ٽ ó ƿͼ ְ 캸 ʸ ߴ C&AȦ
ְ 帧 .
C&AȦ
ְ 317,000(2001.10.25) ,
1 ڽ 33.3% ϶ϴ 84.7% Ÿν
ְ 15.3% Ұ 48,500 ְ ϶ .
ִϸ̼ǰ ij Ժ ְ
ġ, û 밨 ߴٰ ſ ϴ.
ְ 699,000(2000. 6.21) ġھҴٰ, 1 3Ŀ
103,500(2001. 9.21) ν ְ 14.8% Ұ ݱ ϶ߴ.
, ʿ 103,000(2002.12.11) 97,600(2003.12. 5)
ݵϴ ̱ , 2003 ؽ ħü ȭ
65,200 ݶ ִ Ȳ̴.
δ ڽ 10.5% ϴ , 34.4% ¿ , ħü
ϰ ִ ̴.
ְ ߴ ⺻ ǻ 'ũ ' ,
ֱ δ 뽺 ܱ (97,600 65,200, 33.2%)
̶ Ŀٶ ڱ ڽ ϳ
ܼ ܹ ϳ ִ ũ Ұϴ
, 翡 м ,
⺻δ ġ ְ ſ ̶ Ǵ
, ռ 15簡 ְ ִ Ŀٶ ְ ̷
Ÿ ִٰ ϰ ִ.
* ۰ ( 鿡 ְ 帧)
* ũ (ÿ ͼ ǵ ...)
<>
硸 ٽ ѹ οϰ κ
. ڿ 顦
ǵ ͼ Disney 顦
"ǿ , ֽĽ忡 4 ġ ִ ڻ
8õ Ĵ ־ϴ"
1973 ֽ ϳ Ʈ翡 ΰ ̴.
Ƹĭ ͽ ֽ Ʈ
' ʴ ġ' ָϿ 簡ġ 4ҷ ϰ ־ ̴.
θ ˷ ڰμ ʷ ɾ
1964 Ƹĭ ͽ ̴
̶ ״ '̾-'̷ ϰ Ǵµ, Ƹĭ ͽ
弳 ǹڻ ʾҰ, ū ڻ 'ǰ' ̾.
ƮƮ ʿ ô밡 ٰ ̶ ϰ
ſī 巡 , ̹ Ƹĭ ͽ ǰ
ɷ¿ е ġ ־.
"Ǹ Ͻ Ͻδ Ŀٶ Ȱ ֽϴ.
ȣ ڱȸԴϴ" ߴ.
ñ(1965) Ƹĭ ͽ ǹڻ ,
Ʈ Ͽ ָϿ ðѾ(8,000) 5% ̸
400 ֽ ߴ.
١
C&AȦ ְ 7,700(8/27 )̸, ðѾ 436̴
ݱ Ȳ ȭ ڸ Ÿ.
μ ؽ ħü Ҿ ij Ȳ и δ.
2001 KOSDAQ , Ѷ¡ť ģ 밨 KOSDAQ ϶
ְ 31,700(ðѾ 1,813, 4.2 ) ־.
,ť ȸ 'Killer ǰ ij'
ħü ij Ȳ ġ鼭 ü¿ ӹ ִ
, '90븻ϸ̶ Ϲ ij 忡 ް 弼
ֱ 34Ⱓ 200 ߰ ڵ״
Ǹ ִ
, غ Ŵ ߴϸ Ҹ Ŀ
ϰ , '77
Ȯ , 賻 簡 ŭ źź 迭縦
ֱ ü پ , ߾Ʊ
ؿ ӹ ִ ִϸ̼/ij о߿ ϴ
߰ 鵵 ִ
ִϿTV , ݳ 4/4б 3ڹ(CJ ) ڸ ij̺ äο
ȭ ֿ ȴٴ ̸
īƮ ̾ ٲ ִ.
