ް 1õ
Ÿ ް 'κ'̶ ̸ Ĵ ִ. Ĵ ְ ¶ ƴ ̴. ߳δ 1987 510 CEO 忡 Ǿ. â ѱ 1989ʹ 340 ؿܿ 2 ΰ ִ ִ ߴ.
߳ΰ 㸧 5¥ 1000 ̻Ǵ Ŵ ־ ǥ̻縦 . ǥ ʵб ϰ , ó Į, Ĵ ߴ. ٰ ̶ Ѵ. ֳϸ ݸ鿡 鼭 ĩ ÷ ջ Ǫ 丮 Ǵ߱ ̴. ڽ ģ ñ Թٴڿ ڸ ӿ ϳѾ ãƿ ߴ. ǥ Ծ ϰ ִ 'Ѵ ָ 3 , 3 ָ 1 ִ' ̴. ǥ 鿡 𰡸 ϱ ־ ᱹ Բ ϴ ͵ ̾. ̷ ߽ 濵 ߳ 濵ö ߽ ̷ ִ.
߳ κ 155, κδ 129, μܶѲ 20, 5, Ȳ 7 ġ ϴ. ִ ߳ ǥ ѱ μ پ ű ߰ Ͽ "ѱ ̴" ؿܿ Ͽ Ƶó 귣 Ű ̴.
ٸ ߳ΰ ̷ ߰ ϱ?
켱 ʴ. 340 Ը ߾ , ֿ ټ. , δ, ܶѲ, Ȳ뱸,뱹 δ. ʱ ս Ŵȭ ϰ Ǿ ǥȭ ְ ߴ. ϸ ݵ ֹ ־ Ѵٴ ߸ ̴. ̷ν ߳δ Ȯ ϰ ƴ.
( 湰üȭ)
1991 3 ذ ߳ üȭ ý ϰ ߴ. ġ, õ, â ߰ , , δ, , ð 1 Ḧ Cold Chain System Ͽ ż ä ü ְ Ͽ. ̷ν ϰ Ǿ. ߳ û̳ ϰ ִ. ߳ΰ ٸ ü麸 ߰ ̶ ִ.
ո Ǵ(ö )
Ȯ ʰ ո Ǵ 縦 Ȯ ȿߴٰ ִ. ߳δ ο Ǹ θ Ǵϱ 6 ù Ͽ θ Ѵٰ Ѵ. ̿ ؼ ' Į' Ḧ ϱ ߰, 'õ' Ÿ ü ȭ Ⱑ Ұϴٰ ǴϿ Ȯ ʾҴ.
'' ºμ(翬 ƴ ȭǰ)
ǥȭ ѱ Ư Ͽ ѱ ѱ ȭǰ ߴٴ ̴. Ư ' ƮƼ' ѱ ' ð' ͼ Ļϴ ⸦ Ѵ. ġ ʰ ѱ ǰ 翬ν ѱ ϳ ȭǰ ȭ״.
߳δ 1992 ؿܿ ó ߴ. ǥ 濡 鸥 ̽þƿ ѱ Ĵ ̽þ ˶Ǫ η ̴. ܽľü ؿܷ ϴ 幮 ʿ. ߳ΰ Ͻ ؿ ϰ ִ ̴߱. ߱ 强 , ߱ ɼ ٰ Ǵ߱ ̴. ̹ ߱ 'νǰѰ' ÿ <θ> ߱ 1ȣ Ͽ. ߱ ļ Ͽ Ȳ Ͽ , , ڽ丮 ϰ ִ.
߱ ϱ ߳ΰ ȰϿ ؿܽ 밡 ȴ.
(Franchise) ͺ(Franchisor) (Franchisee) ǰ, , , , , Ͽ츦 귣 Բ ϸ ý Ѵ. ٽ ϸ ǰ ϰų Ǹϴ ü ͺΰ ǰ Ҹ Ǿ Ҹſ ȭϴ ´.
ͺδ ش ִ ͺΰ ϴ ǰ , , , ϰ ϴ , 濵 濵 Ͽ쵵 Ѵ. ̿ ؼ ͺο ͺ, οƼ 밡 ϰ ʿ ڱ ؼ ͺ Ʒ Ѵ. ͺο 踦 ᱹ ͺο » ý̶ ִ.
ýۿ Ÿ Ư ͺο ְ ȣŷڸ о ° ΰ ͺο Ȯ ɺȭ ȣ ں 濵ȿ ִٴ ̴. ȣ win-win ִ ͺδ üμ Ҿڿ ּ η ܽ ο ô ͺ, οƼ Ȯ ִٴ ̴. ݸ鿡 ͺο ǰ ͺ Ʒ ũ ִ. ̷ Ʈ ū ȿ ؼ ýۿ ü ϴ ȿϴ. ϳ ͺο ټ ν ü° ȴ. ̷ ý Ը ȹ ÿ Һڿ ؼ ̹ ߱ ְ ȴ.
ϰ ϴµ...^^
ο ̷ ־ٴ
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δ ɻǷ ؼ
ǰ , ΰġ â մϴ.
ǥȭ ϾϿ ι Դϴ.
̷ Դϴ