A.
1. Ƿü ( : = 60 : 40)
2. ü 귣 Ǹ, OEM.
3. ؿܹ + ¾ü ƿҽ ÿ ַϴ Ƿȸ
B. ְ м
* 2009 4,000, 250 ~ 300
* 2009.11.09 ðѾ 1,050 ==> PER = 3.3 ~ 4.0
C. 尡ɼ
1. Ȯȿ => ͷ
* ǰ ¾ü ߱κ ̴ .
* 2009 ǥ ǰ 6% Ű ǥ. (ѱ : ؿ : = 30 : 40 : 30)
* 2 . 2009 Ϲݱ Ǵ 2010 ݱ ϰ̸, 1忡 2.4 Ը.
(1 15 ε 2 36 )
=> ̴ 2010 θε ǰ Ŀ Ǵܵ.
=> ߱ ִ η Ȱ ǰ ͷ
(ſ üڷῡ , 꼺 ǰ Ѱ ϰ ߱ٴ 10~20% Ÿ)
Ѱ ⼺忡 ū ̳, ͷ Ȯǽõ.
2. Ʈ ɷ Ȯ (ǫ Ʈ Ϸ Ʈ ű)
* Ʈǰ ͼ (ͷ 9.9%, 2008 )
* ǫ Ʈι 3,000 PCS 5,000 PCS ɷ . ( Ʈܰ 3,000)
=> 2010 Ʈ ִ 600 ߰ ȿ (15%). ߰ ִ 60.
* 2,500 Ͽ 7,500 PCS ɷ ߰ . ڿ ȭ 2010 6 ϰ .
=> 2010 3,4б ũ ĥ , Ϲݱ ִ 1,100 Ը
2011 ִ 2,200 ϴ .
2010 ִ 1,700 Ͽ, 2009 4,000 ִ 40% ⼺
3. 5Ⱓ ؿ / ۷ι ҽ ͷ
* 2003.05η ۾ â. Ư ̷ Ʈ , ū
Ǵܵ. ķε ִ ؿܰ Ȳ ߾ Ȯ .
* 5Ⱓ ͷ => ȭǰ ǹ
2005 2006 2007 2008 2009H ( %)
/ 5.0 5.8 6.5 6.0 8.2
/ 6.3 3.2 7.7 7.7 10.2
* 3 ͷ(5.7%), 2010~2011 ϴ 2/3 ϸ,
2010 : 5,000, 280.
2011 : 6,000, 340.
ȿ ԵǾ Ƿ δ ø .
D. ο
1. Ѹũ (־ ȴٸ?)
. Ұ
" ڿ ´" Ӵ ִ. ó ð 䱸
ó ߾. ̹ ѹ ȣ ó ·
ư ̸, ѿ ݵ ʿ ̱ , ٽ ϸ θ ɼ ٰ .
ϳ ȴٸ?
. ڱ
1 : ڱݾ 78 ̹ 23 ȸϿ, ȸ 55 սǺ Ͽ
50 Ͽ ս ݾ .
2 : Ե ڱݾ 83 սǺ Ͽ 50 ȸ
. ü ü ߰
ɷ 40% شϴ ؿܰ ܾ ¾ü Ȯ 뵿ð ź
Ŀ (, Ʈ ƴ).
ȯ Ǵ 3.5̹Ƿ 30 ü .
. : ս ġ ٺ ĥ ƴ.
2. ȯ : Ȯ ǰ ȮǽõǸ, ؿܼǰ ؿܻ ϹǷ
ȭ ϶ ̹ ̸, ȭ ȯ پ Ǵ.
3. ħü : ̰ ִ ̹Ƿ ٴ ۷ι Ⱑ ߿ .
ü üǾִ Ȳ̸, ſ ؿܺι ַ ̱ ߵǾ ִٴ .
4. OEM : OEM ǰϱ ְ ߿.
=> ް ִµ, ̾ ɷ ֱ ɷ
밡 ־ .
, ſ ű ͷ Ʈ Ʈ Ͽ 2010 2011 ū 밡 ȴ. ݸ, ö ɼ ũ ʴ Ǵϸ öѴ ϴ ſ ġ ٺ ġ ƴ Ǵ.
# ڷ
1.
2. ſ 2009 IR ڷ
3. Ʈ
( 0)