1. 츮 ̽ .
츮 ø , ̽ λ . ͺ Ŀ ̽ Բ ؿԴ. Ͽ ݺְ ܿ е̾, ̽ α ִ. ̴ 97 ڵ ǹǸ Ǿ , ̽ 96 M/S 47% 01 M/S 53% 念 ִ.
ٸ ̽ Ŵ θ ϱ? ƴϴ. ο Բ, ο ǰ ϴ 鿡Ե Ŵ йȴٴ ָؾѴ. ǥ ̽ Ǫ ϴ ݺ ̴.
ǥ ο ݺ Ÿ. ֵ, ȭ ݺ ⿵ Ŀ ִ. Ϲݼֽ忡 ̽ 귣Ŀ ȭʿ , ̿ Ŵ ݺԵ ưٴ Ϳ Ͽ, ݺ ڻ , Ǯ ̴. ݺ , ǰ ϰ Ѵ.
2. پ ͼ
OBֺ 4 ָ ־ ־. ĵ Pet ַ ̿Ͽ, ִ ̿ ʴ´. ó ϱ . ִ ϴ ִ. ֿʹ ª ð ô ƴ϶, ð ñ Ѵ. ô, Ȳ ִ. ߿ ܿ ݺ ǥȭ Բ, ͼ ް ִ.
ǥ ִ . 켱 Ӹ ƴ϶, ͼ ROE ROA ϰ ִ. ä Ȳ ROE ϰ . ٸ ݺ Բ ͼ ְ ִ ΰ? ũ 3 ̾߱ ִ. ù° ϶, ° , ° ȭǰ ̴. Ʒ ο ؼ ٷڴ.
- Ը
ݺ ü 캸 Ư¡ ʿ䰡 ִ. Ư¡ ù° ʰ䰡 Ѵٴ , ° ó 迭ȭǾ ִٴ ̴.
IMF⸦ ġ鼭 պ, μ ġ ־ 30/ ÿ ʰ¿ ̸. ̷ 尡 100% Ͽ, ݺ ǰ 뷮ü Ը Ͽ ִ. ݺ 尡 ̸ 캸 ̷ ѷ ִ.
ǥ 캸 尡 99 100%, 00 96.5%, 01 100% ̰ , ̿ 66.6%, 68.8%, 65.3% ̷ ִ. Ư̻ 00 õ尡 89.6% Ͽٴ ̴. ̴ õ ΰ ġϿ ο ǰϴµ, 00 ּλ ּҺ ϴµ Ʊ ̴. 캸 ̸ Ȯ ִ.
ָҸ 00 , 01 3% Ŵν, ŭ ͷ ̴ ߿ Ǿ. Ʒǥ 캸, 4% Ͽ ִ.
, ȭ Ը ̿ܿ Ѱ ִ. 뿬 ̴. ǥ ȭ Ͽ ĸ Ѵٴ ̴. κп а ĸ ¿ ̴.
-
Ʒǥ ԵǴ 98 01 ȭ̴.(:鸸) 00 ް þ ִ. ̴ 00 ڻ ġ 4 뿬 2 ν, 뿬 517,418õ Ͽ ̴. ̴ ݺ 00 42ΰͰ Ͽ ̾ ִ. ̴ ½Ű Ǿ ִ.
̷ 00 01 ν, 濵 ȣŰ ִ. ġ 캸, Ʒǥ .
45̾, ų 40̻ ϰ, ߰ ڰȹ پ, Ǵ Ϳ ݿ ̶ Ѵ.
- : Ա ȯ
ռ ҵ, ݺ ȭʹ , ްϰ ϰ ִ.
ǥ ֵ, 98 01 42 ִ. ̴ 98 01 112 38% ŭ ū ġ ִ. ̷ < > ؼ Ȯ ִ.
Ա 98 375 02 3(ݱ⺸) 85 ްν, Աݻȯ 뿡 δ Ͽ 帧 ȣ ̶ ϴ. ̴ 帧ǥ 캸 ʴ 98 –39, 99 –25, 00 –5.9, 01 7.7 ̶ Ȯ ִ. ̴ ֵ ִ ȴ. ü ǵ ϰڴ.
3. Żо߷ : Kanebo ȭǰ
ݺ ̿, 1996 ٰȭμ ȭǰ ϰ ִ. 귣 10 ȭǰ귣 ϳ Kanebo ȭǰ ν, ȭ, Եȭ, 뱸ȭ, б ִ Ϻ 귣̴. Ѱ ȭ ߱ݺȭǰ ȭǰ , üϿ ϸ, ߱ݺ ݺȭǰ ȭǰǰ Ѵٴ ̴. ̴ ߱ݺȭǰ η , ߱ݺ ̿ϱ ̴.
ȭǰ ü Ʒ .
