƶ ȭ ٲٸ鼭 ϴ ĭŻ ǥ̻ CEO ̲ ָȴ.
ܺ Ȳ Ƶ忡 ȣ ϴ. dz Ҿģ οǪ ݹ ȭǰ ִ ݼȭ ǥ̴.
Ͼ ϸ鼭 Ϸ Ƶȣ ο ϸ鼭 dz ij Ѻ .
Ƶ忡 Ĵ° ܹ, Ƣ,...
Ƶ尡 Ȱ ִ Դϴ.
, 츮 Ƶ
츮 ̹ Ȱ ִ ˰ ֽϴ.
ݵ ˰ ֱ.
Ƶ尡 Ĵ° ִ ܹŰ ƴ϶
ٷ ɼ() Դϴ.
ƺ ߰ڽϴ. ű ^^
մϴ..odds..
odds д ڷμ odds ɻġ ʴ Ƶ忡 ..
帳ϴ..
̹ ӵ CEO Ƶ ƸƮ Ͽ CEO ιԴϴ.. ̱ ƴ ȣֿ ¾ ι..
ٵ..λ .. ҿ θ¢ ..
.. ӿ ǰ ƴ '' 帥ٰ մϴ..
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ٽѹ..
젋 żϴٴ ̹ ȭǰ ִٴ .
Ư ̱ нƮǪ Ҽ ȸ Ҽۿ ڸ ˴ϴ.
̷ Ȯ Ƶε带 ߽ нƮǪ ̹ ߴ
ͷ ҷ ̾ Դϴ.
Ư ü簡 ݸ鿡, ܹŴ ġ ü簡 մϴ.
鿡 ֱ Ե ѿҰ ô ûϴ ٰ ϴ.
ٸ
ѱ Ƶε尡 븮 㰡ϴ ƴ϶ ϴµ,
̰ ڻ ̾ ڻ ̴ ȿ ֽϴ.