ѱŸ̾:Ÿ̾ 2.8% , ߱ 1 Ÿ̾ü
1. Ÿ̾
ڵ ӵǾ ִ Ÿ̾ OE(Original Equip- ment) 28%, ü信 RE(Replacement) 72% . 10 ü Ÿ̾ 70% ϴ 簡 ¿ δ ü ǰ Ŵ ü ̸ ϸ鼭 ǰ Ŵ.
귣 ǰ Margin Sensitivity, ó: IBK
ѱ ֿü 3Tier 1Tier ̰ 30% ϳ ֱ ⸦ ƴŸ 2 Tierü غϰ .
Ÿ̾ ü ġ δ ũ ̰ . ΰǺ 尡 ߿ ̸ ѱŸ̾ 40% ϰ . ߿ õݰ ε õ ü 밡 ռ õ ݿ ¿Ǹ ռ Ÿ ϴ ǰ̱ .
ᰡ ¸ ٸ δ ǰ ½ų ִٰ µ ֳϸ ۷ι Ÿ̾ ߱ ƽþ Ͷ̼ ο ⸦ ϰ Ƿ DZ .
Ÿ̾ 뵵, ó: NH
ֱ Ⱓ ½ Ÿ̾ݵ ؿ ֱ Ŀ 簡ݺ ǰ϶ ξ . ֱٿ 簡 ݵ ǰ ½Ű ۷ι ü Ÿ ѱŸ̾ Ϲݱ ǰ .
簡 Ÿ̾ ȭ, ó: 츮, Datastream, Kotis
2. Ÿ̾ ü ȸ
ֱ ۷ι ϼü ѱ ڵ ǰ ä þ ִ . Ÿ̾嵵 ƶ ϼü鵵 Ÿ̾ ȸ ǰ ä þ .
ֱ ȯ ֿ 1 Tierü鿡 Ϻ ü ݰ ü Ǿ . (Tier 1st Tier 긴(Ϻ), ̽(), ̾(̱) Եǰ ̵ 2008 46% . 2nd Tier ƼŻ(), Ƿ(Ż), (Ϻ) Եǰ ̵ 2008 13% . ѱŸ̾ ȣŸ̾ ϸ(Ϻ), (̱) 3 Tier 9% .)
Ư ֱ / ȯ ϶ / / ϶ ȭ ༼ο / ϶ ְ Ÿ̾ü ֿü Ϻü Ÿ̾ ü ݰ а ӵ ɼ .
ȭ ֿȭ ȯ , ó: ECOS, īڹ
( ߱ȭ Ͽ ̰ ֱ з ũ ް )
Ÿ̾ Ըǰ 꼺 ̴ ߿ϸ ̺ٴ ȿ ϴ ߿. Ʒ ǥ ѱ Ÿ̾ü ΰǺ ѱŸ̾ ڸ Ը ϰ .
Ÿ̾ü ΰǺ () 꼺 (), ó: 츮
̴ ݾ ̷ ִ ̳ ̹ ȣ ȯȭ Ư ü ݰ ִ .
1 Tier ü ü ۷ι , ó: 츮, MTB, Tire Business
̹ Ž濡 λ̾ (, Ż ) ǰ ִ Ÿ̾ 꼺 Ҿ ְ ȸ ̿ ÷ ؿ ٴ .
ѱŸ̾ 밡 ̸ ο . Ÿ̾ ȭ ϼ ۿ ΰǺ Ÿ̾ ۿ RE 30% ( ұϰ 簡 ϴ ASP . Ը 2ﺻ 밡 500 1,000 ϴ ).
3. ѱŸ̾ - ȸ .
ѱŸ̾ 1999 ߱ ߱ ڸ ÷. Ư 2004 2006̿ ߱忡 ڰ ũ þµ ̷ ̽ñ ũ ְ 2005 . 2007 UHPT ϸ ASP ٽѹ ϴ ñ⸦ 2008 䰡 ũ 簡 δ ϶ϸ ũ .
ѱŸ̾ ɷºȭ , ó: Ű
ѱŸ̾ б⺰ , ó: IBK
Ư ߱忡 ȸ . ̴ ߱ ްϰ ϰ ϸ鼭 ũ ΰǰ . ߱峻 14%(Ը 1.1ﺻ 1,800 , CAPA 2,800) Ǹ ߱峻 ū ٰ(߱ 1) (߱3) ߵǾ ־ ӵ . 1999 簡 ߱忡 ϼü ٰ, Ÿ̾ü ۿ ߰ ٰհ 谡 ӵǰ ־ ٰ .
߱ ܱŸ̾ü ɷ , ó: ſ, Tire Business
߱峻 2,800 ɷ ϰ ־ 븸 ȣŸ̾ ̾ ܱüδ 3 ɷ ϰ Ÿü ϼ ü OE OE ÷ ȹ. ѱŸ̾ ߱ 꼺 ̿ ȭ ū, 2008 ߱ 40% 2009 3б δ 1,800 60%.
߱ 2009 3б⿵ 17%ε 7% ̸ ũ . ߰ ھ ߱ 100% ߾ ȹ̸ ߱ 10% ص 3Ⱓ ϴµ . ް ϴ ߱峻 ߰ ڰȹ ߱忡 Կ Ѱ谡 ְ ȭ ϴ Ϳ ȭ ɼ ũ ũٰ Ǵ߱ .
ʱ 1 Tier ߱ Ҹ ϰ ϰ ̿ ΰ . ߱ þü Ȳ ġ Ը ̷ ü Ϻ ü ް 忡 .
ѱŸ̾ ߱ б⺰ , ó: ѱŸ̾
2007 4б 밡 ϱ ϰ ִµ ɷ 500. ̹ 3б 100% ̸ δ Ը Ը . ߰ 500 ڷ 2011 Ը .
ѱŸ̾ , ó: ѱŸ̾
ο ȸ ִ ̸ а ӵ .
4. ȯ ũ
༼ ܼ ũ ߱ Ư ȭ . ȭ ؼ 밡ΰ ݾ ݴǿ ϹǷ ؿ ũ . ȯ ũ ũ .
ѱŸ̾ ȭ ȯ , ó: ѱŸ̾
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