100 ־, ó ġ϶ The Entrepreneurial Investor in 2008
- : ó ֽ϶
: ȶ 3 Paul Orfalea & 3
ű:
ũ / 2012-09(: 2010-04) / 256 / \\18,000
ġ ƹ Ҹ ̾ ڴ ϴ ߽ϴ. ڴ ̾ ö ڿ Ȱ/ϴ ϰ ֽϴ.
ǰ ϸ īǪ õ縦 2 , å ׳ ϱ ƽ ´ٰ ϴ, 翵 ǥ 2 ߰߰ ǥ ؼ η Դϴ. å ϱ ƽٴ ǥ մϴ. ٸ ( ط ̰) ĥ ϴ.
å 4 ٷ 4 Part Part ϴ 6 Chapter Ǿ ֽϴ. Part Chapter ︮ ̾, ̺ Ŀ, ٷũ, Ͽ / 4 ⸦ Ұմϴ. å ϸ鼭 < å > ξ ۷ ڿ Ų å ̿ <ġ > ڵ ֱ ϴµ. ġ ģ åԴϴ^^
Part 1. (Owner)ó ϶
- ڿ ٸ ڰ ٸ
Part 2. ġ ִ
- Ʈ ֽ ϱ ˾ƾ
Part 3. Ŵ
- ڸ 繫ǥ ľϰ ؾ
Part 4. ڸ 5
- ġ ã
4 д ϴ ѷ еȴٴ ʽϴ. /Ѵٴ (ڰ å κ )ɷ ϻ ƴ϶ å κ Űܾ ϴ. ̰ å 鼭 ģ ߿ Ư Ҵ ű մϴ.
Part 1. (Owner)ó ϶
-
̾ ó <ֽĽ ܱδ ǥ δ ġ ̴>. ð 带 ǰ ġ ߿. ̰ . ̴ ٽ .
ڶ
1. ֽڰ ó ڿ Ѵ.
2. ϴ ϳ ó ൿѴ.
-> ֽڴ ƴ϶ Ϻθ ϶ ϴ.
ڷ(Data) (Information) ƴϰ, (Knowledge) ƴϸ, (Wisdom) ƴϴ. ܼ ʸӷ ư ֵ Ǵܷ ܷýŲ.
ġڴ ABC ϸ ִ. ABC ڻ(Assets) ε (Bargain price) ˸(Catalyst) ɼ żϴ ̴.
ڱⰡ ϰ, ʹ ϴ´.
- ߱ Ľ ִ Ű ε, ڴ ڿ ٹ Ϻϰ ϰ ִٸ鼭 å ʳ ݺؼ մϴ. ڴ ƴ Ǹ ij Ѵٰ մϴ. ڽ Ǵ Ͼ ϰ Ÿ ǽؼ Ƶ Ǵؾ մϴ.
츮 ǰ ٸ ٰ ؼ ƴϴ. 츮 츮 ˰ ִ ǵ ǰ 츮 ̼ ùٸ Ǵ.
- ̾κ ߿
ڽŸ ǰ .
- ٷũ
ֽĽ
- ϸ ֽĽ ں ε ϴ ֵ ںǸ ȭ״. ڰ ϸ ֽĽ ۰ 帣ϰ ϴ , ڵ Ÿ ϴ ̴.
- ܱ ְ ؾ Ѵ. Ʈ ֽ ȸ Ѵ. ֱ⳪ ȸ ū Ȯ 츮 ɷ Ų.
– ְ ֽ ż
- 츮 ڿ ڽ ˰ ִ ƴ ͺ ߿ ڽ ִ ƴ ̶ Ѵ.
- 츮 10 ֽĸ ϸ, 15 ̻ ϴ 幰.
- Ʈ غ ֽ ڰ ƴ϶ ֽ ڸ ϴ ̴. Ʈ Ϸ ڽ ɷ ȿ ġ ִ ֽ ãƳ Ѵ. ũ⳪ ´ ʿ䰡 .
