ѱƮ, 30 ° ̼
ġ ڳʴ ȸ ߱ϰ мϴ ڳԴϴ. Ϲ ȸ ϰ ְ ִ ȸ мϰ ˴ϴ. ڳʿ Բ þ߷ ٶ ִ ȸ ⸨ô.
ѱƮ Ϻ Ʈ ȥ 38.3% ִ ܱڱμ 1969 1127Ͽ Ǿϴ. ѱƮ̾ 1996 ѱƮ߷ ȣ Ͽϴ. 1971 Ⱦ ذ ǸŸ Ȯ ѱƮ 16 81 , 485 (żҿ 븮) ϰ ֽϴ. ڳʿ ѱƮ ι ȿ ι ι ߽ ٷ մϴ.
ȿ ι
'Ʈ' 1971 ʷ 80ml ȿμ 25μ 12 ݿ ̻ մ ǰ̾ϴ. ʹݿ ݰ Ͻϴ ȸ ν ġ ߽ϴ. ٰ 1974 80ml 뷮 65ml ٲٰ Ǹ鼭 ǰ ϰ Ⱑ Ǿϴ. 1977 8 Ϸ Ǹŷ 100 250 ̻ Ǹŵǰ ֽϴ. õ 32 ѹα ǥϴ ȿμ ε Ծ ް ֽϴ.
Ʈ ϸ鼭 ٷ 'Ʈ ܸ' Դϴ. CEO ǥ̻絵 ѱƮ ְ õ 11,000 Ʈ ܸ Ŵµ ʰ ֽϴ. ݱ ѱƮ ȿ ι 2,080 ÷ȴµ ̴ ü 5,030 41.4% ϴ ԸԴϴ. Ư ߿ Ʈ ܸ 99.5% ߴٴ Դϴ. ó Ʈ ܸ ȿ ǰ ö 湮ǸŸ ؼ Ѵٴ Ģ Դϴ. 70 ż ǰ ϱ ȿ ̾ Ʈ ܸ Ȱ ״ ̾ ִ Դϴ. ٸ ִٸ Ʈ ǰ Ӹ ƴ϶ ư ģ (Customer Satisfaction) õ ϼ ѱƮ ̹ ϴ ϰ ֽϴ.
Ϲص ѱƮ ְ 귣 ǰ 1995 7 õ ǰ ޱɼ ȿ 'ġ' 2000 9 õ ǰ ȿ '︮ڹ Ʈ '( ) Դϴ. 귣 Ī(Launching) ѱƮ شȭ Ŵν ̾ٴ ǰ ֽϴ.
1970 ѱƮ ȿ Ʈ ó Ұ , 츮 ȿ ȭ ̷ Ǿϴ. ʱ ȿ ǰ ֵϴٰ 80 Ĺݿ Դ ȣ Ÿ ڸ ϰ Ǿ 90 Ĺݺʹ ɼ 뱔ȿ ֵϰ Ǿϴ. ̿ ɼ ȿ 忡 귣 Ŀ Ȯϱ ǰ ϴ 90 Ĺݺʹ ġ ϰ ִ ̾ϴ.
ġ 忡 ̹ ü 忡 ġϰ ϰ ִ Ȳ̾ϴ. ̿ ѱƮ ǰ ǰ̹ ΰ̾ϴ. ȿ ȿ ʷ Ը þ ġ ƿ ǰ ̸ ״ ον ŷ ִ ǰ̶ 귣 ̹ ϴ Ͽϴ. ٷ ѱƮ ֽϴ. 켱 30 ѱ 忡 и ѱ ߽̿ϴ. Ÿ ǰ ٸ ΰŲ ġ 'Ʈ ܸ' 뺯Ǵ ȿ شȭϿٴ Դϴ.
2000 9 ѱƮ ǰȿ ν ȿ ߽ ǰ ȿ ű ˴ϴ. ̴ ȿ ϴ ѱƮ Һڵ鿡 ȿ ǰ 忡 ٴ Ϲ ν ۵θ° ٲ ϰ 䱸 ̾ϴ. Ϲ ǰν Ʋ Ѿ ѱο ȯ ٴ 踸 Һ 並 İ '' ѱ ȿ ְ ڻǰ ϰ Ǿϴ.
ι
ݱ ѱƮ 920() ÷ 10.9% ߽ϴ. ְ (72.8%) ϸ ũ ǰ ѱ⸦ ټ ̷ ռϴ. ɰ ̰ û ۳ 5,100 Ͽ 4,500 鿡 еϰ ֽϴ.
ѱƮ ̷ ̷?
ѱƮ 忡 پ 1983, 5 ϴ ؿ ϱ ߽ϴ. ̵ 1984 50 ÷ ؿܰ ɼ ־ϴ.
ѱƮ ַ ǰ 簢 'ö'Դϴ. ö ֿ þƸ ε ȵ ö Ư ũٿ 9,300km մ 迡 ú Ⱦö Դϴ. 2002 ؿ 2 2,000 ö ̵ Ͽµ ̴ ѱƮ ü 88.5% ̸ ü 39% ϴ Դϴ.
̷ ѱƮ þ ǿ ū ҷ ־ ū ִ ǰ þε Ը ´ ߰, , 6 پ ÷ ̻ ǸŽ ø ־ ̾ϴ. ö ȭ ú ö Ư Ȳ ´ ö ȿߴٰ ˴ϴ.
ѱƮ 30 ȿ ̿Ͽ Һڵ (Needs) İν 10 ̻ ü ȿ 忡 40% ̻ ϰ ִ 1 üԴϴ. ѱƮ ȿ ǰ ǰ Ī ־ ȸ縸 庮 ν ǰ ֽϴ.
絿 / don_sebastian@hanmail.net
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