| '˷' ʾ ڵ鿡 Ұϴ ڳԴϴ. ǰ ϴ , ֿ ó, â Ͻ ַ ٷϴ.
ȭǰ ڽīڸ ̳(28) ڽ 忡 Ѵ. 𰡴 54000 迡 18ϰ 19 û 3 ڱ ̸ . û 391.4:1 ߴ. ù ʰ 𰡺 32% 71400 ư, 1 38 ʰ 5.6% 67400 ̴.߿ ϴ ȭǰ OEMODM ü
1999 ڽīڸƴ OEM(ֹڻǥ) ODM(ڰ) ȭǰ ǰѴ. OEM ֹ 䱸 ǰ ϰ ǥ ϴ ̸, ODM ֹڷκ ǰ Ź ü Ͽ츦 ̸ ϴ ̴.
ڽīڸư ϴ ȭǰ ȭǰ ȭǰ Ǹ ü ߿ ȴ. 2015 ü 76% ֿ δ '̺(10%, )', 'ϸ(9%)', 'Ŭ(4%)', 'ٵ(4%)', 'غغ(4%)' ִ. ؿܷδ õȭǰ 귣 '̺ν' ȭǰ ϴ 'Ƽڽƽ' ֿ ó.
ǰ Ŭ ª ǰ ҷ ü ȭǰ Ϲ ΰġ зȴ. ̷ , ڽīڸƴ ΰ Ư ʱ ų 4% ̻ ߿ ϰ ִ. ̴ ȭǰ ODM ü ߿ ̴. 2015 36% ѱݸ ڽƽ ߺ 4.2%. 2.0%. ڽīڸ ѱݸ 18% ̳ ߺ 4.2% ϴ.
KTB 迵 ڽīڸƴ 'Ÿ '̶ ö ü η 34% ߿ ϰ ִ. ̷ 2005 ر 431 ɼ ȭǰ , R&D Ȯ밡 Ǵߴ.
ȭǰ Ȯ Բ
ڼ ο θ(Euromonitor) ڷῡ , 2015 ȭǰ Ը 1670 2009 35% Ȯƴ. Ⱓ ѱ ȭǰ Ը 58% 庸 ӵ ߴ.
̴ θ, Ȩ PB(Private Brand) ÿ͵ ִ. ֱ ø꿵, ̸Ʈ äε ü OEM, ODM ü ü ȭǰ 귣带 Īس ִ. ̴ 귣 Ű ݸ, OEM ODM ü鿡Դ ۿѴ.
̷ Ȯ Բ ڽīڸƴ ü ̾Դ. 2009 2015 22%, 38%. 2013 ȭ 2014 弼 ټ ȭ, 2015 991( +45%) װ 64(+156%) ߴ 弼 ȸߴ.
ص ̾ ̴. ڽīڸư ݱ 777 ̴ 78% شѴ. 74 ̹ ġ Ѿ. Ϲݱ ȣ ϸ 2016 װ 1628( +64%), 159(+148%) ٺô.
۷ι 2 ߱ ȭǰ Ȯ Բ ε ڽīڸ 弼 ȴ. ֱ ߱ ̿뿡 ȸ ȭǰ ̷ ִ. ڼ ߱ ȭǰ 2004 2014 13Ⱓ 14.7% Ȯ, 2025 8.8% ̴.
ڽīڸƴ ̷ Ʈ带 ؾ Ѵٴ Ǵ Ͽ 2014 5 ߱ Ѱ縦 ߴ. Ѱ簡 ٷ 50 ϴ 縦 Ȯߴٰ ϸ, Ư ߱ 1100 ü ϰ ִ 巰 '' Ȯ ָߴ. ݱ Ѱ簡 84, (72) 17% ʰߴ.
߱ Ӹ ƴ϶ ִ Ը ̱ ȭǰ 忡 Ȯ븦 ϰ ִ. ڽīڸƴ ڼ ̱ OTC ȹ غ ̶ ߴ. OTC ǻ ó ִ ϹǾǰ ǹϸ, ̱ ǸŵǴ ũ ǰ ȭǰ ƴ OTC зȴ.
̷ OTC ǰ ̱ ϱ ؼ ̱ Ǿǰ GMP OTC ȹؾ Ѵ. ڽīڸư ش ȹϰ ̱ 忡 ٺȭ ȴ.
ڱ Ա ȯ Ȱ
ڽīڸƴ Ϲݱ 2018 ߱ ǽ ȹ̸, Ե ڱ 7066000 5715800 ̿ Ȱ ̴. , ܱԱ 889700 ȯϰ, 46500 ڱ ȹ̶ .
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