2004 ±رֳ ǹ̵ õ ѱȭ ְ 2006 , ʷ ĵǾ. ̷ ʵ ȭڿ ڵ鿡 ް ȸ ־ ڱ ȭ ̰ ȭ ڸ ̲´. ֱ Ȳ High Return 븦 غ ʿ伺 ־ δ.
1. Ѱ
Ѱ ̸ 2006 弼 ؿԴ. Ư 1998 Ƽ÷ Ƽ÷ ü Ȯ忡 Ծ Ͽ. 1996 4,227 ̴ Ѱ 2006 1 6,674 4 Ͽ. 2007 ü ξ 2006 ѱȭ ൹dz ȿ Ͽ. 絵 Ƽ÷ ü ű ӵǰ Ѱ 2006 մ δ.
* Ѱ, , CJ CGV
2. /ڴ , /
ȭ ũ ڿ , , 4 о߷ з ִ. ȭ س о̰ ȭ ؼ Ը ڱ ʿϱ ڷκ ڱ ġѴ. 2007 ѱȭ ۺ 25.5 Ͽµ, ַ ڴ 迭 ڹ տ ̷ ִ.
ڷκ ȭ Ű о߶ ִ. ü Ȯϰ P&A(Print & Advertisement) ڿ ǽѴ. ü ۻ翡 ǰ 翡 ȭ Һڿ ϴ Ѵ. ̸ ̿ܿ , ͵ ִ. 1998 ʷ Ƽ÷ 2001 21% ްڽ, CJ CGV, Եó ü 85% ϰ ְ Ŀ ̷ ̴ ȭ ȴ.
ۺκ Ҿü ִ Ȳ̸, ںκ ַ 迭 ڹ ڿκ ̷ ִ. 絵 ̵帱 ȭǸ鼭 ַ ǰ ְ, Ƽ÷ ڱݷִ 簡 ̴. ᱹ -- ̾ ϰý Ȯ ̰ ̷ ȭ ̴. CJθƮ(ڹ), CJ CGV() CJ ϰ ְ, Ĺ ԵθƮ(ڹ), Եó() Ե Ȯ ϰ ִ. ݸ ڽ(ڹ), ްڽ() ϰ ִ 迭 ̵÷ ۳ ްڽ Űν ڹ ϰ Ǿ.
ͺй ϴ ü ڹ ѱȭ 5:5 , ȭ 4:6 йȴ. е ݾ 10% 簡 . 45% ۺ ڿ ۻ簡 6:4 йϴ Ǿִ. , ῡ ü Ȯ , ۻ ۺ йϱ ۺ Ḧ ڸ Ǵ ̴. ᱹ 45% ۺ뺸 ۻ ڿ ϴ ٴ ǹ̴.
* б, ڷ : ްڽ
3. High Risk Medium Return Ͻ
1996 ۺ P&A̸ 1996 ۺ 9, P&A 1, ۺ 10 Ͽ. Ͽ 2006 ۺ 26.5, P&A 15, ۺ 41.5 ϰ ִ. , 4 Ͽ, ۺ뵵 4 ̻ ̴.
* ڷ : , :
2006 ۺ ĺ Ѻ 50.2£ ̸ ִµ ΰ, ؿDZǸ Ѹ 38.7£ Ұ ռͷ -22.9% Ұϴ. BEP ѱ ȭ ü ȭ 17.3% Ұϴ. 2007 ̿ ȭǾ ռͷ -43% BEPѱ ȭ 13 üȭ 11.6% Ұߴ.
* ڷ : , :
2006 쿡 ڿ High Return ȭ ־, 2007 쿡 841 ϰ ܿ BEP ѱ 1 High Return ãƺ . ϸ ѱ ȭ , BEPѱ ȭ 11.6% Ұϰ ձͷ -43% High Risk ۳ , ֱ ó ؾ BEP ѱ Medium Return ִ. ׳ , 50% 5% Ȯ ִ ȣ Ͻ ִٰ ̴. μ ͼ 鿡 Ͻ ̴.
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