- ° ȣϴ ֽ ̴ ϴ . ڽ ְ ̴µ ¸ . ڽ ϰ, , θ û ֽĵ鿡 ̴. –
-> ڿԴ ڽ м/ δٰ Ǵ ֽ ż մϴ. ª ð ְ Ѻ⸸ ص ֱ Դϴ. ư ڵ ڷ ϰ ˴ϴ.
̾ ڰ ƴ϶ ڴ
- μ , ̽ , , 3 100 < > 嵹 ̴. ̰̾߸ ̾. ٽ ڰ ƴϾ. Ͻ ̳ ÷ ƴϾ. ٷ ڿ.
- ڶ ʹ ʴ´ٸ ڷ ̴. ̰ ϰ ʴ´ٴ ̴.
-> 1994 ̾ ź 100ֳ 翡.. by
Part 2. ġ ִ
- 츮 ֽĽ ϳ ȸ . ʰ ȸ Ѵ.
귣
- ̰ų , 귣 ƴ϶ ȴ. 귣尡 ƴ϶ ̴. ڴ ϸ Ǿ 缭 ȴ.
âϴ 2 Ư
1. ȭ: ǰ, , , κ ٸ ǰ ϴ Ư
2. : , ȿ, , , ڵ麸 ִ ȿ
ġ ϴ ǽؾ ֽ
1. ƿ ֽ ݼ ľ.
- ÷ܾ ̰߰ ƿ ֽ, ̿ α⸦ ֽ 绡 ڱƴٰ ߶ϹǷ ̷ ֽ ؾ Ѵ.
2. ƿ Ⱑ ì ʴ´.
- ȣ ̳ Լҹ ϸ ̴ ű⼭ Ѵٴ ȣ. ֵ(the Next Something) ؾ Ѵ.
3. μ ڵ.
- ڱֽ ϰų ÷ִ μ ȣϴ ִ. ̷ پȭ ؾ Ѵ.
4. ū Ȥ .
- ʸ ˶ ͼӸ ִ ֽ ̾߱ ϻ̴. ֽ ؾ Ѵ.
ġ ̷ ƴ϶ ǿ ٰؼ ̷ Ѵٴ ؾ ȴ.
<ȭ> ٷ 9忡 ʷ ϴ <HP> ⸦ Ÿϱ Į ǿ Ⱑ ̷ӽϴ. ׳ ڼ о ֽϴ. ׳డ <HP> Ҹ ̱ ϳ ֽ ߴٴ ƽ ǥߴ , å ڴ ׳డ <HP> ȭ մϴ.
й ȭ <HP> CEO Į ǿ ȭ ȭ ǵ. ִ ׳ ȭ Ÿϱ ȭ 濵 CEOμ ԵǾ ϱ մϴ. ٸ ̻ȸ Ǽ. ·/ᱹ ǿ Ѱܳ Ǵµ, ƮƮ ׳డ CEO Ե 1999 ݰ ó 2005 ݻߴٸ (׳డ Ե ū ߴ)<HP> ְ ݴϴ.
Part 3. Ŵ
- 繫ǥ ó ش ó ƴϴ.
ֽ (Watch List) & ð
- 츮 ݿ żϰ ˰ , Ϻθ Ư ñ ȴ. ֽ Ʈ ִ ְ ϶ϸ 츮 ش 츮 м 绡 ľؼ øϰ ż ִ. ̴ ð ҿǴ ۾̴. ڿ ð ̶ ̴.
- Ͼ ִ ־ Ȳ̶ ΰ? 亯̴. 1Ģ ̴ 켱 ٿ ̴ ̴.
繫ǥ ݵ ڻ ä
- 赵 Ŀ Ÿ. Ư ũ м о, Ǵ ų Ÿ ö ݼ .
- ʻ Ŵ ̾߸ ٷ âϰ 繫ǥ нϱ ̴.
- ä ȯǰ ִ Ȳ 赵 δ. Ǽ ֱ ̴. ᱹ 𰡰 Ѵٸ 츮 ̴ ȣѴ.
-> нı ټ äǰ ڻ ϴ ̿մϴ. ȸ 츮 Ϻ ǰ ֽϴ. 繫ǥ ִ ڿԵ ѷ ̴ н ȸ ϴ ̷ . ֽ (ܼ غ ȴٸ) ϱ⸸ ϸ Ǵ , βϴ.
