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ο Ȩ - LGȨ VS CJȨ
Ȩ ߵ̶ иü ŭ Һ Ȩ ֱ Ⱓ ް âϿ. Ȩθ 弼 ϴٶ ̾߱Ⱑ ⼭ ִ. Ȩ ϱ? ̹ ġ 翡 Ȩν LGȨΰ CJȨθ غ.
1. Ȩν ?
ֱ Ҹ ִ.
û ǥϴ Һڽɸ Ҹž Ҹ Ȯνֵ,
϶ ϰ ִ. ż, ȭ, LGȨ, CJȨ Ҹ ְ
̰ ִ. Ư Ȩξü ̺TV û ȭ ϶
ȭ 强 Ǯ ƴϳĴ ִ.
ݱ Ȩν â ̺TVû ̾.
̺TVû ̸ Ȩξü ٰ ϰ ִ ̴. ̺TVû Ұ Ȩν 强ҷ ̾ ƴϴ.
κп ڵ ظ Ǯ ̴.
ݱ â ַ ؿԴٸ, δ 籸 ̴ â ϸ
ο ̴. ġ ٰ ؼϴ ̴.
۳ Ȩ̿ 1δ Ƚ 3ȸ ҰϿ.
ٷ ̷ ݺȽ ο ȸ ִ.
Ȩξü ȣ ´ ǰ Ǹϰ, δٸ
籸 Ű ״ ʴ.
籸Ÿ ϵ ϱ ؼ 漺 ߿ϴ.
Ư Ȩν TV ̷,
īŻα, ͳ ä Ȯǰ ־ ü CRMɷ ΰǰ ִ.
̷ Ȩ ȯ溯ȭ ߾ ٸ Ȩν忡 ڷ ִ
LGȨΰ CJȨ ۿ .
95 Ȩλ LGȨΰ CJȨ 2001 츮Ȩ, Ȩ
Ĺ߾ü 漺 ־ ֱ ̴.
Ӹ ƴ϶, Ⱓ 踦 ǰڿ 赵
ĹڿԴ ū 庮 ۿ ̴.
2. ͼ .
ų ִ ũ 2 · ϴ.
ù° Ѽ ̴ ̰,
° ü ִ ͷ, ͷ ͼ ̴ ̴.
LGȨ CJȨ ٷ ڿ ū ɼ δ.
ɼ ĺ , ͼ Ǵ ãƺ ټ .
Ĺ Ȩξü ϸ鼭 ߰ ú δϰ ־ ͷ 3~4%,
ͷ 4~5% ̱ ̴.
Ȯ Ĺڵ ̰ ͼ Ⱑ .
1 Ѵ , 3~4% ͷ 1% ,
100 ̻ ϰ ȴ.
̰ α Ȩξü ִ ٸ ɼ̶ ִ.
ͼ ̸ 캸. ر LGȨ ͼ CJȨκ ,
ݱ Ͼ. LGȨ ͷ ۳⺸ ݸ,
CJȨ ͷ غ Ͽ. ̸ ͼ ɼ ߾
2 鿡 캸 .
캸 CJȨ LGȨκ ִٴ ִ.
̰ ǰ߰ üǥ(PB) ̷ ̴.
, CJȨ Ƿ , ̿ǰ ,
LGȨ ͼ .
CJȨ ¸, ѹ ǰ ǰ ǰ Ȯϰ,
Nymph(), Iida(̴), Fidelia(ǵ) PB Ͽ ū ִ ̴.
ٸ ͼ鿡 CJȨο ־ ұ?
ʴ. LGȨε ǰ Ǹź ҽŰ,
Ƿ, ǰ ǰͽ ȭ شٸ ͼ ִ.
Ȩξü ǰȭ ̷ Ȳ,
LGȨ ǰ̶ ǥȭ ǰ ߾ Ǹ Ȯ, ͺ̽ Ͽ, CRM ݺŸ Ű ϳ ̾ٴ ڴ ˾ƾ Ѵ.
״ ǰ 캸, ˺, ݺ, 1δ LGȨ ռ
Ը ǰ ۴. ȭϱ
˺ Ű , κп CJȨ ް ִ.
5 Ȩξü ٰ ú ؾ ϴ Ȳ
ǰ ҽŰ ̴. Ư CJȨ 迭 CJ GLS ð ְ,
1δ Ƿ ǰ ϱ ̴.
3. ڶ?
Ȩν ƴϴ. Ѵٰ ʴ´.
ڴ ū ߱ؾ Ѵ.
LGȨ CJȨκ ͼ , ͼ 鿡 ū ɼ ִ.
LGȨ ͳ 14% ϰ ־, 4% ϴ CJȨκ
Ȯϰ ִ. CJ Mall 츮 TV ϰ
δ ̴. ᱹ Ȩν忡 LGȨ ռ ?
ֳθƮ stonet@itooza.com
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