, ű /On-Line Game ȭȭ & ijͿ
Ӱ ƿ ܽ 屹 ߾
鿡 Ѵܰ Ǵ ˸ ϸ ȴ
̱ α⸦ ִ
ǰ̸ Ʈ̵ ī Ӻι 嵵 ȴ
(߷)
' ʴ ġ' ' '
Դ (츮 ǹ̰ ƴ϶,
Ұ ǹѴٴ ̴)
װ վ ' ʴ ġ'
츮 翡 ؼ ġ ߰ ִٰ .
Ϻڱ 4 (,
濵, 繫, ) ҡ ؼ ٽ ѹ
ȸ Ȱ ܼϰ ϱ ?
縦 ִ°?
?
ְ ϰ ܰ ִ ó ,
ְ ñⰡ ẹǾ ִٴ .
ݵ带 ߴ ̿ ϰ ִ.
"̷ ϸ ǹ 鸱 ְ, ٸ ڰ
ֽĵ ʿ ϰ Դϴ.
װ Դϴ."
ݵ ߴ.
'϶. ϶. γ . ڽŰ .
߸ װ ϱ ϶.
ִ Ǵܴɷ . ̷ ٺ ɷ° 淯.'
----------------------------------------------------------------------------
γ ʿ , ۵
"ֽĽ ϰ ֱ , 츮 ڸ ϴ Դϴ.
ɸ Ȳ¿ ϴ ༼ մϴ.
忡 ֽ ΰ , Ҿմϴ.
ູմϴ. ȸԴϴ.
ħü Ǵ Ͼ ȸ ٴ ˰ ֽϴ."
(ũ 콺)
"츮 迡 ܷο մϴ. .
ٸ ؾ մϴ. Ⱦƾ ϰ,
մϴ. ︮ ƾ մϴ."
(ũ 콺)
ϰ 1995⡸꽺 ͺ信 ̷ ߴ.
" ' ?' ϴ.
װ ߸ Դϴ.
ùٸ " ΰ?" Դϴ.
콺 ̷ Ѵ.
"츮 ġڰԴϴ.
ġ ٸ ʴ Ϳ ֽϴ.
ٸ Ĵ Ϳ
ʴٸ ְ ."
ȸ翡 Ѵٸ ݴ ؾ Ѵ.
ġ ΰ ŷ ֽ ̴.
ְ ٰռ Ѱ̴.
Ȱ ֱ ̴. ٸ .
(ũ 콺)
ó Ȱ, , 콺 ڵ Ҿϰ ϴ
ֽ Ѵ.
" ֽ ؼ 忡 αⰡ ܰ ̷
湮ؾ մϴ.
ְ ִ ֽ, а ִ ֽ Ѵٴ Դϴ."
Ѵٴ
Ͻ ϴ ڿԵ Ȥ Ʒ ִ.
" ſ ־ մϴ.
û µ ־ .
ٵ ߿ ö ϰ ִ ־ մϴ."
(ũ 콺)
ñ ֽ γ ...(itooza, 2003.10. 2)
<>
C&A Ȯ
(1/12) C&AȦ(ۡۡ ̻) й(ۡۡ )
ȭ Ȯ Դϴ.
и о ....
C&AȦ 2003 3/3б 2003 ?
2003 4/4б 240 250 â ̷ ̸ִ
2002 212.8 12.8% 17.5%
2003 3/4б 168.4̹Ƿ
4/4б 71.6 81.6
Ը 谡 ̷ ʾ, ȸ 縦 ļ ȮǹǷ
ð ɸ .
ī , 2003.12.10 Ǹ Ͽ, 12 20
2004 ӿ ұϰ, Ϻ 2003 12
2004 īι 20 30 .
δ ּ 250 ̻ ,
ȭȭ ݱ ſ 78 ϴ
̷ 23Ⱓ ȴٰ .
2004 ü ǥ 2003 (240 250 ) ӹ
īι 500 Ǵ ´?
δ ǥ ǥ ſ ū ġ̱ ܺ ϱ
ϴٰ .