̴ , ͼ鿡 ϰ ִ. ̴ ȭǰ ȭ ƴ ̷ ־ ַ ϱ 5~6% . ѱ Kanebo ȭǰ 귣 ʱ ̱ ϴ. 忡 ̴ ó 귣 ϰ , ߱ݺȭǰ ȭ ǰ 30%̻ ϰ ִ. ̴ ߱ݺȭǰ ߱ݺ ִ ƴ, Kaneboȭǰ ȿ , ͵ ִ Ⱑ ̴.
۳ 2001 ȭǰ ȭǰ Բ K&K ȭǰ Ͽ Kate 귣 忡 Ͽ. ̴ ߱ݺ ȭǰ 27% ƴ϶, ȭǰ ȸ Ѵٸ, ݺ پ ȭǰ ش.
̷ ο K&K ȭǰ ߱ݺ ߱ݺȭǰ ̹ ȭǰ忡 Ȯ, Ǹ, Ͽ츦 Ȯϰ ְ, Kaneboȭǰ Kate 귣 ֱ , 1 2002 ̶ Ǵܵȴ. ָ ߱ݺ 49% K&K ȭǰ ڻ 70 ̸̱ й ʹ ܵǾ, 忡 ڻ Ͽ й ݿȴٸ, Ϳ ū ġ ̴.
K&K ȭǰ ̿ܿ ȸ 꿡 ġ 27Ȧ ̿ƮŬ ۳ ̾ ȴ. 2001 119 , 22 ÷ȴ ̿ƮŬ ߱ݺ 40% ־, 2001 8.9 й ״. , ǰ λ ֺ ġ 5~7 Ǿ ְ, Ư ̿ ְ α ۳⺸ ̴.
4.
- ̰
̻ , ߱ݺ Ⱓ ģ ȣ 쿬 ƴ, ̽ °ȭ ݺ 밨 , ȭǰ ٰȭ Ȯߴ. ̷ ȣ ģ ƴ϶, ϴ ӿ ָ ؾѴ. ٸ ü Ͽ, ̽ 15% ؿܷ Ǿ Ȱ ȿ ϴ ִ. ݺ ֿ ־, 3 鿡 Ҿȿ ִ. ù° ȭǻ, ° , ° , ڻָ å ̴.
- ȭǻ¿ Ե ֽ
δ 97 9 ȭǻ´. ̽ °ȭ 99 6% ⼺ 20% ͷ Ͽ, 2001 38% ϴ δ ڸ ߴ. 濵ȭ κ ο ϴ ݺ ־ Ҿ ̴. δ 2003 ݻȯ ǹ ϰ ־, äǿ νȭ Ǵ κ̴. 2002.3 ο ä 78.6(ü ä 49.8%) ϰ ־, ڵ ä ȸ ؾ Ѵ. ٵ 濵ȭ Եĥ ֽ ̽ M/S ū discount ̴.
̽ 귣尡ġ ̸, Եĥ ֽ ó( ֻ μ Ȯ, ü ) ϰ ü 巯 ʰ ִ. а ֽ忡 ū ̶ Ѵ. 濵¿ ֽ忡 Եĥ Կ ڵ Ѵ.
- ̹
ѱ Ҽ Ͽ ϰ ִ /ä ν, μ ڱ ϴ ؿԴ. ̴ 忡 شȭؾ ϴ 忡 Ͽ, Ȥ ʰ شȭ õں ̶ ִ.
ݺ ̷ ִ. Ʒ ݺ ȸ鰣 а̴. ߱ݺ ߱ݺȭǰ ߱ݺͳų ʰ , ְ ְ濵 ־ ִ. (, ߱ݺȭǰ ߱ݺ ִ.) ݺ м ȣм ̷ ؾ ̴.
ϳ Ȯ, ȿ , Ǵ 1ο 豸 ִ. ݺ ν, ߱ݺȭǰ 32, ߱ݺͳųο 2 +㺸 ϰ ִ. ȭǰ Ḧ , е شٴ ̸ ִ ̴ܸ. ̷ ־, и ָ Ѵٸ ùٸ ǻ̶ ִ. ģ̿ ٰ ϴµ, ƹ 3ڸ ڴ°? ̷ ָ ϴ ǻ и Ǿ ϸ, 忡 ν ̻ ƴ, ֽ 鿡 ִ ǻ ⸦ Ѵ.
- å
ֱ 3Ⱓ ݺ 缺 (尡) . ϰ , 缺 ϰ , 10% ʴ´.
ݱ ݺ ͼ ұϰ ڻָ, å ߴ. ̴ Ʒ , Ȱ 帧 Աݻȯ 繫Ȱ Ȱν, Ա Ը ߰, ҽױ ̴. ̷ Աݻȯ ް ҽ ݺ ü ͼ ū Ͽ.
Աݻȯ ԱݱԸ 2001 , 98 25% Ͽ, 繫Ȱ ݼ ϰ ִ. 帧 Ա Ը ϰ ȴٰ , ް ȴ. ݺ ȭǰ ˵ ־, Ư ó Ȳ ̻, ֿ ֱ⸦ غ. ̴ Ϻ ݺ ָ ȭ ִ ù ̴.
ȸ ġ
ֳθƮ
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