Ģ
- ϴ Ż : ڸ ְġ ÷ ġ ݿ ͷ شȭѴ.
- ܰ : Ϻθ ϰ ֹ ϰų ڱֽ Ѵ. ܰ Ż 鸸ŭ , ȸ翡 ڴ ̰ ֿ ִ ̴.
3 ִ. , , .
- ϸ, ݾ ڷ ε, ״ ٸ 迡 ǹ ؾ Ѵٴ 迡 . ̶ ȿ ̱ ٸ 迡 Ѱ ̴ ̴.
-> Ǵ Ȯ ֽϴ. ״´ٸ ū δ ֽϴ.
츮 ϴ ̰, ġ 츮 ̴.
- , ڴ ݿ ū ġ ϴ ̶ 䵿ġ ̴. ٸ ε ģٸ ̶ ĸ ϵ ش.
ȸ ڱ ȸ ֽĿ ϴ ӵε .
- ٷũ , ȸ̶ ּ ǵ ص Ῡ ۿ ߴ.
-> Ȥ Ǵ 밡 迡 Ȯ ֽϴ.
Part 4. ڸ 5
- 츮 ϴ ϴ ٽ Ҵ.
-> ż ŵ ͷ մϴ. ʴ ڸ 켱 дٸ ż ּ ؾ մϴ. ִ ͷ ŵ Դϴ.
1. ABC ϶: ڻ(Assets) ΰ(Bargain) 鿩 ְ ÷ ˸(Catalyst) Ѵ.
- ȿ DZ ־, ȿ ưٴ ϴ´. ȿ Ÿ ڵ鿡 ȸ Ȱش.
2. ٷ: ΰ 缭 ΰ ȱ ؼ ٷ.
- ϱ Ǹ ߱ߴٸ, 켱 ֽ (watch list) ԽŲ ٸ.
3. X Factor: ̷帧 ϱ ϶.
- 簡ġ ʴ´. 츮 ̶ ǹ. ̶ δ.
4. Ʈ忡 ָ϶: Ͻ ҿ /Ʈ忡 ָ϶.
5. 簡ġ ( ִ )Ȯϰ ϶: ȰѴٴ ̷帧 츮 簡ġ 4 ٽ ߴ ũ . 4 , ⺻帧, 濵 , ο ̰ ̵ ؼ ̷ġ ־ Ѵ.
-> ʹ ƽϴ. BPS( հ) + EPS(ֱ ִ ) ϰ ϴ Ȱص . ε^^
簡ġ ǵ ִ. ̴ ϴ Ⱓ ִ ε ġ. 簡ġ ʴ. 츮 ǿ ֵ 簡ġ Ȯ ڶ⺸ٴ ϳ ġ. Դٰ ġ ݸ ϰų ̷帧 ٲ Ǿ Ѵ. ư տ ΰ ٸ 簡ġ ġ . ̴ ۰ſ Ե Ǵ .
- , <ũ Ŵ>
ġڸ ڰ ڰ å̶ ϴ. ο ߵ, ̾ ڴ ϴ ߴ ̾ ö ڿ Ȱ/ϴ ϰ ֱ Դϴ. ڴ ڹ縦 ϱ ̹ <Ųڽ> âؼ Դϴ. å ް Ǵ ̹ ο鼭 Դϴ.
å ȭ Ȥ ٸ å οϴ ˴ϴ. ڰ ο å ߿ ŰܵӴϴ.
.
ð, [ ϶] (2006)
, [ , б غ ʴ´] (2005)
ӽ Ʈ, [ ٷũ: ] (1997)
̺ Ŀ, [Ŀ ] (2005)
:
1 å ó 2013̰ 2017, 2018 ޱ 4߽ϴ. å ǥ ̶ ް Ǿ, İ ۼϱ ߽ϴ.
2. (2019-09-09)
˶ ͳݼ , ǵǾٰ . å а ʹٸ, ̿ϴ ֽϴ.
( 2)