()տ ž̵塷 ϳ 800, 160
ø ִµ, ž̵塷 ij ̼/ϱ 迡
и Ʈ ǰ̾, Ư ǰ ƴϸ A ȴٰ
, '90 Ĺ ϸ̶ Ʈ ǰ پ .
, ̱ Ϻ ʰ .
C&A , ϸϳ ij ̼ ⸸ 200£ ϴ
ø .
աijͰ ϸ پ īι ⺸ ij
̼ ι ũ ϰ ִٰ .
Ȥڴ, ÷ʽ CJθƮ Ʈ ȭ м ϱ ϴµ
ȭ , ܱⰣ Ѱ(ִ 500 100)
ִ ݸ, Ʈ ij , Ⱓ 뷫 23Ⱓ ӵȴٴ ij
ü ϴ Ƿ¶ Ʈ ȭ ϴ ʴٰ .
ۡա վ θ ٰ ߿ ִٰ .
ܿ 'ī èǾ ȸ' ȹ̸
ȸ äε TV 濵 ȹ ߿ ִٰ .
Ϻ ȭ ִϸ̼ ι 2 ũ
Ƿ, ȭʹ ѵ 忡 밨 Ǹ ٲ
ū ؼ Ǵ ȵȴٰ
й (ۡۡ )
̺ 4 SO ̸,
SO ٿ ݳ 2 3 120 SO
ݳ ǥ 80 SO Ϸ ̶ .
, ī̶ ڴ 110 ̸,
80 SO Ȯϸ ̺ Ŀ 700 ȴٰ .
Ϲ , 900 û Ȯ.
2001 Ϲݱ ?
2002 2003 2004 2005 2006
10 37 50 78 100
15 4 ȯ n.a n.a
2003 ֵ Ϳ ī̶κ ŷ 80%, δ 12%,
۱ 8% ̷.
ŷ ûڰ ϴ ۼŷḦ ۻ ī̶ Ƽ
PP(Program Provider) ۿ Ѱִ μ,
2002 2, 2003 14, 2004(E) 20 ϸ, ۰
þ ̶
̺ ȭϴ ü ۱ : ŷ
뷫 55% : 40% ȭǸ鼭, ۱ Ϳ ڸ .
̺ , ۱ ü 85%
2003 ¹̵ , ü 1,300£ ϸ, 2004 1,700
ǥ ̺ ڸ ư δٰ .
¹̵ 2003 ü 130 ̶ .
2003 ں ĵ й ڿ ī̶ CJ̵κ
鰡 2.3 ں ġ ŭ ִϿTV ġ ̸
Ư, ̺ 2 CJ̵κ 10%(ں 10 ,
ں 93.5) ѱ 밡 23 ġ 迡
Ÿٰ .
ִϿTV µ 迭 ó ȿ Ͽ,
2006 Ϲ ġ û 1 ǥ ϰ ִٰ .
DMB ȭ , ۻڵ ͺбǥ 5 ̳
CP(Contents Provider) й , ٷ
, ȭ, ͷƼȭ, ȭ ȭΰ ǰ ִٰ .
й , ̸, ִϸ̼ ̷ ȯ濡 ſ
ִٰ .
Ȯ ٿ ϸ, ֱ ְ ϶ʹ ϰ ȸ ´
ɷ ľ ٷδ ũ ̸,
2003 ͼ 鿡 ſ ؿ, Ʈ ijͰ Ȳ
̷ , 2004 ֱ 34 弼
ŻϿ ܰ ִ ط ũ ϰ ִٰ .
Ư, C&AȦ 3.3 ں(93.5/28.3) ̸ й
ȭ ij/ִϸ̼ о߿ ȭä ۻ о Ȯ
ߴ Ѵٰ .
.....
ֽ γ ... ٽ ѹ о
ũ
Ŀٶ ϱ
䱸Ѵٰ ִ.
<>
ΰ ø ϱ...^^
α ؼ Ͻó?
ī αⰡ ִ , ȭ մϴٸ...
wavy ۶ û ϰ Ǵ±..
߾µ..íƮ ϴ...