ö αⰡ ?
ȸâ, , , 빫, ̸ ĺ ĺ ΰǴ ʱ е . 뼱 ö α Ÿ. ĺ ϰ ʵǾ ĺ ̾ ɱ Ǿ.
ο ġο 밨 űԻ ֽĿ 밨 繵 ϴ. űԻֽ߿ Zڳ NHN Ҽ 췮ָ ÷ð ̰ܳ ְ ڸ κ ֽ ֽ ȴ.
ġ Ȥ ֽĵ ʱ ͷ Ȥ ް ȴ. ļ ֽ ġ ǺǾ Ȥ Ĩ DZ ϰų ġ Ȥ ֽ DZ Ѵ.
űԻ ʱͷ 縦 ϴ о߰ 'IPOȿ' о̴. IPOȿ űԻ űԻ ʰͷ ϴ Ѵ. ʱ ʰͷ ð 鼭 κ ֽĵ ͷ ȸѴ. ̴ ֽĽ忡 ħѴ.
Ibboton 2(1988) űԻֽ 𰡰ݿ żϿ Ͽ ŵ 庸 16.37% ͷ Ȯ ִٴ Ѵ.
Aggarwal Rivoli 1990 1Ⱑ ְ м IPO ڼ պ ϴٴ Ѵ. 𰡰ݿ Ͽ ŵ 10.67% ͷ Ȯ ù Ͽ 1Ⱓ Ѵٸ պ -13.73% ս Ѵٴ ߴ. Ritter(1991) 3Ⱓ Ÿ Ȯߴ.
Ÿ ְ ֱ Ʈ Ȯ ִ. ù 찡 . ̴ ʱ 尡ݺ ϰ Ѵٴ ǹ̴. ְຸ ٸ Ÿ. κ ʱ尡ݺ ݸ ֽ 尡ݺ ȴ.
ʱ ¦ ϴ fads ؼȴ. fads Ͻ ǹϴ trends ݴǴ ̴. Ͻ ϸ鼭 ְ ϳ Ҹϸ ְ ڸ ȸϿ ͷ ȸѴٴ ̴. ݸ ġִ trends ϸ Ѵ.
Ǵ ıϴ
ġ ʱ ȣ´ Ǿ ٸ ǰ ӵ ȭǾ ڱȮ شȭȴ. ̷ å ۷ 'Ƽ Ʈ'.
ġ Ӹ ƴ϶ , 뷡, ȭ . dz . ߿ ֽĽ忡 Ư ֽ Ư ʱǴ ֽĿ Ǿ ֽ ʱ ϴ Ÿ. Ǵ Ÿ ֽ Ȳ 2000 ʹ dz Ȳ켮 ڻ簡 â ̿ dz̴.
Ȯ, Ȯ ൿ ൿ Ŵ 帧 ̴. ġ ̰ ϸ ġ α ְ . ݴ ġ ̰ ٸ ְ ϰ ġε Ź Ǵ ̴.
ġε ൿ ν ް ְ ̷ ´. ᱹ 繫ǥ б⸶ ð Ǹ鼭 ְ ġ ãư.
fads ΰ? trendsΰ?
IPOȿ ڿ 鼺 ش. ϳ ڱȸ 鿡 ϳ ̶ 鿡 û ش. и IPO ʱ ɸ ְ ϴ ִ. Ⱓ ٸ ְ κ 찡 . Ϻ ġִ ֽĸ ŵؼ Zڳ NHNó ְ ȴ.
ʱ ϰ ʹٸ IPO ϴ ͵ ʹٸ IPO ¥ ġָ ؾ ̴. IPO Ϲ ġֺٴ ݿ żؾ ɼ .
ù ؼ ؼ ȥ Ŀõ ϴٴ Ӽ ִ. ̰ IPOȿ ̴. ȥ Ȥ ڸ ϰ ʹٸ ð ΰ ָ ϰ ȥ ϴ ó IPO ð ΰ ϰ ϶ ϰ ʹ. ð ͷ IPO Ͻ ߰ Ʈ Ǵ ֱ ̴.
30 ̻ ȣϰ ӿ ģ 60 ƽƮ ũ ȥ Ͻ (fads)ٴ ߰ 帧(trends) ȣϴ ġڿԴ ʿ ̶ ȴ.
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